The Narcissistic Anthropologist @thenarcissisticanthropologist - Tumblr Blog

Today I was wrapping up work on a Scenario Planning project. Scenario planning is basically a social science-based business exercise where we look at critical, big-sociological uncertainties (l technology, geopolitics and economic equality) and create a selection of potential future-world scenari

Is a dystopian consumer culture already here? #marketing #culture #consumerism #nerdlife

letsgrababeer

Hold the Soda: The Case for Ordering a Beer During the Work Week Lunch

By Jamie Gordon, Beer Behaviorist “I’ll take a lager.”

A simple sentence that wouldn’t normally elicit any reaction during happy hour or a weekend. But it’s a Tuesday at noon.

Since the start of my study around beer culture, I’ve been conducting a fun experiment:

I’ve swapped the expected lunchtime diet soda or iced tea for a beer at meetings with clients, colleagues and friends. The reaction usually falls into two camps: either that of the guilt-ridden worker or the unleashed rebel. I’ve heard everything from a resigned sigh coupled with “I wish it would be okay to have a beer, but I have to go back to work,” to a jubilant “Let’s start a revolution!”

Which made me think, why not a revolution or more of an act of solidarity among beer lovers? To make my case, here are three reasons to have #Beerswith our colleagues, friends and clients for lunch.

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