UM PRSSA

Interested in becoming a member of PRSSA? If so, please complete this application by Saturday, March 1. Dues must be paid by this time as well. No late applications will be accepted. For more information, please click here. SUPPORT UM PRSSA!

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Hillary Clinton Visits UM: A PR Perspective

By Chelsea Wortham, President of PRSSA

Today I worked an amazing event with my UM Media Relations team, where I’ve been interning for the past four years.  Today,  former secretary of state, Hillary Clinton visited the University of Miami. As a former colleague of our President, Donna Shalala, Clinton was asked to visit the University of Miami for a speaking engagement followed by a brief Q&A with student submitted questions. However my job as an intern with UM’s media relations team was not limited to just the event. Our team began pitching to media months in advance that Clinton was coming, from there we built our final list of confirmed media, we then had to act as coordinators between the University, Clinton’s political team, and the Secret Service. Since Clinton is a former First Lady, as well as potential Democratic nominee for 2016, she is protected at all times by the United States Secret Service. From making sure the venue would be safe, to conducting a security sweep of all of the press who attended, our team was actively involved with the high level security of the Clinton’s visit.

Once the event started I handled set up of the riser, which is a lifted platform away from the stage and general seating where photographers and videographers can capture the event on their cameras. I also strategically positioned media on the riser according to news outlet and circulation, I also checked-in media and acted as their personal concierge – helping them to get whatever they needed in order to create a good story for UM. Our job as media relations personnel was to manage the news outlets. Approximately 70 news sources covered Clinton’s visit including local news like NBC6 Miami, national news like The Washington Post, and political news outlets like CNN Politics and my job was to assist them with whatever they needed. Some journalists had early deadlines to adhere to, some needed to do interviews with students in order to get their reaction, while others needed to access a mult box in order to connect to the audio source of the venue.  Overall, the experience was amazing. I learned that being in PR you always have to think of “what can I do to for the journalist to get a great story out of this?” Being able to show off your client, which in my case is my own university is a great feeling.

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Please fill out the spring application on OrgSync. You may log in to OrgSync with your caneID.

The completed application and dues must be submitted by Saturday, March 1. No late applications will be accepted. More details can be found on the application page. Feel free to contact [email protected] with any questions.

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Please fill out the fall application on OrgSync. You may log in to OrgSync with your caneID.

The completed application and dues must be submitted by Friday, Oct. 18. No late applications will be accepted. More details can be found on the application page. Feel free to contact [email protected] with any questions.

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Attend UM PRSSA's first meeting Sept. 5 in Wolfson 4027 to learn about membership, networking events, workshops, PR campaigns and more! We have many programs and events planned for this upcoming school year!

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If you are interested in joining PRSSA's e-board for the 2013-2014 school year, please fill out this form and email it to [email protected] by Sunday, April 28. No late applications will be accepted. Included with the application is a description for each open position.

If you have any questions, send an email to [email protected] or contact our chapter president, Chelsea Wortham, by email at [email protected].

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