The Knowledge Bank

Pure's findings of advertising industry articles, inspiration and general wackiness. Presented by: For updates follow @whygopure on Twitter. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-2337332-50']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

[whygopure-blog]

Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn't need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.

(via) Google Will Change Web Marketing in 2012

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Absolut Purity - A Vision by Simon Schubert

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It's not crazy. It's sports. This ESPN spot makes you think, before you shake on it. 

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[jaymug]

Syzygy London: We’ve taken 20 seminal events from the Internet in 2011 and weaved them into a single artwork. Your challenge?  Name each of the 20 events

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Who is using Google+

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We tend to think of social networks in terms of lifecycles. One rises and flourishes, then it is killed off by an insurgent competitor. We draw neat diagrams showing MySpace started to die as Facebook sprang to life, etc. But the reality is more complex. The social applications out there now build atop each other and tens of millions of people belong to several networks, even if they don't really notice. In a given day, I will end up at Twitter, Instagram, Facebook, Flickr, Tumblr, Google Plus, LinkedIn, Quora, Skype, Yelp, Pinterest, and Rdio, not to mention email and all the implicit social networks that you can find searching with Google.

There Is No Next Facebook: How Multiple Social Networks Will Peacefully Coexist

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The code to breaking the ice: Heineken used QR codes at the Heineken Open'er Music Festival for personal messages from concert goers and they had over 200% more participation than they expected. 

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Slideshare: The Quiet Giant

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Clicks on In-App Ads

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A CPR ad to put your hands together for. Vinnie Jones hard and fast hands only CPR. 

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Ads get a bit more personal. I don’t think that it will be only social networking sites that make use of our personal information in new ways in advertising. Companies like Google (NSDQ: GOOG) are also looking at ways of leveraging its databases to make its advertising units more valuable. One example is a new search ad format that automatically inserts your gmail address to sign you up for marketing lists if you click on a link in the ad.

What's Coming In 2012: Digital Advertising, Up Close And Personal 

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A World Without Facebook

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The Who Why and How of Twitter

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The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued.

Where people get information about restaurants and other local businesses

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Viral Video at its best. 

[whygopure-blog]

While driving traffic is great, the true potential in Pinterest may be in its ability to impact purchases, which is why retailers like Etsy, Nordstrom, and Lands' End have taken to developing a presence on, and strategy for, this new platform. Today, in fact, today Lands' End is kicking off a holiday campaign and contest, "Pin it to Win it," centered on Pinterest, the first of its kind.

Real Simple: Pinterest Drives More Traffic For Us Than Facebook