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[ph402fall2016-blog]

Social Media, Part two, Analysis activity #2, PH 402

@globalcommunicationproject

Analysis Activity #1

When comparing the web page for the city of San Francisco to the city of San Diego, there are some major differences. The city of San Diego seems to be more active with about 2.35 posts each week, while SF only posts about 1.5 posts per week. I do feel that SD is better at trying to keep relevance to what is going on around the city. This past week, they had two posts about veterans and veteran’s day and they had two posts about the elections, with a random post in between. San Francisco has only posted one thing in the past two weeks and it was an inspirational quote. They only got 25 likes on the post and no comments. The other post was posted in October and it was about the voting deadline with only 5 likes. The city of san Diego averages about 53 likes per post with one post from last week reaching 115 likes (Veteran’s day post).

City of San Diego

1. They should post more frequently in regards to things are that happening locally, since they only post about 2.35 times per week

2. They should target certain demographics for certain posts and try to be relatable to the audience that they are trying to reach.

3. They should also start using hashtags and start sharing posts from other pages that they think might be relatable to some of their target audience. Using hashtags will allow those who are looking for certain hashtags to be able to find your posts.

4. The city also needs to start responding to the comments that are being made on the page because if not, then it could deter the audience

5. They should publish posts between 4-8 pm, which are the times that most people will be getting out of work and will most likely be on their social media accounts.

City of San Francisco

1. The city of San Francisco needs to build a better following base and needs to assess the type of demographics that they are trying to target.

2. They already use hashtags, but they should use more hashtags that are hopefully more relevant to the target population that they are trying to reach.

3. Although they do use hashtags, they only post about 1.5 times per week, which is less than SD county. This will not allow them to build that social connection they are seeking.

4. They should also try to check in to more places that they host events at  so that those who do follow them see that this page is relatable and also promotes such events

5. They do a great job at responding to the comments on their posts, but they need to actually post more and respond more to their audience so that they can build that relationship that is needed.

[thatbuffguyinclass-blog]

Hola! I really enjoyed reading your posts. You seem like a person with a good head on your shoulders based on your responses. I like your second point for SF because if they jumped on trending hashtags it would help them reach a larger audience. Your point number 3 for SD is good too. Sharing relevant pages helps with increasing your post rate as well as providing different content.

[lostinpublichealth-blog]

Social Media, Part One, Analysis Activity One, PH 402

San Diego County’s web page does not capture the attention of all age groups and only caters to the older individuals residing in San Diego County.  The information they are posting is similar to news articles you would see on the television.  It does not seem like they put much effort in reaching out to their audience and appealing to what they may like as each article is commonly known about due to it being the popular topic during that time.  There is a big focus on just text on their webpage and it does not reach out by using enticing photos that would make someone want to read what is on their web page.  

Unlike the San Diego County, San Francisco’s city and county web page really reaches out and includes a large audience.  The usage of hashtags and emoji icons makes it easier for all age groups to relate and catch their attention to what the city is trying to say. There is a lot of images and videos that they use to reach out to their audience.  Not only do they talk about the popular trending topics, but they also include a lot of unknown activities so people are able to explore their city.

           To improve San Diego County’s web page, the usage of hashtags can help their posts become more accessible and available to all people in the audience.  San Diego can also use more than just the topics that are talked about on a day to day basis.  They should be able to reach out to a bigger audience by talking about topics, such as activities around the country that everyone can be involved in.  San Diego County can also engage their audience more since their current engagement rate is barely at 5%.  What they can do to engage their audience is include more media that educates and also entertains the audience so they keep coming back to the web page. The county’s website can also share other stories to help engage the audience at different levels.  Most of the language that is used on the country’s website is not very understandable for most people.  By using an easily understandable language, it can reach out to more people since not everyone can understand the big vocabulary they are currently using.  

To improve San Francisco County’s web page, they should also post more events other than the typical one’s one may see around town.  Most of the posts they have only enticed the older generations, so the inclusion of things the younger generations may like can reach out to a larger audience.  They already use entertainment on their web page, but they should also include the education aspect in their entertainment to give the audience that learns in a different pathway a better way of gaining new information.  San Francisco can also include more demographics in the campaigns that they are promoting to show its citizens that people from all ethnicities are welcomed. To add on to the different demographics of San Francisco, there should also be posts that reach out to those who don’t have English as their first language.  By having some posts in a different language, it allows all of the San Francisco community to become engaged in their web page.

@globalcommunicationproject

[thatbuffguyinclass-blog]

I like all the points you made. In my post I didn’t even think about their segmentation of a certain age or including posts in other languages. I also feel you could carry that same idea to other facebook pages. Another good idea would be including specific information of various cultures not only to target people that would relate to that post but to help expand the knowledge of all the fans of that facebook page.

