Hello y’all some of you may have been following in our 2019 highlights the last few days! These were all highpoints of our year, but don’t think we have not had our share of difficulties as well. Owning a small business has had its rewards AND challenges. In an effort to remain transparent with our community and clients we want to share a challenge we have had this past year. An individual who thought we stole their business name approached us. Our name did not come from this person, but instead from the city we lived in before returning to Durham. Fort Collins, CO it is also known as Choice City similar to how Durham is known as the Bull City. While in Fort Collins we were brainstorming tattoo shop names Choice remained at the top of our list, it is a strong word, looks great and has multiple positive meanings. We were faced with a choice (THE IRONY!) to fight for this name with lawyers in the court system or let it go, move on, and focus on what is important, doing great tattoos! After talking to a number of mentors, lawyers, friends, and family we decided we did not want to use our court system to fight it out with this person and be faced with rulings and appeals for the next however many years. We realize that there are bigger issues happening in our world and don’t want to spend our time and energy on this issue. It has been hurtful to be accused of such a thing, when in reality we have worked so hard to get where we are. Like most challenges though we are coming out of this feeling strong and motivated. Please do not be an internet bully and talk shit to or about this person, they are entitled to their feelings. We want to remain positive, kind and move forward with pride. We will be changing our shop name to Welcome Tattoo. Please share this news with friends and family! We want people to know Choice tattoo didn’t go away, but just transformed. Being a business less than a year old we are nervous about having to do this, but know in the long run it is the right thing to do. Stay tuned for more great tattoos and new merch! Cheers to 2020! (at Welcome Tattoo) https://www.instagram.com/p/B6v4NwUn_iT/?igshid=16s6vlqtbe4un
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