thefurnoteam.com

The Furno Team is a tech savvy group who don't conform to the typical Realtor mold. We also sell houses....MANY MANY houses. Keller Williams Realty Augusta GA www.thefurnoteam.com

[thefurnoteam]

Just Listed ---> 4/2 Ranch in #grovetownga More Info: http://bit.ly/1124IndianSprings30813 . #furnoteam #realestate #realtor #listing #justlisted #property #hustle #marketing #realtoring #kw #kellerwilliams #kellerwilliamsagent #fortgordon #cybercommand #columbiacounty (at The Furno Team)

[thefurnoteam]

Forced Registration? The downfall of online real estate searches.

Why do I have to register to see information about houses?

Short answer...you don't

But first a little history lesson about where the idea of forced registration came from.

You see back in the day before searching for homes on the internet was normal practice the consumer needed us, as the agent, to let them know what homes were for sale and what was coming on the market. Agents consulted a huge book...kinda like a giant dictionary with that weeks updated listings. Without us and that book of homes you didn't have access to any information.

Fast forward to 2009...

Even less than 10 years ago it still wasn't common practice to find homes online, you still needed us to tell you what was for sale and where to find it. Right about the time real estate websites were starting to become more popular a little thing called an IDX feed was invented. Basically an IDX feed pulled all the data from the main MLS hub online (the place where we enter our listings) and if you had an IDX feed on your website anyone could search all the homes for sale in the same way I would search for homes as an agent. This IDX feed forever changed how real estate would be bought and sold.

With IDX feeds changing how consumers searched for homes agents felt that they needed to protect this information just like before, I mean come on that information is "secret" you shouldn't be able to see that without talking to us. So agents, myself included, forced you as the consumer to register to see certain details about the house....like the price or extra pictures. By forcing you to register to see this information we were capturing your information, i.e. name, phone number, email, etc so we could call you about buying a house. This became standard practice as more and more agents starting integrating IDX feeds into their websites as the years progressed.

But then....

Unfortunately like most things many Realtors took this to the extreme. Whole programs and business models were created around the practice of capturing the consumers information then calling and emailing them literally hundreds of times. In fact the first 5 years of my real estate career was spent trying to get as many people to register on my website as possible. Once they had registered I would add them to my email list and "buyer registration plan" in my contact management program and then I would call and send them emails. Every. Single. Day. sometimes even more than once a day. Sure in the beginning this worked, it was new technology and people were more than happy to give out their email address in order to see more info. 

Times are changing...

With the current advancements and pace some Realtors are struggling to keep themselves relevant in a modern and technologically savvy consumer world. Literally not a day goes by without a huge discussion with agents complaining on Facebook....woe is me, people won't give me their phone number, I tried to get a seller to give me their address because "Im the only one who can help them." What they (realtors) don't understand either because from a lack of knowledge or not wanting to accept the fact....real estate doesnt work like that anymore. People don't need us to find out the number of bedrooms, bathrooms, when a house was built, or even the current price. Gone are the days of forced registration and spamming the consumer trying to get them to buy or sell a house.

Then you have the agents...like me...who understand the consumers frustration and has figured out how to balance having a profitable and sustainable business in a modern real estate world. I don't need, or honestly want your phone number and email address...if you're like me it's probably not real information anyway. I have better things to do with my day than waste my time calling people who don't want to bothered. The Realtors who still do this and use forced registration are desperately trying to hold on to these golden days. Guess what...they are going to become less and less relevant and slowly fade away into the darkness.

There will always be agents out there who will argue with me about why they still use forced registration, but that is the perk of running your own business...you get to run it how you see fit, regardless how of how outdated it might be.

The Future...

Life today is all about getting relevant information quickly and with the least amount of hassle. I want my information now, if I have questions I will call you. I don't need someone calling or emailing me 100000 times a day bothering me...that's a quick way to get added to my blocked numbers list on my phone and spam list in email. 

As technology advances and the consumer becomes more knowledgeable my colleagues are going to need to change how they sell real estate. They are going to have to find a way balance running a profitable business and offering information without pissing people off. Only then will they be able to truly help you...the consumer. Lets be real...without you we are just a bunch of random people wandering around houses commenting how much we hate Zillow.

I will just keep doing me...

I run my real estate business exactly the way I, as a consumer, would like to be treated. For that reason you will never see my website force you to register...ever. If you really want information or want buy/sell a house i'm sure you will contact me...on your time. It's that simple.

If you need to buy or sell a house let me know, I am happy to help

In the meantime enjoy my website with all the homes and information it has to offer....registration free.

 - PJ Furno

www.thefurnoteam.com

 The Furno Team is a group of tech savvy agents who help people looking buy a house or sell a house in Augusta GA, Evans GA, Martinez GA, Grovetown GA, Columbia County GA, Richmond County GA, and the CSRA.