[phstudent202-blog]

Entertainment Education, Research Activity #3, PH 402

Sell:

I believe that the goal of this communication piece is to sell stuff because it is asking if someone is beach body ready and has the weight loss collection of pills in the right hand corner. This is implying that the pills will help someone lose weight. The destination of this ad is to increase the personal relevance of the health topic. This ad causes someone to ask themselves that question about their body, and if they do not think so, then they will look into the pills, if they choose to. The channel of this piece is display print, and it matched the intent of the piece well because when people are walking past it, it will catch their attention to read it very quickly and keep walking.

Inform:

The goal of this New York City subway ad is to inform because it is informing people that portions have grown and so have Type 2 diabetes. It also informs people of what number to call for a Healthy Eating Packet. The destination is to increase awareness of this health issue, and to show how important it is. The channel of this piece is display print, and it matched the intent of this piece well. There aren’t too many words to read, so the person walking by can quickly read what it says and keep walking. Also, it was placed in a New York City subway, so while someone is waiting for their train to arrive they can read it.

Change Behavior:

This communication piece is an example of change behavior because it shows a car accident as a consequence of drunk driving. Most people don’t want to get into big car accidents, so they will try to avoid drinking and driving. The destination of this ad is to model the behavior and consequence. The ad shows a car accident due to drinking and driving. The ad even mentions how stupid it is to drink and drive. The channel of this piece is display print. I think it matched the intent of the piece well because there are only two words on this ad. It says absolute stupidity, and the shape of the bottle in the picture is shaped like an Absolut vodka bottle. It is very quick to put together and understand the concept of this piece. People don’t need to stop to read it and understand what is going on.

Entertain:

The goal of this piece is entertain because there isn’t a big and clear message on this ad. The destination is activation and to model a certain behavior. It starts off with a big man at the top to form the word, “FAT,” then, he gets skinnier to still form the word, “FAT,” and then the last word says, “FIT.” The behavior that is being modeled is losing weight. The channel of this piece is display print. It matched the intent well because it is saying that to lose weight, you could go to that specific gym. People quickly looking at it could understand that if they want to lose weight like the man in the ad did, they could go to that gym listed at the bottom. It does not take a long time to read and understand what is being said in this ad, so display print was a good idea.

@globalcommunicationproject

[thatbuffguyinclass-blog]

I thought all these examples were great and something we see so often we forget it’s an ad. The fitness industry is a huge industry so it’s cool that you used two fitness examples and one about obesity/diabetes. The entertain example I could also see under Sell because of the fact that it’s tied to Gold’s gym with that recognizable logo and the big black letters on yellow background.

[thatbuffguyinclass-blog]

Social Media Module, Research Activity #1, PH 402

San Diego County

1. Their page does not respond to people who comment. This deters engagement.

2.They need to publish their posts between 4-8pm which is when people get off work.

3. I follow Gary Vaynerchuk and he says to boost engagement you have to post more often, up to 7 posts per day. Currently County of San Diego averages 2.35 posts per week.

4. County of San Diego facebook page does not use hashtags. The reality is that in this day and age using hashtags benefits you. It allows people searching hashtags to come across your post.

5. Facebook now has a polling option so they could ask questions or take polls on many of the issues going on around San Diego County which would also in turn increase people sharing that specific post and end in more people liking their facebook page.

City and County of San Francisco

1. One thing I think this page does a lot better is that they engage in conversations with their users and respond to comments on their page. They don’t respond to enough people in my opinion but it’s a step in the right direction.

2. San Diego County facebook page does a better job with frequency of posts and that’s something that the San Francisco page could definitely improve on. They average just 1.63 posts per week.

3. San Francisco also missed the mark with their timing of posts. It seems crazy that they can’t look at the analytics and find better times to post content.

4. San Francisco does a good job of using hashtags with their posts. The average of 1 post per week is even worse when you look at the fact that they post about the events for the weekend once a week. That means some weeks they post nothing about their city or county that could educate their people.

5. San Francisco has a great culture and great scenery they need to have monthly “submit your photo to make it our facebook banner for the month” or things that will increase engagement.

@globalcommunicationproject

[thatbuffguyinclass-blog]

Entertainment Education, Research Activity #5, PH 402

The first song I chose is “Imagine” by John Lennon. It’s message is that we don’t need to have wars and we can all get along. It’s message was effective because it’s actually a very famous song that is still played on the radio from time to time today because it did not violate a contract.

