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ADMAN

Ben Callner’s new short film tells the breezy story of a man who moves to a new city and experiences the ups and downs of love and loss. As the film progresses, each scene turns out to be styled as a commercial for a product or service featured in it.

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McDonald's loses EU trademark battle over the Big Mac. Burger King starts trolling them.

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The full story:

There is an Irish restaurant chain called Supermacs that has opnened around 100 stores in Ireland since 1978.

Recently, McDonald’s decided that this small restaurant chain that hasn’t even made it out of Ireland needed to be taught a lesson, and sued them on the basis that “Supermacs” infringes on the “Big Mac” brand name. Which is, of course, absolutely ridiculous.

McDonald’s ended up losing the case, because of course they did, they didn’t have a case to begin with. As a result, McDonald’s lost the rights to the term “Big Mac” across the entire European Union.

Which is why Burger King gets to do this with no legal repercussions.

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Big Mac Dick Energy

Owners get up to 12 months of free access to Tidal.

Okay so I was JUST having a conversation with my roommate about this. Considering Tidal is under investigation for potentially inflating its streaming numbers, I think we can safely assume it may be having a tough time competing with streaming giants like Spotify. HOWEVER, I was thinking about how Sirius XM hasn’t been canceled yet - partly because of their monopoly on in-vehicle streaming and partly because of exclusive deals with celebrity DJs/content.

I think the move for Tidal is honestly to get DJs and radio personalities that are brand-aligned with Tidal (some of them may jump ship to Tidal from Sirius XM, honestly) and move into the in-vehicle space. Premium vehicles, premium sound systems. They wouldn’t have to produce their own hardware (audio companies want the brand recognition and are already in these cars), and they have enough of a niche audience to compete with a generic, kitchen-sink provider like Sirius. Imagine a program in which Jay-Z (or some other Tidal-or-event-appropriate celebrity) provides commentary on sporting events, etc.

And, if self-driving cars become a thing - the exclusive music video content will be something Sirius hasn’t even set up yet.

#in-vehicle #in-vehicle marketing #marketing #tidalmusic #siriusxm #content marketing #streaming music #experience marketing

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Pasta Cards

Toronto-based agency Rethink has created laser etched edible business card for Pasta Boy Peter, a boy teaches Italian cooking classes.

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Never gets old

Advertising agency GREY MENA DUBAI has created a clever series of print ads for Lego.

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Pablo & Rusty’s

San Francisco-based studio Manual created a visual identity for Pablo & Rusty’s a small-batch coffee roaster, wholesaler, retailer and cafe with four locations in and around Sydney.

Escape Kit / Instagram / Twitter / Minuscule / Subscribe

thedsgnblog

Designworks Honey Packaging by Think

“This project celebrates Designworks rooftop honeybees, delivering the message of working naturally. A sweet gift for their clients - Natural, hand pressed honey that’s made freely, creatively and collaboratively. I was invited to collaborate on this project through my cardboard crafting. To create a piece of packaging that celebrates the finer details, that works perfectly, just like the bees. Designed for little moments of sweetness in this busy bee world.”

Think is an Auckland based, award-winning structural packaging design company thats pure focus is cardboard engineering and delivering solutions. Form plays a vital part creating an outstanding piece of packaging and is often overlooked. Think™ was started for the exact reason… it wasn’t just the fame, money and hot chicks, it’s to rub out sub-standard box templates and send shivers down the spines of blister packs everywhere.

T D B: instagram • twitter • facebook • newsletter

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Photography by Jovan Todorovic

See more here: http://bit.ly/2k7NuAv

Follow WE AND THE COLOR on: Facebook I Twitter I Pinterest I YouTube I Instagram

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This year’s Starbucks Mid-Autumn Festival Mooncakes are too gorgeous!

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Wow, this is quite stunning.

