Media Audiences

[yesryanb95]

My Self-Promotion; why should you want me?

Ryan Blainey is an individual with many key personality traits. Ryan developed these traits throughout his educational journey. Some of these traits include adaptable, team player, strong verbal and non-verbal communication, hardworking, creative and innovative with good conflict resolution skills. Ryan is a unique asset to the marketplace because of his first aid and conflict resolution training. There is no other available like him in the marketplace because of his diverse training and understanding of the market. 

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Audience Agency in New Contexts

Given the independence of individuals from “institutional communicators” such as TV networks and newspapers does the concept of “audience” still have relevance in today’s media environment?

Finally in a new age of media that is developing increasingly fast I would say it’s evident that users will lose some of the traditional audience aspects. These might include anything such as social cues (nonverbal and verbal) and just overall manners we expect while preforming face-to-face communication. However, how all media is developing and changing they are finding ways for people to express forms of face-to-face communication even when they’re not. These things include facetime (video call), emoji’s and instant messaging. A growing issue with technology is it accessibility and availability, in a generation where technology is so relevant it is important to identify current and growing issues in relation to society. A theory that can be applied to describe this is technological determinism.

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Online, Active Audiences in the Digital World

Online, active audiences in a digital media world

For blog *Facebook* Paris and homosexual Facebook profile pic filter is used to conduct psychoanalytical and marketing research unknowingly on users.

A feature that is used on Facebook is profile picture filters for support of world issues such as Paris attack and the homosexual rainbow colours. People who choose to show their support using these filters will then be penalized through an unannounced psychoanalytical marketing research that they will perform on users.

One theme the chapter is encouraging us to think about is "audiences have the power" to what we share and consume.

The theme of “audiences have the power” to what we share and consumer I think is fair to a certain extent. However, due to the massive size and influence these companies have on society I believe that companies have the power of choosing what is shared and consumed in the media.

Lateral surveillance – can be described as “the use of surveillance tools by individuals, rather than by agents of institutions public or private, to keep track of one another, covers three main categories: romantic interest, family, and friends or acquaintances”.

An example of lateral surveillance is any social media sites that we use to stay informed and just to keep track of what one another are doing would be Facebook, twitter, Instagram etc…

Superpanopticon – is a new way of describing surveillance in the modern world.

An example of superpanopticon could be PVR and how people can now record TV shows not just from at home but from personal devices such as cellphones and tablets.

[yesryanb95]

Media Fandom and Audience Subcultures

In class we used Dominic as an example of media fandom because of his customized blue jays and star wars hat. This is a form of fandom because he shows through representation on his hat how he likes both blue jays and star wars. From a question asked in class “what is a superfan” I would respond that a superfan is someone who shows great enthusiasm for the things they enjoy. An example of in some ways I am a fan are through my choice of apparel or music. In the case of apparel one could say I am a fan of sports/ athletic wear and also snowboarding apparel.

Also in class we discussed spimatic fandom and how Dominic met the criteria. A spimatic is a process of fandom that highlights changing ways fans engage in fandom. This spimatic appreciation of the process of fandom highlights changing paradigms.

This video I came across on Facebook of spimatic fans that are actually lightsaber fencing is a great example of how people can show creative ways of fandom.

https://www.facebook.com/EBGamesAus/videos/1007425959295754/?pnref=story

[yesryanb95]

Reception Contexts and Media Rituals

Appropriation: “Reflect on instance recent or childhood of when you acquired communication technology” (ex. Ipod, food, tv, computer, games)

Probably like a Nintendo 64 and it was 10 years ago maybe

Objectification: “How was the technology displayed in your house, what did it mean to have the TV there?”

Both people had the TV displayed in the living room for convenience and entertainment.

TV in fridge and TV in bathroom

Conversion: “Use technology to see what we like and what the world is like and my view was how the technology and things we see every day are so relevant that it makes us normal to us because its shared and used by so many people”

The technology we use is so relevant to use because it has been a part of our life from the beginning much unlike older folks who have gone through the transition of very limited technology to modern day technology with all different gadgets and products that were not even invented when they were a kid. This can be described as the technological revolution.

Choose one way in which the way of communication and mediated communication has occurred while you have been there.

Example 911 and I went to a festival this summer but due to weather they had to announce the cancellation, this was broadcast on social media to target and reach a mass audience.

Reception contexts and media rituals looks at the audience as being an active audience and due to the accessibility and availability of technology today which make involvement as an audience much easier. Moreover, an example in my life where as an audience I would be subject to reception contexts and media rituals is throughout my daily routine, using my laptop and checking my phone.