The second song I chose is “Keep Ya Head Up” by 2pac. It’s a song that advocates for us to really build women up and listen to them and change our attitude towards them. He’s telling them to keep their head up, that there’s hope. It’s a strong message and it has been a classic since it came out.

[thatbuffguyinclass-blog]

Entertainment Education, Research Activity #3, PH 402

https://www.youtube.com/watch?v=uaV1hu5Ameo

This video shows a company attempting to get the consumer to purchase their products.

http://www.nytimes.com/2016/11/08/well/eat/putting-sugary-soda-out-of-reach.html?rref=collection%2Fsectioncollection%2Fhealth&action=click&contentCollection=health®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

This article is informing people in the form of print. It describes the policy this business has implemented to reduce consumption of sodas.

http://www.nytimes.com/2016/11/09/well/mind/breathe-exhale-repeat-the-benefits-of-controlled-breathing.html?rref=collection%2Fsectioncollection%2Fhealth&action=click&contentCollection=health®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront

This article is promoting controlled breathing. It’s advocating to try to get more people to do it while also outlining the steps required and the benefits associated with the practice.

https://www.youtube.com/watch?v=7-doIO59Gx8

This video is all entertainment because it is presenting a completely ridiculous and comical stance on flu vaccinations.

@globalcommunicationproject

[thatbuffguyinclass-blog]

Entertainment Education, Research Activity #1, PH 402

The first video is in the category of entertainment. It doesn’t really provide information for voters other than entertainment value. It is designed to make people laugh.

The second example is an informational campaign. It is providing info on Zika and how to prevent contracting or spreading it. It falls under being similar to a public service announcement.

@globalcommunicationproject

[thefuturisticstrawberrycoll-blog]

Source, Research activity #4, PH402

One health message that has made an impact on me is one delivered to me through my Human Sexuality course here at SDSU. The information we received was about different birth control methods. Some aspects of the source of the message were the character of the professor. She was caring, friendly, and honest. Also, she was very informed about the different methods and delivered the information thoroughly. She was a trained teacher, and had been teaching for years. She also held her doctorate in Public Health. Also regarding her behavioral style, she was passionate and it showed how much she cared and how important the issue was to her.

The second health message that has made an impact on me is the message to eat more healthy and sustainably.  This message came from a various documentaries, articles, and testimonials. Overall, the sources of these messages seemed honest, like they were telling things that big industries do not want people to know. The source was informed about what really happens in factory farms, and what affect they have on the planet. A lot of the sources included information from trained medical doctors, as well as dieticians, and people who have had great benefits themselves from changing their diets.

@globalcommunicationproject​

[thatbuffguyinclass-blog]

I enjoyed reading your experiences. I find it interesting how we give legitimacy to articles when they seem to “uncover” some sort of hidden secret about food production. It reminds me of the documentary that made everyone anti Sea World without weighing out that Sea World saves thousands of animals a year but simply because this documentary seemed to go against the norm or expose things big industries didn’t want you to know. I also have changed some eating habits after finding out things. 

I liked the values you recalled about your professor and have been lucky enough to have professors with similar characteristics. I also agree that having passionate instructors who really make you feel like they care almost helps you retain the message they’re trying to get across because you give them more importance.

[apublichealthwarrior-blog]

Sources Analysis Activity #1

I personally think Helen Mirren is an odd choice for an ad about drinking and driving. Yes, she has an authoritative British voice and command presence, but she is far from well-known to a younger audience. If the advertisement was for a British audience it may have been a good choice.

@globalcommunicationproject

[thatbuffguyinclass-blog]

Reading your response just solidified my feelings after seeing the ad. It didn’t resonate with me because I don’t even know who she is. If I don’t know who she is then my buddies probably don’t know who she is either and aren’t going to take her seriously.

[thatbuffguyinclass-blog]

Sources, Research Activity #5, PH 402

The example I found was Jenny McCarthy being used with Generation Rescue. She advocates that vaccinations lead to autism. She has no credibility in the health arena. She has never studied autism or vaccines or how vaccines actually work. The video in the ad is so dramatic and almost cringe worthy. She then brings religion into a strictly scientific issue which again causes all her credibility to go out the window. It’s absolutely ridiculous.

http://generationrescue.org/home/about/jenny-mccarthy/

@globalcommunicationproject

[thatbuffguyinclass-blog]

Sources, Analysis Activity #1, PH 402

I don’t think the ad has much credibility or that it resonates with the audience. Also, it seems like their target audience is people watching the super bowl and drinking beer but the lady they got for the ad doesn’t have much influence with this segmented audience. I can see what their intention was but I think they missed the mark. It didn’t resonate and honestly I don’t even know who the lady is.

