Grow Your Patient Audience on Facebook
Enter any waiting room and youâll see most people staring down at their smart phones. But what are they doing on their smart phones? Most likely they are cruising through their Facebook newsfeed. Did you know that over 72% of adult internet users are on Facebook?1 Facebook has a huge following these days and is an excellent way for you to gain exposure for your practice.
A post on Facebook, however, has to compete against 1,500 or so others that struggle to receive a viewing on a daily basis. To stand out on Facebook, your content has to be creative and interesting! Your content should be short and well-presented in the form of bullets or quick visual tips that will grab the attention of your Facebook followers.
Check out these 3 areas of content to engage your existing patients and reach more potential patients:
Create and share fresh and interesting content such as emerging trends, innovative treatments and technologies, or general health and wellness tips. For example:
links to your patient education content or videos highlighting your core treatment options
short and concise personalized one-minute videos from your YouTube channel â video content should be grasped even without audio to keep viewers engaged
photos explaining a new technology, emerging trend
infographics â using a visual icon to quickly engage and capture your audience
wellness tips in healthcare
relevant health articles from reputable sources
Just because you are a medical practice, donât be boring! People generally prefer content that amuses them. Your posts should be light, non-controversial or political, and easily grasped. For example:
information about celebrities or popular events
personal photos â these types of posts are instantly âlikedâ or shared by your viewers, increasing your reach
People love to be recognized. You can engage your followers by acknowledging when they like, share or comment on your content. This will better engage them, as well as bump your post in the Facebook newsfeed. For example:
say âthanksâ if they give a nice review or compliment
Dedicate one person in the practice to create entertaining and educational content posts, and monitor your business Facebook page on a regular basis. This can take some time, but itâs extremely important to build engagement.
As you can see, relevant content is essential to capture the attention of your audience, but timing of your posts is also critical. In addition to the information from Facebook, there are apps and websites that can streamline the process of consistently posting and tracking engagement. They help you determine ideal times to post or update your content, provide campaigns that improve viewership through contests, polls and quizzes, and help you interact with your viewers in an organized manner. Schedule posts through Facebook or utilize post planners, if needed, to post at peak times. Many people check Facebook in the mornings, at the end of the business day, in the evenings or while traveling or waiting.
Social media can be a powerful marketing tool for your practice. Just by having a business page on Facebook, you are not maximizing the opportunity to grow your practice. Itâs time to start using it to build your brand. You should consistently post to educate, entertain and recognize your followers. Your Facebook business page is an effective and free marketing tool for your practice. So start posting, and use it to your advantage.
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