Raccolta di frammenti @thecest - Tumblr Blog

Now that 'hipster' means absolutely nothing, here's what to call the next generation.

When everyone is rejecting the mainstream, no one is

I sei Panieri del largo consumo, elaborati da Nielsen, sono uno strumento innovativo per monitorare mensilmente l'andamento dell'economia reale. Ogni paniere è in grado di raccontare una storia: dalla lettura dei trend delle vendite nella grande distribuzione, dei prodotti individuati e inseriti nei diversi panieri, si può capire l'evoluzione dei comportamenti di acquisto e di consumo degli italiani.

#food fmcg advertising nielsen

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not to say it was a dry night.

#superbowl #adverising twitter socialtv

Get an early look at what companies will be serving up during commercial breaks at this year's Super Bowl.

#superbowl

Let's be real, we're just hear for the ads. #superbowl http://wdrv.it/1CJ8Rtt

#superbowl #advertising #socialtv

Durante il Super Bowl di Phoenix del 1 Febbraio, 30 secondi di pubblicità potranno costare anche $4,5 Milioni. Ma li valgono? No, ne valgono di più.

#superbowl #advertising

ELEFANTE - Per creare un profondo radicamento e favorire l’espansione spirituale. Aiuta ad ascoltare, sia se stessi che gli altri. Per onorare la natura intuitiva femminile. Ci incoraggia nel bi...

#animals simbolismo

Mobile sharing continues to grow throughout the year, while Facebook dominates sharing making up more than 80 percent of all online sharing.

#social #adverising digital

Havas explores the latest in technology, content and media at the 2015 Consumer Electronic Show in Las Vegas, US. The top five areas that we believe will imp...

#ces #adv #adverising marketing

This list is (almost) totally focused on innovation opportunities for today. But for those who want a BIG idea to wrestle with, then our November 2014 Trend Briefing is one to respond to in not just the months but years ahead!

The 2 minute recap: people – of all ages and in many markets – are constructing their own identities more freely than ever. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more.

Yes, younger, affluent consumers are still (usually) the earliest adopters of innovations. But now successful products, services and brands will transcend their initial demographics almost instantaneously. The takeaway? Never stop scanning all demographics for relevant new innovations.

#research #marketing

#MasterChefIT sponsorizzato da Ford sponsorizzare direttamente l'hashtag del programma.

Finalmente qualcuno ha fatto la furbata si sponsorizzare direttamente l'hashtag del programma #MasterChefIT sponsorizzato da Ford.

Peccato che poi nel tweet corrispondente non ci sia nessuna menzione rispetto a Ford. Però abbiamo la prova provata che si può usare il nome del programma.

#twitter #socialtv #advertising #ford #automotive

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons By Tim Nudd

#advertising #icon #multimedia #spotify

è solo una questione di prospettiva.

#twitter #advertising #media #socialmedia #automotive

As Super Bowl 2015 nears, sports fans are looking forward to sitting back and watching a (hopefully) good football game. But the event has another audience, too: commercial fans, who tune in to check out the always-popular airing of new commercials. Advertisers are likely spending more dollars than ever to reach viewers. Last year, total ad revenues from the Super Bowl reached $331.8 million—up nearly 14% from $292.0 million the year before.

#advertising #tv #superbowl