[thefurnoteam]

Listing appointment this morning in Rivershyre. What a fantastic house! It's on a cul-de-sec & has a huge backyard! . It will be coming on the market sometime in February. Keep checking back for pricing updates & availability . #furnoteam #evansga #columbiacounty #columbiacountyrealestate #realestate #realtor #rivershyre #listing #comingsoon (at Evans, Georgia)

[thefurnoteam]

Don't trust your most valuable asset with some random person. Call the best when you're ready to sell your home. . . . #furnoteam #notahumblebrag #columbiacountyga #loveaugusta #realestate #forsale #kellerwilliams #kw #augustarealestate #columbiacountyrealestate #homesforsale #agent #dreamhome #properties #georgiarealestate #georgiarealtor #grovetownga #thebest #marketing #realtor (at The Furno Team)

[thefurnoteam]

Listed For Sale. Located in #martinezga #columbiacounty this 4 bedroom 2.5 bathroom #house has been beautifully updated and features a large #backyard. DM me for more info or go to http://bit.ly/468BoulderFork. . . . . #furnoteam #columbiacountyga #loveaugusta #realestate #forsale #kellerwilliams #kw #augustarealestate #columbiacountyrealestate #homesforsale #agent #dreamhome #properties #georgiarealestate #georgiarealtor (at The Furno Team)

[thefurnoteam]

110 Pond View Road, Evans, GA 30809

110 Pond View Road, Evans, GA 30809

5 bedroom 3.5 bathroom home located in Evans GA.

For more info about 110 Pond View Road, Evans, GA visit http://bit.ly/110PondView

 This home is located in Riverwood Plantation subdivision which is in Evans, GA Columbia County GA

Convenient to Fort Gordon and Cyber Command, shopping, & restaurants.

Zoned for all Greenbrier Schools

For more info about 110 Pond View Road, Evans, GA visit http://bit.ly/110PondView

[thefurnoteam]

My favorite time of the year is almost here...the beginning of race season! #roarbeforethe24 #imsa #ferrari #ferraricompetizione #audisport #stevensonmotorsports #furnoteam #realtor #realestatelife

[thefurnoteam]

Special Guest Tells About Homes For Sale

https://youtu.be/u9Wzl8mHdBI

[thefurnoteam]

#BUYME - 116 Broadleaf Trail Grovetown, GA 30813

Just Listed in Grovetown, GA

116 Broadleaf Trail Grovetown, GA 30813

5 Bedrooms - 4.5 Bathrooms - 4504 sqft

More Info 

[thefurnoteam]

Real Estate 101: Rule 01

Follow us on Instagram ---->  https://www.instagram.com/furnoteam

   Real Estate 101: Rule 01  

For More Content & Less Filter Follow Us On Instagram ---  https://www.instagram.com/furnoteam

[thefurnoteam]

https://www.thefurnoteam.com/sell-your-home/

[thefurnoteam]

503 Oconee Circle Evans, GA 30809 - Crawford Creek

Beautiful 5 bedroom 3 bathroom 2933 sqft home in desirable Crawford Creek Subdivision located in Evans GA. Crawford Creek is a great neighborhood with a nice pool area, clubhouse and walking trails.

503 Oconee Circle features a low maintenance brick exterior with a great floor plan - 2 bedrooms downstairs and 3 upstairs. Beautiful hardwood floors are featured throughout the living areas including the great room which has high ceilings and gas log fireplace.

Gourmet kitchen has granite countertops, custom cabinets, walk-in pantry, stainless appliances & tile backsplash. Dining room has bead board wainscoting.

Owner's suite downstairs has a trey ceiling, and the on suite bathroom features a soaker tub, 2 vanities, and walk-in closet.

The upstairs loft area opens onto 3 more bedrooms and a  full bath with 2 vanities. The 5th bedroom is 24x14 and could also be used as a bonus room or playroom.

Enjoy the 18x6 covered front porch or the 14x11 screened porch off the back overlooking the spacious fenced in backyard.

Courtyard entry 2-car garage with storage and shelving.

To Schedule a Private Showing of 503 Oconee Circle, Evans GA 30809 in Crawford Creek call or text The Furno Team at [phone] or email us at [email protected]

Keller Williams Realty Augusta Partners [phone]

listed by Melton & Associates 

[thefurnoteam]

Massive Market Shift!

The Furno Team is excited to be apart of a massive market share shift!

Market Share Report shows that while almost all other real estate firms in town are losing market share Keller Williams is taking it away. Up 12.2% over the last 12 months.

www.thefurnoteam.com

[thefurnoteam]

How To Sell Your Home Fast

Price, Price, Price.....not Location, Location, Location With all the resources available to a home seller everybody seems to have an opinion of value. Most home sellers who price their own property end up with a value above true market value. If you want a quick sale, you should be realistic. If your home is priced well, it is going to sell. I don't care if you have the ugliest home in the world, if it is priced well it will sell. Utilizing a real estate professional who understands the market can be a valuable resource. ---------> What Is My Home Worth - Quick Link

Marketing Real Estate is no longer a sales business, it is a marketing business. If you, or your real estate professional don't understand how to properly use current marketing trends you're going to be at a disadvantage to the homes that are marketed well.  I'm not talking about paper flyers and newspaper ads....that is dinosaur marketing and no longer has relevance in todays real estate environment. If your agent doesn't know what Instagram or Snapchat is or doesn't know how to use hashtags to connect the right audience its time to rethink your choice in representation.

