Graduate Project

Nicole Cook Digital Media Design (BA Hons)

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Advertising poster for Vendible

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I need 4 screenshots to promote Vendible at the exhibition. I can’t decide which of these to get rid of!?

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I’ve made a few new homepage designs since receiving feedback. What do you like or dislike about each design?

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Packaging designs!

CD for motion graphics

Large box with glass window for photo booth props and premade kits

Small packaging for window transfers

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Brand bible

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20 top tips for designing effective brand guidelines

First understand: Who will be using the guidelines What they will gain from using them Where & how it will be accessed Why the guidelines are being produced If it's being targeted at an in-hous...

Another source helping me to create my brand bible.

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Colours for Vendible. The purple and grey work well together. I wanted to keep colours subtle and simple but instead of black and white, I chose a light grey instead of white and dark grey instead of black.

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I have used Olivier as Vendible’s main font. This is used for titles, in the logo and any big text.

Open Sans has been used for smaller text and most readable content. This is because Open Sans is a lot easier to read on websites and print.

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Logo variation. Smaller for website header and watermarking. Larger for print and motion graphics.

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Branding

I am thinking about making a brand bible to display Vendible’s identity. I originally took on this project as a branding and designing task so I think it is important that I express my interest in this.

The website may show this but a brand bible will focus completely on this process.

Another idea I have had as I’m getting closer to the deadline and exhibition is a catalog. This would be a print version of the product and buying pages.

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Looking for influences for Vendible’s “buying” pages. I definitely want strong imagery and a short description. Simple and easy to use.

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I’ve made a few changes to Vendible’s website! I’ve got rid of the contact page as it seemed more like a portfolio site, the contact details are now in the footer.

I have also made buy pages, these will not be functional but will display how the website will look if a buying option ever becomes available.

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https://dribbble.com/shots/1373527-Laracon-Invasion

https://dribbble.com/shots/1774399-Whitespark

Website influences! These are what gave me the idea for Vendible’s homepage.

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Next steps

Now the website and main hard work is done I only have a few more bits to do!

Finish editing video documentation

Finish writing a 3000 word report

Exhibition kit:

Write a 100 word didactic text

List 10 industry contacts

Make 2 sets of business cards (Vendible and personal)

Make a 10 second trailer

4 screenshots

2 A3 posters printed

SUBMIT (on 2 USB sticks)

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Vendible’s website is live!

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Information poster for Vendible to explain how the visual marketing kit works!

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Pre-made Vendible kits for every season! Keeping your store up to date.