Hey, is this a good time to point out that there is an entire section of wiki called You, and that our universe is called Quadwal?
Like there is an entire section dedicated to pointing out that no, when the characters are doing an ad break and calling out you, or the packaging addresses you in some way, they are actually addressing the audience and you as an individual specifically, and you are very indirectly interacting and influencing the universes you are watching and or reading and don't realize it, just as they can influence you very indirectly, and also it doesn't seem like they can pinpoint a singular individual or choose who they're talking to.
So for example, if you buy a toy or call while a comic or show is running, or interact with the franchise or fandom in any way, the only thing it influences is what the author chooses to depict, and because the multiverse exists it basically means that depiction is inevitably accurate, and it also influences how much of that universe's events we get to see.
But it also means that unless it's a story where the outcome is directly determined by the audience or a choose your own adventure, the only extent where the viewer is indirectly or directly interacting with the universe is through buying the toys that directly address you specifically.
Like, it's canon that someone accidentally blew up Sideways' head via a very stupid question in an ask column, indirectly aiding in saving Vector Prime from being kidnapped, so yes it's possible that Shockwave could get in touch with our universe, and it's entirely possible that our influence extends that far, however, it's only canon if Hasbro makes it so, and someone doesn't retcon it.
So it's a yesn't situation where Shockwave will eventually have to acknowledge that the only way our universe's choices could significantly affect a character in any continuity, is if A.) the author allowed it, B.) Vector Prime or any other characters aware of Quadwal allowed it, or C.) popularity or demand for a certain outcome over others in Quadwal was recognized, D.) a mixture of all the above. And then Hasbro has to make it canon.
Essentially if he wanted to get a victory, or even mild help through Quadwal in any way, Shockwave would have to be meta arguing with both corporate, the author, and the audience, all while fending off other characters trying to sabotage his attempts.
And even then, there really isn't a guarantee that he'd actually get useful help, especially if he settles on trying to get the author to put in a reader insert. Even Vector Prime in the wiki on humans pointed out that humans don't like being depicted as being able to stand on equal footing as Cybertronians, if at all, so if we the audience can barely handle a human being in the story, what would even make Shockwave so confident that appealing to Quadwal would even work?