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Blog Post 8: I love AR

Recently in class we had a guest lecturer by the name of Brandon Schuster. He runs a small marketing firm called: “Navigate Social.” Ostensibly, he is also an alumni of my University. In his presentation he went over the different styles of new media that people have been using with our recent advancements in technology. One form that I loved was the use of augmented reality. So augmented reality has been around for years. I was actually introduced to it with Nintendo’s 3DS handheld gaming system. That was way back in 2011 when I was only 14 years old in 8th grade. It blew my freaking mind.

Lemme back up here for a second, so augmented reality is something that doesn’t engulf you into another world like say, virtual reality. Augmented reality doesn’t take us anywhere, instead, as the name implies, it takes our reality and adds something fantastical to it. For instance take those snapchat filters that turns us into puppy dogs. That’s augmented reality. It’s taking an effect and applying to your face and making it appear like you are something other than what we know to be our “real” reality. Another great example is Pokémon Go. That was a big deal the summer it came out back in 2016, some say it brought about world piece for one whole summer. But that’s a story. Anyway, I’m a huge Nintendo fan, and Pokémon is my favorite of their franchises. So being able to catch pokémon in the real world, and for them to go even further to let me see the pokémon I was catching and then interact and take pictures with the one’s I caught was a huge game changer.

Now how can you advertise with it? Remember the snapchat filters I mention? Well, those filters are sometimes ads for movies, TV shows, video games, etc. There has been tons of neat filter that can turn you into Pennywise from IT, Bugs Bunny from the Looney Tunes, and even a Harry Potter sorting hat filter that tells what Hogwarts house you belong in. It doesn’t stop there, there’s been AR that helps you picture how a piece of furniture will fit in your house by digitally placing a model of it in the area. I believe AR gives people the ability to interact with your brand in the form of entertainment. By putting a smile on a person’s face you will increase the repour between you and your customer. Aside from that it’s just a super fun way to advertise.

Here’s some links of my favorite examples of AR on the Nintendo 3DS and Pokemon Go:

https://www.youtube.com/watch?v=bh-YrWvdUCs&ab_channel=Nintendo

https://www.youtube.com/watch?v=E7nwr6sA6Es&ab_channel=TechCrunch

The More You Know About SEO

Google is basically one of, if not the biggest technological AND digital superpower on the planet right now. I know that sounds heavy and exaggerative for me to say but let me explain. Google is the most used thing on earth next to water and toilet paper. I say this because google acts as a middle man between us and any information we want. Google is like that one friend who knows everyone, everything, and everywhere and if not 100% accurate it still boasts results that lean approximately to being accurate. When you want to look for something you go to Google it's just that simple. Heck, it’s now its name is a verb! But to put this into perspective for you here are some statistics on Google:

· 3.8 million searches go through Google every minute.

· Google holds 90% of the market share in the search engine industry.

· Google makes 116.3 billion in ad revenue each years.

· Gmail is the most used email platform on earth.

· The Google operating system, Android, accounts for 87% of the OS market share.

All of these facts are prime reasons why you need to learn how to use Google to your advantage. We all know about the media mix, the combination of several media platforms that help make up the digital media framework that we use to market our creations and/or products. Google fits perfectly because, like I said before, Google is your friend who can send your product/creation information out to everyone who may want/looks for it. It’s imperative for those looking into to digital media to learn how to tell google about what you have going on. This is called search engine optimization, or SEO for short. With SEO you will learn how to use Google to your advantage by creating keywords that help guide the consumers to you. You’re also going to have to bid for Google’s top spots. See Googs has people are over who want it to help spread the word about them. So, Google set up a monetary bid system where you can bid for time slots, result placings, etc for when/how your webpage is supposed to show. This may seem daunting but depending on your how you set up your keywords, you should be okay with not having to pour thousands into a campaign. Everything considered, we all should learn how to help our friend Google help us. Here is the article I pulled the Google stats from, and also here is an article that can help you learn how to get started with SEO. Until next time TTS; til the spire.

https://review42.com/resources/google-statistics-and-facts/

https://developers.google.com/search/docs/beginner/seo-starter-guide

Strategy and Digital Media

Strategy is important for everything we do in life. When we have a dream, a chore, and/or general goal that we want to obtain, we come up with strategies to reach said dream. I know if I want to get the yard mowed and manicured in time for me to be able to make it to a movie showing, I’m gonna have to make a plan that assess the situation. How long does it take to mow the lawn normally? Do I have to get gas for the lawn mower? Will I have enough time to take a shower afterwards or do I just run in smelling like sweat and grass? These questions, like all questions are the foundation of a good strategy. Digital media is no different. Whether you are looking just to put up a new picture of your puppy on Instagram, or create an entire social media campaign for a business, you need to have a strategy.