@globalcommunicationproject

[thatbuffguyinclass-blog]

Sources, Research Activity #4, PH 402

During my semester last spring our professor showed us some teeth cleaning health communication messages that really stuck with me and have changed my teeth cleaning behavior. The source of these messages was scientific backed evidence as well as dentists acting as advocates. I realized I wasn’t brushing my teeth enough, flossing enough or using any sort of mouthwash. It pushed me to purchase an electric toothbrush with an automatic 2 minute timer to make sure I am brushing my teeth long enough as well as flossing twice daily. 

Another health communication message that stuck with me was one I saw on youtube about working out 3 years ago. It was a young guy in great shape that had a super attractive girlfriend and was very strong. He had so much confidence and at the time I had just gotten out of a three year relationship. The message stuck with me because I wanted to be confident, I wanted to be noticed by attractive girls, and I wanted to look good when I went out in public.

@globalcommunicationproject

[thatbuffguyinclass-blog]

Sources, Research Activity #2, PH 402

Trump connecting with military and veterans: https://www.youtube.com/watch?v=Pep7ujf_6lk

Hillary connecting with women: https://www.youtube.com/watch?v=9lvKOfim32U

@globalcommunicationproject

[globalhealththings-blog]

Messages, Research activity #4

Kotler Perspective: Price: taking the PrEP medication will reduce transmission rate of HIV for at risk individuals.

 Product: PrEP medication, behavior change

  Place: Currently seen in NYC subway stations and public places

   Promotion: BIllboard, Poster, print, signs

    Position: Taking PrEP will prevent the transmission of HIV if active with an HIV positive partner especially if condoms are used.

McGuire’s perspective would state that the ad is trying to get the message across that medication is available to reduce the transmission rate by announcing the product and where to find information, advises use, and activates by telling you the product will keep you safe and I feel this approach is less complicated.

Kotler’s perspective:

Price: the new rapid HIV test gives quick results with a confidential and accurate response

Product:Rapid HIV testing

Place: Online, London

Promotion: Online, Print

Position: The test is quick, you dont need time like before, in and out and hte test is free

Mcquire’s Perspective: the message is to get people aware that there is a Rapid HIV test that can be achieve confidential accurate results in 20 minutes to know your HIV status. I believe either method or perspective would work in this case as the ad is quite clear.

@globalcommunicationproject

[thatbuffguyinclass-blog]

I agree with you in all your points for both of your examples and your opinion of them. Before even reading your description of the perspectives the same thoughts had entered my head. The PrEP one took me a little longer to see the same viewpoint but I liked the rapid test one.

[weliftingaddict-blog-deactivate]

Message, Research Activity #1, PH402

Announce:

Advice:

http://www.health.nsw.gov.au/mentalhealth/Factsheets/Pages/anabolic.aspx

Activate:

http://www.virtualjared.com/asterisk/

Advocate:

https://globalvoices.org/

Combine:

https://www.youtube.com/watch?v=-EILRtkOARc 

[thatbuffguyinclass-blog]

I liked all the examples used. I particularly liked your advice link with all of that information on the different forms of steroids. I thought your video link was comical because of how dramatic it was but I also found the title to be misleading. Solid choices!

[thatbuffguyinclass-blog]

Messages module, research activity #4, ph 402

Get Smart: Know When Antibiotics Work - http://www.cdc.gov/getsmart/community/index.html

From a McGuire perspective it has the different portions because it provides factual information, while also pushing to get people to act which in this case means not using antibiotics when they’re not going to help. The campaign has different resources. It falls in line with Kotlers framework because it has different hubs for different audiences whether they’re children or adults and provides specific information for that audience. The promotion is done well because they have print, posters, videos and a social media campaign.

Influenza Immunization Campaign - http://www.wma.net/en/20activities/60campaigns/10immunization/

The second campaign I looked at was one for influenza immunization put together by the world medical association. This campaign also had a good amount of information and some video messaging as well as social media. I think it wasn’t done as well because the text info provided is long and not really segmented for a particular audience. It provided videos but the videos were just interviews with healthcare professionals.

@globalcommunicationproject

[thatbuffguyinclass-blog]

Messages module, research activity #2, Ph 402

The first image shows the lungs depicted as cigarettes and it’s very clear what the message is saying without being too “scary” per se. The second one that displays a little girl split in half with both halves showing the difference in what would happen to her if she was hit at different speeds. I think the cigarette one is better because it’s logical and rational while instilling a sense of fear in the message.

Audio portion - The first one had great audio but the second ones images were brutal and really left an impact in my mind. The audio they used in the second and third videos didn’t particularly stand out to me as much as the audio in the first video.

@globalcommunicationproject