viral mania

ideas that spread like wild fire

[viralmania-blog]

MAKE IT POSSIBLE - do it for the piggies

the first 45secs of this vid of singing animals has gone viral all over the world... and if you watch the remaining 10mins, you'll get the info you need to make new choices about animal farming, climate change and how you can make a difference to animal cruelty AND your empower your community as consumers and human beings... make it possible: PLEDGE to make a difference to these animals and to climate change.

i've been buying free range meat and eggs for years, now I'm stepping it up - i'm going vegetarian one day a week. that's not a hardship for me but it's gonna save one seventh the amount of carbon emissions required to feed me and my family IN MY LIFETIME. 

it is possible. my choices make it possible. join me.

inspired much?! thankfully, i am.

M.S.

[viralmania-blog]

BRILLIANT. watch it, share it. introducing... buyral: where sarcasm meets commitment to gag (they even have a website :) now that's what i call buyral.

inspired much?! hell yes.

i have just one question - do you have CL-app on your unit?

M.S.

[viralmania-blog]

bwah ha ha... just follow the frog man... a feel good +ve change msg 4 hipsters from The Rainforest Alliance.

inspired much? hell yes.

MS

[viralmania-blog]

wanna have a heart swelling moment in your office cubicle? then watch this viral vid that's spreading like wildfire and touching ppl all over the world, right now...

ms

[viralmania-blog]

oh yea... this is one techno-pop video clip from South Korea that's taken the world by storm since July 2012. apart from being 'totes hilar', it's also making a way cool social comment behind this viral sensation.

check out this awesome blog post from mashable.com showing an infographic w the background about this viral hit that will blow your mind (and make for a quick brain holiday as you wait for your office coffee machine to pour)

You’re probably at least somewhat familiar by now with “Gangnam Style,” the baroque and bizarre Korean music video that’s become a viral mega-hit on YouTube and been viewed more than 100 million times since July 15. If not, here’s a quick recap: PSY, a rapper-singer type, emotes and dances around for some four minutes to an aggressively hypnotic techno track while surrounded at different times by horses, beautiful women, a carousel, commuters and old people.

[...]

But “Gangnam Style” also has some deeper meaning that most stupified YouTube viewers are probably unaware of. The title refers to the affluent Gangnam district of Seoul, South Korea, and is meant to poke fun at the area’s outsized influence.

inspired to be this awesome? good. now go out n make some stuff!

m.s.

[viralmania-blog]

gone viral - "the bear" from canal+

this is one of my fav TVCs that went viral last year. i look it up on youtube whenever i'm a stressed filmmaker in need of a chuckle.

it's got "it". the reveal, the fun, the funk. and it spread like wildfire on people's fb and tw feeds last year... proving you can never have enough "boom. explosions!"

what's your fav viral ad atm? shoot it through & i'll post it out.

inspired yet? good, go make stuff.

m.s.

and if you're keen, check out their "making of" on vimeo...

Making of Canal+ The Bear from Alexa MJ on Vimeo.

[viralmania-blog]

the 6 (AWESOME) people you need in your corner (OF AWESOMENESS) - forbes 

(yes, i added the awesomeness)

Nothing incredible is accomplished alone. You need others to help you, and you need to help others. With the right team, you can form a web of connections to make the seemingly impossible practically inevitable.

hope this leaves you inspired - now, go make some stuff!

xxx

[viralmania-blog]

I'd rather fight 100 structure fires than a wildfire. With a structure fire you know where your flames are, but in the woods it can move anywhere; it can come right up behind you.

Tom Watson

[viralmania-blog]

PIMP MY PROFILE at metroscreen this wednesday

be there or be square - in person OR live on google+ hangouts

*giveaway tickets* up for grabs:

win 2 tickets to the next Metro Screen Connect event Pimp My Profile Wednesday 25 July from 6pm - 9pm email metro[at]metroscreen.org.au to enter. 

wickid opportunity for all filmmakers / artists / movers-and-shakers keen on getting the word out there about their passion & projects

i'm gonna be in transit from seattle to noosa wednesday, but am gonna try to hook in (jet lagged) through the metroscreen google+ hangout from the airport or local wifi

join the fun:

http://metroscreen.org.au/events/2012/pimp-my-profile

m.s.

[viralmania-blog]

Who Gives A Crap? 

a viral campaign about toilet paper... gotta be sexy right? watch the video!

here's an awesome campaign that spread like wild fire which I stumbled upon today through indiegogo. <3 that platform. good ideas just keep getting better, coz we are funding the shit we like. 

the filmmaking is simple. the production values are there (but not in your face). the message is quirky, fun and makes us wanna watch right through to the end of the roll... 

what do we get from this campaign? 

these guys give a crap and their video message stuck! they came up with a clever viral idea with a sense of humour, a dash of shock factor and some good ol' fashioned tongue-in-cheek.

to be noted: 

you'll often hear people say that building a viral campaign is all about being shocking, being funny or being memorable. it's all about pulling the heart strings or eyeballs in a firm direction. but all too often we are sucked into thinking that "shock factor" is doomed to how much DIY-disgust-factor you can cram into your 1 minute video onslaught. unsurprisingly, businesses and brands would run a mile from such campaigns... 

but these guys have proved that it can be as simple as an unexpected gag like a guy talking to us from the loo.

so what's the goss? did they win w this zanny campaign?

hell yes! people <3 it! 

these kooky toilet-humour-loving-product-development-geeks-with-a-social-and-environment-heart raised $50K by this one-two-punch of a campaign - the funky video above followed up ftw by the aussie dude sitting on the toilet on a live feed for 50 hours straight until they raised the dosh they needed to have their idea spread. 

well played, toilet paper gurus. well played.

contribute to this funky campaign while you still can on indiegogo and be part of toilet history.

inspired yet?! good. now get out there and make stuff! m.s.

[viralmania-blog]

why have/make viral mania?

i love ideas that spread like wild fire. i love clever people. i love creative, passionate people who are willing to dig deep, speak their story and take a lil risk to get their ideas out there to the hungry masses (of which i am one).

i am a filmmaker. i am a writer. i am a passionate social media afficionado. that’s a wanky word that means that while i would cringe at calling myself a social media guru - at least until i reach multi-million views and attain crazy social media kudos heights - i *am* freakishly tuned into and turned on by social media, viral videos and this incredible online community and emerging culture of makers-sharers-creators-remakers.

a wiseman has said that there are only seven stories in the world.

i believe that “originality” is a myth and this emerging culture is the natural expression of on an era of humanity where we are embracing this fact.

artists, thinkers, all human beings, have always been affected and impacted by the world around them and other artists, thinkers and human beings. i say let’s celebrate this. let’s collaborate. and come up with something that is not “original” but infused with *us*, our uniqueness, our unique perspective on the world.

that will leave a legacy that will be something truly interesting to the generations - be they human beings, dolphins or cyborgs - for generations to come.

now, let’s play!

M.S.