Long Live Denim
On any given casual day, I choose to wear jeans. They’re durable, great to wear in any situation where I find myself wearing sneakers and a plain tee. Denim is the iconic American textile that has withstood the test of time. Levi’s Strauss happens to be the top selling brand of denim—also, a San Francisco original. For generations, Levi’s has fitted my mother, my sister and myself. What I like about Levi’s denim is that the designs can match anyone’s personal style. Taking a closer look at the company, Levi’s has teamed up with EVRNU, a textile recycling facility based in Seattle, Washington to solve the textile crisis.
Tons of textiles end up in landfills, every year. Eco-fashion has been an ongoing trending topic in the industry for almost 10 years. Finally, there has been more interest in recycling textiles than using the earth’s resources that are depleting. Unfortunately, the fashion industry is the leading wasteful industry in the world. Having progressive companies, like Levi’s will revolutionize fashion within the next ten years. I am excited for the new outcomes.
Levi’s is already making changes, the have a collection called, “Wellthread.” Wellthread uses sixty five percent less water in the dyeing process. The collection consists of men’s jeans right now. Levi’s also has a new system called, Water>Less—a new finishing technique that saves water as well. There has also been partnering with the Sustainable Apparel Coalition (also from San Francisco) to advise social and economic equality along with the newly recycled clothing.
The major brands are joining the eco-fashion side. I believe it is a positive approach to keep the livelihood of fashion and the well being of mother earth. With the years to come, I look forward to these new changes and what types of fabrics will be engineered. In Europe, Trash 2 Cash is a recycling firm where you can take your unwanted clothes—to be recycled and given cash for them. Brands like Herschel use their textiles. If major companies like Levi’s Strauss embrace the eco-fashion movement, I really think fashion can make an impact on minimizing landfill waste.