Photography Some people believe that photography falls under the marketing side...which technically it does, but I believe marketing such an important aspect to selling your home that it deserves its own section. 89% of home buyers in 2016 found that the pictures they found online were extremely helpful when deciding to see a home or not. So basically if your pictures are crap you're missing out on 89% of buyers who might have considered your house if you had good pictures. To be clear I'm not talking about sellers or agents who use their iPhone to take those pictures....a professional real estate photographer needs to be hired. It amazes me that home sellers and/or their agents will not pay the small fee to have professional photographer come in when trying to sell your most valuable asset. Please people hire a professional.

Make the property easy to show I know this might seem obvious but you would be surprised how hard it is to show a home sometimes. Be it a for sale by owner who is hard to get in touch with because they are at work or a listing agent who is too busy with other clients. Its pretty simple...Homes that don't get shown don't get sold. You didn't spend all that time preparing your house to list only to turn down showing requests, yes I know it is inconvenient, but how bad do you want your house to sell?

Make sure your house can be found online Back to marketing (can you get a sense how important marking is yet?) Technology has changed the way that houses were bought and sold, and that technology isn't going anywhere. Home buyers don't even need physically visit the house anymore, emerging 3D spacial technology lets them see your home anywhere in the world just like they are in the room. Today, many potential home buyers weed out listings they don’t want to invest time in online, and then visit the ones in person that look intriguing. Promoting your home’s unique qualities online is a great way to generate more buyers, but you can only do that if your home is marketed correctly.

If you choose to sell with a Realtor, make sure you choose well There is no rule that says you have to sell a home with a Realtor, or that you even need one...selling a home is not rocket science. But just like anything else you have to weigh the risk vs reward. Will you save commission? Sure will, but at what cost? Constantly letting strangers wander around your house sounds like fun....do you know if they are pre approved to actually buy a house? Do you even know who that person is? Lawsuits for unintentional misrepresentation sound like fun don't they? Marketing? Yup here we go again....do you have the time available to figure out how social media works, or spend hours making sure your home is everywhere? Again it isn't rocket science, but that doesn't mean there isn't a special skill set involved to get the job done correctly.

So you have decided to go the evil Realtor route...who to choose, who to choose. To me this has always been an easy question to answer, it has nothing to do with number of houses sold, how many listings they have, or how long they have been in business. Surprise, Surprise....Marketing again. You could have been in business for 30 years and have sold thousands of homes but is all that experience going to get your home sold? Maybe, but wouldn't you rather list your most valuable asset with someone who in touch with the consumer and knows how to best capture their attention to showcase your home to the widest audience available. Honestly what is the point of have 40, 50 , 100 listings? To prove that you don't know how to market them correctly and can't sell them? Anyway I digress...my point is that the more seasoned isn't always your best choice, so choose wisely.

Interested in selling your home with a Realtor who actually knows how to market your home? Contact Us.

[thefurnoteam]

follow us on instagram. https://www.instagram.com/furnoteam/

[thefurnoteam]

Who Do You Know in Columbia County or Richmond County GA?

Who do you know that is thinking about buying or selling a home in Columbia County or Richmond County GA?

The Furno Team was just recognized as the #1 Closing Agent and you don't win that by slacking off...so who do you know? We want to hold on to our title! www.thefurnoteam.com

[thefurnoteam]

Columbia County GA Homes For Sale - Quick Search Links

To make your Columbia County GA home search easier we have broken down the price points per $100,000 and linked them below. If you have any questions about homes you see during your search give The Furno Team a call or email, we will be able to answer any questions you might have.

Columbia County GA Homes For Sale

Columbia County GA Homes $0 - $100,000: http://bit.ly/furnoteamcc1

Columbia County GA Homes $100,000 - $200,000:http://bit.ly/furnoteamcc2

Columbia County GA Homes $200,000 - $300,000: http://bit.ly/furnoteamcc3

Columbia County GA Homes $300,000 - $400,000: http://bit.ly/furnoteamcc4

Columbia County GA Homes $400,000 - $500,000: http://bit.ly/furnoteamcc5

Columbia County GA Homes $500,000 - $600,000: http://bit.ly/furnoteamcc6

Columbia County GA Homes $600,000 - $700,000: http://bit.ly/furnoteamcc7

Columbia County GA Homes $700,000 - $800,000: http://bit.ly/furnoteamcc8

Columbia County GA Homes $800,000 - $900,000: http://bit.ly/furnoteamcc9

Columbia County GA Homes $900,000 - $1,000,000: http://bit.ly/furnoteamcc10

Columbia County GA Homes $1,000,000+: http://bit.ly/urnoteamcc11