This picture portrays how technology has become so involved in our daily routine and in our personal lives. People use technology everywhere they go, even if they realize it or not.

[yesryanb95]

Interpreting and Decoding Mass Media Texts

A term used to describe how audiences interpret and decode mass media texts is semiotics. Essential semiotics consist of a sign, a signifier and the signified. A sign is anything that evokes meaning there are three different kinds of signs indexical, iconic and symbolic. The signifier is what the sign is and the signified is anything that the sign expresses to the audience. An example I will use is a sign of a maple leaf. In this case the sign is the maple leaf the signifier is the shapes and outline that makes up a maple leaf and the signified is that it’s a maple leaf, it’s used on the Canadian flag, their typically red etc... As an audience that has access to modern technology I am subject to many signs in my daily routine. These signs are then identified at a denotative and connotative level. Many signs are signified to me through the medium of my phone and computer on social media.  I just recently had a semiotics analysis where I performed a semiotic analysis on the Molson Canadian Beer fridge commercial which has many signs in it. Here’s a link to it if you have never seen it.

https://www.youtube.com/watch?v=-z9d1sk3N-M

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Uses and Gratifications of technology

What other technologies have you used the most, what gratifications do you seek from these technologies?

Many technologies I frequently use to obtain uses and gratifications from would be my phone, laptop and TV. Technologies are used to meet gratifications however these technologies reach me primarily as an active audience through mediums such as a personal devices. Other technologies that seek gratifications other than the primary ones are the radio because it reaches you as an audience through different mediums such as the car or in the store. Some gratifications I seek from these technologies consist of entertainment, satisfaction, socialization, surveillance and correlation. These are just a few that I seek from primary technologies such as my phone, T.V and laptop. Moreover, uses and gratification seeks to understand and link the conscious choice and unconscious effects. Ultimately, as humans we seek the use of technologies to understand its gratifications of self-actualization and human fulfillment.

This image I think resembles the uses and gratifications of social media in my life while it also relates to my example of the radio, television and even newspaper. This resembles how we seek uses a gratifications through different forms of technologies and mediums. Also the image helps explain the M.A.I.N gratifications including modality, agency, interactivity and navigability.

[yesryanb95]

Thanksgiving reflection

Watching television means that you are being accepted as an audience. You have taken the steps to become an audience through watching T.V. People watch T.V. and give it attention through activities with their friends or alone such as sports, reality shows and movies etc... You become not only an audience to these shows or “activities” but also the products and advertisement’s that are shown in or during the T.V. programs. The term for products advertised directly in a program is “product placement”. Personally I don’t watch much television programs but over the holidays I noticed I do give my television attention. This was done through other activities such as video games and going to watch the game while having beers with friends.

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#RealPriorities

Watch the new ad then add your name to stand up for real priorities: http://www.liberal.ca/real-priorities/?utm_source=youtube&utm_medium=liberal&utm_term=de...

I believe currently with the Canadian federal election taking place that Justin Trudeau platform campaigns are a perfect example for media rating and target audience. This is because like this campaign ad Justin Trudeau seeks a specific target audience which he states in the ad which is the middle class.

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Audiences in the news

#COCKSNOTGLOCKS

https://www.youtube.com/watch?v=RYQ3gBFnrxk

I first discovered this traveling through my news feed on facebook.

This is an example of hard cores because they are people who speak out over public opinion. The protest which originated in Texas #cocksnotglocks is a perfect protest to include because it involvement with mass media such as social networking sites.

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I believe this picture is a good representation of why we care about media effects.

·         The TV. With the words “consume” in contrast to the man reading the paper could suggest that media effects is the largest, fastest growing audience, quickly changing

·         The shackle around the man’s head  and words “modern slave” could be a way Technology is changing audiences and the meaning of audience and that it is prevalent everywhere

[yesryanb95]

Audiences in the 21st Century

-          How are audiences talked about in the news?

Audiences are talked about in the news in many different perspectives anything from informal or formal depending on the situation. Audiences today are usually all mass audiences because of the availability and accessibility to be an audience.

-          How audience have changed since our parent’s age?

Audiences switch from activity to passivity through class and gratification of audiences from generation to generation this is because as an audience there were less distractions and platforms.

-          Why we care about audiences AND we choose a definition of audience that we like and briefly say why we chose that one/ why we like it.

We care about audiences because without an audience there would be no communication the process of communication is only practiced jointly.

Audience: Participants whom receive information from a transmitter through process of communication, verbal or non-verbal.

I decided to use my own definition for audiences because I believe the ones used on the internet do not sufficiently define the term audience in the context we use. Audience is much deeper then a group of people watching a movie or an event.