DigitalGonzo

Digital paraphernalia and random bits from Gonzo Schexnayder, CAE, UXMC

[thefutureofnews]

Service Design: Pushing Us Beyond the Familiar

Jared Spool: If we’re going to truly create better user experiences, we need to know how to create better non-digital user experiences. We need tools and techniques for doing that, just like the ones we have mastered for our digital user experiences.

[thefutureofnews]

11 pleasing examples of e-commerce product copy

via UserZoom UX Blog: Good copywriting on product pages can be overlooked at times. Think of all the pages you’ve seen where retailers have just plonked the manufacturer’s description on the site, the same one that many other sites use.

[thefutureofnews]

Breadcrumbs: 11 Design Guidelines for Desktop and Mobile

Support wayfinding by including breadcrumbs that reflect the information hierarchy of your site. On mobile, avoid using breadcrumbs that are too tiny or wrap on multiple lines.

[thefutureofnews]

The State of Digital Transformation 2018–2019 | Altimeter Research

The State of Digital Transformation 2018–2019: The fifth edition of Brian Solis' annual report on digital transformation.

“But many organizations are not doing their due diligence when it comes to understanding their customers, with 41% of companies making investments in digital transformation without the guidance of thorough customer research.”

[thefutureofnews]

Poynter: The top 10 tools for journalism in 2018 (and 10 other things to bookmark)

There’s no shortage of tech companies ready to promise the world to journalists in the form of the Next Great Tool.

[thefutureofnews]

Why Association Leaders Need to Be Tech Leaders

The problems that association members face are increasingly rooted in technology. Execs will need to root their solutions in technology as well.

[thefutureofnews]

Social media outpaces print newspapers in the U.S. as a news source

One-in-five U.S. adults often get news via social media, slightly higher than the 16% who often do so from print newspapers.

[thefutureofnews]

5 Things Your Organization Should Do to Improve Website Accessibility

With increased attention being given to situations where website design renders content inaccessible for those with disabilities, now’s a good time to keep in mind strategies to ensure users aren’t getting forgotten by your developers.

[thefutureofnews]

Get customer experience right and profit will follow. That’s the conclusion of a survey by Hotjar of 2,000 CX professionals published in November 2018. Only 12% of respondents regarded their companies as being mature when it came to customer experience. “Customer experience leaders prioritize delivering an outstanding experience over everything else (yes, even over revenue),”… Read More »

Customer feedback is the strategy for CX leaders. They design with customers. Feedback is their oxygen. Feedback drives the evolution of the strategy, and the strategy is always evolving based on customer feedback. Whereas the laggards in CX tend to depend on market trends, industry best practices, and hippos (highest paid person in the room), zebras (zero evidence but very arrogant) and seagulls (swoops in, poops an opinion, flies on).

[thefutureofnews]

HBR: Agile and Other Disruptions Are Changing the Role of Managers; Bringing Managers Back to Work

Companies are revolutionizing how people work. Now they need to transform how managers manage.

Most managers are putting in more effort and more hours than ever before. But fewer and fewer are actually creating value.

[thefutureofnews]

What if the Placebo Effect Isn’t a Trick?

New research is zeroing in on a biochemical basis for the placebo effect — possibly opening a Pandora’s box for Western medicine.

"the placebo effect is a biological response to an act of caring; ... somehow the encounter itself calls forth healing and that the more intense and focused it is, the more healing it evokes."

[thefutureofnews]

Ideo breaks its silence on design thinking’s critics

Ideo partner Michael Hendrix discusses how design thinking can be used as a superficial tool to make a company seem innovative–even when it’s not.

A lack of commitment to providing the conditions for design thinking to flourish leads to this so-called “theater of innovation” without promoting any actual creativity, he argues. That’s where design thinking falls short and doesn’t achieve what it claims. “We can bring powerful ideas to an organization, but it can just die if there’s not a willingness to take it and develop it in a way that’s effective,” says Ideo partner and leader of its Cambridge, Massachusetts, office Michael Hendrix.

[thefutureofnews]

10 Traits of Great Product Managers

An inherently incomplete list

PMs have diverse backgrounds, murky responsibilities, and wildly varied expectations across companies. It’s nearly impossible to define what makes a PM great. With those caveats, here is an attempt at ten commonalities.

[thefutureofnews]

Apple launched a new privacy website that lets you find all the data the company has on you

Apple's privacy website relaunch is another step in the company's bid to differentiate its brand as one that avoids dealing in the sale of personal information of its customers.

[thefutureofnews]

Forgetica about it: Researchers create new font designed to boost your memory

The font designed by Australian researchers is based on a theory that suggests that people remember things better when their brains have to overcome minor obstacles while processing information.

[thefutureofnews]

13 Must-Have User Experience (UX) Design Skills

With the need for user experience designers increasing, UX designers need to ensure they've got the skills necessary to stand out, in a competitive marketplace.

[thefutureofnews]

Banks and Retailers Are Tracking How You Type, Swipe and Tap

Biometrics are moving way beyond fingerprints: To fight fraud, companies are building databases on people’s behaviors and movements.

“’We don’t have to sit people down in a room and get them to type under perfect laboratory conditions,’ said Neil Costigan, the chief executive of BehavioSec, a Palo Alto, Calif., company that makes software used by many Nordic banks. ‘You just watch them, silently, while they go about their normal account activities.’

“Businesses call that a ‘frictionless’ experience. Privacy watchdogs call it dangerous.”