Without a strategy most digital media campaigns can’t take off or be successful. Albeit you have to have a GOOD strategy in order to make the most out of digital media. For instance, when I started my theme park podcast, I had had years of studying the other shows who were about the same topic. To standout, I had decided that my podcast would be uncensored, I decided I wouldn’t have cohosts, and I decided to join twitter, the social media platform where theme park podcasts thrived off of exposure. The years of research I had are just one aspect, but the real strategy was putting what I learned from those shows into my own and put them to work. Being uncensored worked out great because it gave me and my guests the ability to just talk and not worry about if we cussed or forced us to put on a PG façade. Not having cohosts worked because I can record whenever I want on my schedule. If I have guests, I just have to worry about their schedule. Not one more or several more schedules of cohosts. Twitter, although has been mentally taxing at times, it helped grow my audience and roster of guests exponentially. I don’t think I’d’ve had the success I’ve had with my show if I wasn’t on twitter. In fact, it’s almost like an extension of my show. It helped me leave morsels of my opinion on topics that naturally pulled people to want to hear me have full fledged talks about it on the show. All in all I think my strategy was a good strategy.

I know my example and experience isn’t something that can be applied to all situations on all platforms, but I’d like to share articles that help with a generalized look at digital media strategy that have helped me in other aspects of my endeavors. Until next time, TTS; til the spire.

https://blog.hubspot.com/marketing/digital-strategy-guide

https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

Digital Media and Me?

I want to say I know a good deal about digital media. Admittedly though, that knowledge is more so built out of sticks and not bricks. But at least it’s not made out of straw, am I right? Digital media is really expansive, it’s everything from movies and music to side banner ads and company logos. Digital media is something that is constantly changing in seconds. The internet has changed how we consume, distribute, and reject content. Because of that, marketers, advertisers, content creators from the before times have been slowly trying to get acclimated to the digital world. The great thing about digital media is just about anyone can have the power to create media and send it out into the world. Digital media is probably the most empowering thing we have right now in existence. Digital media can be influenced using just your words like this blog. It can be influenced by the art you might create. Digital media is just so much that it’s hard to break it down.

How can we control Digital media when there are so many facets of it? From a business and more serious perspective, digital media is a big factor now. Like I said, everyone has access to this thing, and we all use it to communicate with one another. So, if you want your stuff to be seen how do you go about it? I know there’s programs and software that has been designed. But then that leads to the question of how they work and how do you tailor everything together in one formulation of attack. To use digital media, you need to have a strategy like with any campaign. That’s what I’m hoping to learn these next few weeks. I’ve already gotten started with this YouTube video I found that explains “What is digital media?” If reading is more your speed, I have articles that overlaps with the same information as well. Until next time, TTS; til the spire.

https://www.youtube.com/watch?v=bixR-KIJKYM&ab_channel=Simplilearn

https://www.digitallogic.co/blog/what-is-digital-media/

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It’s a protagonist thing

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this will never not crack me up

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Would you believe that. out of all places, this came from a Garfield TV Special?

it was called Garfield and His Nine Lives, back from the 80s where Garfield was a juggernaut rather than an ironic joke, and it’s one of the weirdest, most experimental things to come out of American TV animation, and I wish more mainstream stuff would take risks like this.

You can watch the whole special in three parts on Youtube, and I highly recommend it if you’re looking for a hidden gem…

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This cartoon (and the special as a whole) come from a book of the same title. I owned it at a kid since I grew up in the time when Garfield wasn’t regarded as a washed up franchise. The special actually has some different stories from the book itself.

Why you ask? Well, probably because the original seventh life of Garfield was called “Primal Self”, and featured a dark, silent horror story aesthetic about a house cat who encounters some kind of spiritual evil that reverts it to a feral mindset. The story LITERALLY ENDS with the cat about to maul an old woman to death.

Don’t believe me?

You can’t make this shit up.

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“I can confirm that, that is Peter Parker,” Holland said. “I can confirm that as of today. I literally had a conversation with Kevin Feige only 20 minutes ago. Maybe I’ve just done a big, old spoiler, but it’s out there now,” said Holland. “It’s cool. I like the idea that Peter Parker has been in the universe since the beginning.” (x)