There are two interesting groups of voters in the 2017 election. One is the 3.5 million people who voted Labour and didnât last time. Thereâs been a lot of talk about these people - young voters, âprogressive allianceâ tactical voters, ex-UKIP voters, and so on.
The other interesting group is the 2.5 million people who voted Tory and didnât last time. Thereâs been a lot less talk about them: they stubbornly fail to fit the narrative of Theresa Mayâs incompetence. But they are very important: if the 3.5 million resurrected Labour, the 2.5 million are what blocked it from coming to power.
So itâs worth asking who they are, what they want, and whether they will show up again next time. If they donât, Labourâs job is a lot easier.
1. HARD BREXITEERS: The Conservatives made three linked but separate pitches to new voters in their campaign. For all the awfulness of their Manifesto and Mayâs performance, it seems reasonable to assume these pitches worked on some of the 2.5 million. The first was Mayâs original excuse for calling the election - with a mandate, she could better deliver Brexit. The people who bought this line and voted accordingly will mostly be the âlost tribeâ of ex-UKIP voters âcoming homeâ to the Tories, though there are also some ex-Labour voters (enough for the Tories to oust a couple of Midlands Labour MPs). They voted to Leave, they want it to happen and were happy to vote Tory to make sure it did.
2. MAY-NIACS: The second pitch was that Theresa May was a personally âstrong and stableâ leader who would run the country better than anyone else (by implication, better than the previous set of Tories too). May was very popular at one point, and itâs entirely possible that plenty of low information voters never picked up on the assorted criticisms and U-Turns. A lot of these voters would have voted Tory anyway so the number who are 'newâ is probably small, but there will be some from both the right and centre who genuinely believed the hype. They want strong leadership.
3. ANTI-JEZ: In the final week the tone of the campaign shifted to panicked attacks on Corbyn, backed up by the tabloids. Some of the 2.5 million will be voters who believed that Marxist extremists were on the rampage and wanted to prevent the predicted disaster. These may be ex-UKIP, ex-Labour, lapsed or new votersâŠthey could have come from a lot of different places.
4. SCOTTISH UNIONISTS: A special case - people voting Tory to either reduce SNP dominance or to save the Union from a second referendum. Labour picked up some of these votes too.
So the big question is - how soft are each of these groups? How likely are they to vote Tory next time?
Group 1 will be disappointed by the election - a hard Brexit looks in jeopardy and the Tories will go into negotiations weaker. If the Tories seem to be compromising or ballsing up the negotiations, they might be lured back rightwards by UKIP or a successor party offering easier certainties.
Group 2 will be even more disappointed: May is not the second Iron Lady and wonât even be PM for long (though who knows). They may drift away or fall back into apathy.
Group 3 will be even more concerned, and are likely to stay with the Tories unless there are major shifts in Corbynâs own positions (and why should there be?)
Group 4 I donât have much idea about - Scottish politics seem in flux. I assume they will stay though.
What this adds up to, for me, is a Tory vote thatâs much softer than it might look - not so much because itâs vulnerable to Labour but to apathy and whatever UKIP morphs into.