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Entertainment Weekly: Matt Shakman talks 'It's Always Sunny', 'Fargo', and more.
Über Content's Matt Shakman took some time to answer the EW Community’s biggest questions about what he does and how he does it.
Read more on Entertainment Weekly: http://ow.ly/Iqwmm
Creativity: Cole Webley's 'All Year' Film Starring Sergio Garcia for Adidas Golf
Director Cole Webley, professional golfer Sergio Garcia, and iconic athletics brand, Adidas Golf team up to bring you their latest film ‘All Year’ for the launch of the Adidas 18/365 campaign.
In ‘All Year’ Cole explores what separates those who love to play vs those who need to while bringing to life the campaign’s motto, “Play when no one else will.”
Read the full article on Creativity here.
Creativity Editor's Pick: Keith Ehrlich's new "Home Is In The Air" film for Air Wick.
Every year, thousands of Americans spend the holidays helping others in far off places - some miles away from their loved ones. In Keith Ehrlich and Droga5's latest film "Home Is In The Air" for Air Wick, family is brought together for the holidays in a unique way. Through intimate interviews with the emotional authenticity Keith is known for, Ehrlich artfully captures the story of how Air Wick and one American military family is overcoming the distance through the power of scent. Reminding us that no matter how far away from home we may be physically, home remains a place where we are loved and cherished.
Read the full article on Creativity here
Check it out on Funny Or Die: Daniel Strange's "Gravy" music video for Stuff You Guys.
Daniel Strange is back with a new comedy video "Gravy" for Stuff You Guys out now on Funny Or Die. Just in time for the Thanksgiving holiday, "Gravy" has us dreaming up creative new ways to pair the holiday staple.
Watch it now on Funny Or Die.
Über Content Brings on Bethany MacMillan as Director of East Coast Sales
Über Content is delighted to announce the hire of Bethany MacMillan as the production company’s new Director of East Coast Sales. Headed by Owners/Executive Producers Phyllis Koenig and Preston Lee, Bethany brings long-lasting industry relationships and a distinctly forward-thinking sales approach to represent the tremendously talented and diverse group of filmmakers at Über Content. When Über Content approached Bethany, it was the cachet of the company and the opportunity to return to a tight-knit team environment that appealed to her. “Phyllis and Preston have a really wonderful sense of managing the Über brand,” Bethany says. “They are so respected and recognized within the industry, not only for the talent on the roster and the strong level of content they create, but also for the way that they work with clients - and that something I’ve always admired.” Bethany joins Über with a wealth of experience proactively connecting the creators of top-level advertising work. A self-proclaimed pop culture junkie who wanted to work in advertising from a young age, Bethany studied Film and English Literature at Tufts University before moving to New York. Bethany’s experience working with top industry players began in 2002 when she met Tim Merjos of MJZ. Merjos hired Bethany for her first sales position, where her natural knack for the role quickly became apparent. She helped to handle the east coast sales for MJZ over the next 3 years, before joining Human, where she worked in-house as Head of Sales for the same length of time. Bethany was brought on to HSI by veteran rep Barrie Isaacson, where she remained for 4 years before joining Barrie at her own independent repping firm, Barrie Isaacson Management. Her first time not working at a dedicated in-house position, Bethany was able to work with a range of production and post production companies across the spectrum. After nearly 5 years, Bethany left to start her own sales repping company, quickly amassing a notable roster of production and post production shops. Thrilled to land at a company so aligned with her goals, Bethany and Friday (Bethany’s dog, who, as a bonus, will act as the newly überized company mascot) take the post at Über Content’s brand new east coast office in New York’s Meatpacking District. Bethany will be rounding out the strong team dedicated to Über’s sales efforts nationwide, with Director of West Coast Sales Irma Rodriguez in Los Angeles, and Chris Brown of Baer Brown Reps in the Midwest.
Check it out on Creativity: Fred Savage, RPA, and Honda Team Up to Prank Lyft Riders
Comedian Nick Thune plays Brad, a Lyft driver with a few unusual habits, in a series of hidden-camera pranks filmed to promote the Honda Fit.
Read the full article on Creativity here
AdWeek: Eliot Rausch and Droga5 Team Up to Bring Us the Latest Film for Honey Maid
In this two-minute spot from Droga5 (breaking Monday as a :30 on TV), the brand salutes two blended families—who share a son—for being as loving as any other.
Read the full story on AdWeek here
Keith Ehrlich Directs New Spot To Launch "The Met" app
Thomas P. Campbell, Director and CEO of The Metropolitan Museum of Art, announced that the Museum will launch today its flagship smartphone app—titled simply The Met—developed exclusively for iPhone, iPad, and iPod touch. This free digital resource is the easiest way to see what’s happening at the Met every day, wherever you are.
Read the full story here
AdWeek: Lucia Aniello Directs Audi's Hilarious Emmy Promo
Aaron Paul was just going on about how he misses playing Jesse Pinkman. Well, he gets a bit of a Breaking Bad fix here by reuniting with Bryan Cranston for this amusing comedic short from Audi for next Monday's Emmy Awards.
Read the full story on AdWeek here
Variety: Matt Shakman's Film "Cut Bank" Set to Premiere at Toronto Film Festival
Contemporary World Cinema has added the world premiere of “Tigers,” a fact-based drama from “No Man’s Land” helmer Danis Tanovic, and the international preem of TV helmer-thesp Matt Shakman’s Montana-set “Cut Bank.”
Read the full story on Variety.com
Check it Out on Creativity: Daniel Strange Introduces us to #Mikehacks
Mike's Hard Lemonade has jumped on the Twitter trend for #lifehacks (amusing shortcuts to making life easier) with#mikehacks, a website and set of videos encouraging people to come up with innovative ideas using Mike's Hard Lemonade cans and boxes.
Read the full story on Creativity here
Check it out on SHOOT: Dell "5-Second Filmmaker" directed by Adam Gunser
This mockumentary-style story focuses on Marty Goldberg, the pioneering filmmaker known for his brevity as the master of the five-second film.
Read the full story on SHOOT here
Lenny Beckerman Joins Über Content As Executive VP of Newly Launched Film/TV Division
Celebrated production company Über Content embarks on an exciting new phase with the launch of its new long-form content division. Coming on board to spearhead that effort is industry veteran Lenny Beckerman, who assumes the position of Über Content’s Executive VP of Film/TV. Beckerman will work closely with Partner/EP Preston Lee to help shape the visions of Über Content’s filmmakers and guide the company’s transition into the feature film, television, digital, and documentary arenas. Along with producing, Beckerman will continue to manage a select roster of writers and directors. The new division launches with a development fund that will allow Über to seek out and secure potential properties to develop.
Check it Out on Shots: Cole Webley’s Latest Film for New Balance.
Uber Content director Cole Webley strips away modern life to its fundamental components with his new spec spot Move Forward for shoe brand New Balance.
Read the full story on Shots.net here
Check it Out on Creativity: Adam Gunser, Dell, and Y&R Improve Your Selfie Taking Skills
Dell paves the road to self(ie) recovery.
Read the full story on Creativity here
Eliot Rausch Spot For Starbucks' New College Initiative
Starbucks has announced a groundbreaking new initiative to provide free college education to thousands of its workers. Über Content’s Eliot Rausch and 72andSunny teamed up to create a spot which brings the issue and plan to light in breathtaking, human terms.
View the spot here
Read more about Starbucks' college initiative at NYTimes.com
Daniel Strange's Latest Spot with Pereira & O'Dell for Realtor.com on AdWeek
Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same.
Read the full story on AdWeek here