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I poster I designed for an exhibition at The Soap Factory called Wise Blood in Minneapolis MN. michaeljseitz.com Instagram

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Archer Hotel | Identity Project by Kortney Eggertz

These examples are consistent with the theory that when people are interacting with an interviewer, they are more likely to give answers that paint themselves or their communities in a positive light, and less likely to portray themselves negatively. This appears to be the case with the questions presenting the largest differences in the study – satisfaction with family and social life, as well as questions about the ability to pay for food and medical care. These findings are consistent with other research that has found that when there is a human interviewer, respondents tend to give answers that would be considered more socially desirable – a phenomenon known as the “social desirability bias.” On the political questions, however, other recent research has suggested that when interviewers are presenting the questions, respondents may choose answers that are less likely to produce an uncomfortable interaction with the interviewer. This dynamic may also be in effect among black respondents on the phone who – compared with those surveyed on the Web – are less likely to tell an interviewer that blacks face a lot of discrimination. In the interest of maintaining rapport with an interviewer, respondents may self-censor or moderate their views in ways that they would not online. [...] That said, researchers need to carefully consider the trade-offs between the two survey modes. This study only looked at differences in how people answer questions differently online and over the phone. But the survey mode can affect what kinds of people are included in the survey as well. Telephone surveys continue to provide access to survey samples that are broadly representative of the general public, even in the face of declining response rates. Many Americans still lack reliable access to the internet, and traditional phone surveys have been found to perform better than many probability-based Web surveys among some respondents, including financially struggling individuals, those with low levels of education, and minorities with low language proficiency.

Methods can matter: Where Web surveys produce different results than phone interviews | Pew Research Center

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Minimum Viable Product:

Your users aren’t drunk: Don't let a usability exercise erode your empathy.

Repetition of a concept often leads to internalization.

Pretending your user is drunk/unable to see things/bad at reading can help you design in a way that reduces friction, improves usability, and decreases chances for error. However, constantly imagining your user is drunk will eventually lead to thinking the user is dumb, antagonistic, predictable, and two-dimensional.

Designing from that mindset not only puts you in a position of condescension - which, rude - but also restricts you from seeing opportunities for your software or product to work with what are actually intelligent, multi-faceted human beings.

In other words, you can't delight someone you don't respect.

Think about babies. They have a lot of development to do. They can't read, they have terrible gross and fine motor control, and they start out being unable to even see distinct shapes.

Despite these constraints, some of the best and most imaginative designs and products I’ve seen and interacted with are for kids: ones that treat them as real, thinking and sensing individuals with potential but some motor and processing limitations, as opposed to tiny, under-cooked, unsophisticated dummies.

Looking at your design with the eye of a drunken user is an exercise that often leads to great improvements in design, but it is just an exercise. Your users aren’t drunk. They’re people who deserve your respect. Otherwise, why are you designing for them in the first place?

#design #ux #empathy #usability #psychology

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Above image via Tobie Sunshine on Instagram.

Coke’s #MakeItHappy message lives on.

Coke killed its Super Bowl introduced #MakeItHappy campaign after it was trolled into turning lines from Hitler’s Mein Kampf into automatically generated ASCII art by Gawker Media, but the end of turning hateful tweets into happy art didn’t actually signal the end of the campaign.

We’ve kept an eye on our Instagram tracker since early February when Coke officially pulled the plug, and while posts tagged #MakeItHappy have declined over the past few weeks there was actually a spike the weekend after the pull:

Instagram influencers- like Tobie Sunshine above- Coke had partnered with in their campaign continued to post #MakeItHappy photos, sharing the sentiment of improving the Internet with their numerous followers.

Above from Adelaide Morin’s Instagram. Adelaide, a Canadian YouTube personality, has 248k Instagram followers.

Overall, the life, death, and unexpected afterlife of this campaign highlights two major lessons:

Never have a fully automated aspect of a social campaign that doesn’t also have direct human oversight. You will be trolled, and you need a human to catch it.

Even if things go badly, don’t abandon a positive message that is resonating with your target audience.

While Coke posted about #MakeItHappy once or twice on Facebook since they pulled the Twitter aspect of the campaign, something that seems to have resonated so well with their Instagram audience deserves more than one mention since early February on the same platform.

Related: Super Bowl Ads on Instagram: #MakeItHappy #LikeAGirl