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Top Tips For Making Your Office More Efficient

Businesses are always looking for ways to become more efficient, which in the long run will help their bottom line. Here are a few recommends on how to improve workplace efficiency.

Online apps

Every day projects are emailed back and forth between colleagues and clients, which can lead to time being taken away from the project itself. Instead of emailing the latest version every time there is an update, switch to an app that will allow the person to view the latest version with a simple click of a link. Two apps that work great for this are Dropbox and Google Docs.  These apps will not only help increase efficiency in the office, but they could even help lower operating costs.

Expenses

Always worrying about expenses could put a damper on work efficiency. If you are worried about expenses, why not invest in a corporate card, which will allow you to monitor employee expenses.

If you find you or an employee are always leaving the office to go to the local post office, invest in automated mailing systems. This will provide postage in the convenience of your office, thereby eliminating the need for someone to leave the office. More time in office means more work getting done.

Timing is key

No employee likes wasting an hour or two of their week sitting in meetings. Instead of having one long weekly meeting, start incorporating daily briefings. This will allow everyone to know what is on the schedule for the day and employees can then rearrange their schedules to make sure they are working on priorities and making deadlines. If employees are in different locations and can’t be dialed in, setup a Google Doc or Dropbox link, as mentioned above, for everyone to see the daily agenda.

Another way to increase office efficiency is to use your time wisely. Come up with a game plan for the day and set time limits for each task you have to complete that day.  By creating 30 to 45 minute blocks, you will know exactly what you have to focus on during any given time.

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Apps and Tools Every 21st Century Secretary Needs

If there is a true unsung hero of the typical office, it’s the secretary.  Secretaries have to manage people, run interference between employees and clients, do office management tasks, and whatever other work gets left to the wayside.  How is it possible to stay organized when you’re doing five different jobs at once, and also keeping tabs on higher level employees?  You can’t be everywhere at once, but with the right tools you can complete almost any task.  If you want your workdays to be less stressful at the office, consider using these programs and software to make your days easier.

Roboform

How many of you reading this rely on your browser remembering your login information? You’ll be good for a while, but when there’s a problem with your computer you’ll be out of luck. Don’t make the mistake of simply keeping all of your passwords on an easily accessible document either. Cyber security may seem impossible, but all you need to do to keep your passwords in order is to download Roboform.  Roboform can store all of your passwords in one place, and is very secure. You won’t have to worry about accidentally logging out of an application again.

Producteev

Keeping track of your projects is difficult enough, but knowing about the deadlines for other projects on top of that is a nightmare. Deadlines seem to zip by without anybody knowing, people aren’t on the right page about what needs to be done, and even the smallest tasks can end up being a mess in the end. Producteev can solve all of your project management problems, and can help make meeting deadlines a bit less stressful. It can remind you of important deadlines, send out reminder e-mails for other tasks, and can generally make project management simple and seamless.  

Evernote

How many times have you jotted something down so you don’t forget it, only to lose the note you wrote?  If the answer to that question is ‘more times than you can count’, then you need to use Evernote.  The app can let you organize your notes, add images, and even makes your notes searchable.

Any shipping softwar Losing a package may be one of the worst things a secretary can do.  If you want to avoid an awkward situation, you need shipping software.  The right kind of software can let you know exactly where a package is, and can make sending and receiving a snap.  No more long phone calls to the post office or UPS to figure out where a package is, you’ll know where they are at all times.  

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The Common Causes of Lost Packages

If you run a business that relies on the shipment of your product, the last thing you want to hear from a customer is that they never received their package.  Whether you’re a hobbyist that’s selling a few things on Etsy, or you’re a big business that services customers around the country, shipping can be tricky to deal with.  After all, a lot of process is out of your hands. You can do whatever you can to ensure that you make a quality product, but once it leaves your home or warehouse you lose control of what you’re shipping. There are a lot of reasons why your customer may not have received their package, and your company may not be the cause of the problem. If your customers haven’t received their order, any of the following reasons could be the cause of it.

Mistaken delivery

Maybe you rely on USPS for shipping, or maybe you’re the kind of person that likes to use FedEx or UPS.  All of them are reliable services, but they are staffed by people that can easily make mistakes.  They could have mixed up house numbers and may have delivered the package to 87 Maple Street instead of 78 Maple Street.  The package may have been improperly sorted and it ended up in the wrong pile.  These things shouldn’t happen frequently, but they do happen none the less.

Wrong address

This is one of the main reasons why packages aren’t properly delivered, and it’s surprisingly easy to do.  Your customer could have multiple shipping addresses in their Amazon account, and they may have picked the wrong one when they went through check out. It’s also very easy to make a small mistake when you’re typing, and a wrong letter in the address or number in the zip code can send your package far away. This is why many businesses make sure that customers can double or even triple check their address when they make an order.

Theft

This is becoming a more common issue as more and more people purchase things online.  If a package is left on doorstep when someone isn’t home, it’s very easy to simply walk by and snatch it up.  A well-meaning delivery worker could drop off a package with a neighbor, not knowing that the neighbor will keep it for themselves.

Prevent problems

Always track whatever is being sent out, and offer your customers a tracking option during check out.  Invest in a digital mailing system to make sending and receiving goods easier on your end. There is only so much you can do on your end to prevent postage problems, but sometimes a little change can go a long way.  

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Why Compliance Matters When It Comes to a Business’s Mail

Compliance matters in every business. Just think about how important compliance is in healthcare or the food industry. The Affordable Care Act has increased regulatory compliance requirements ten-fold for healthcare administrators. Healthcare facilities must update their infrastructure to account for EMR, robust billing, audit management, and more.

The Food Safety Modernization Act has increased regulations for food producers and importers across the supply chain. It takes a preventative approach to quality management to prevent recalls. This includes adopting best practices that utilize HAACP and other preventative approaches to ensure adverse events are identified, reported, and remedied. 

The same idea hold true for the mail. Data protection rules and anti-solicitation movements have made it essential for businesses to change the way they look at their mail delivery systems. Increasing global regulations could force companies to pay large fines and face other penalties if they are found in violation of those laws regarding mailing. It is the same as other regulatory requirements in healthcare, food safety, finance, and more. 

Therefore, organizations should consider looking at ways to manage compliance that will not affect operations nor subject them to legal or financial consequences. Technology including parcel delivery software may help ensure that documents get delivered to the right person every time. It could also help to improve transparency and reporting, so adverse events are avoided, and everyone is on the same page. 

If you are looking for ways to improve regulatory compliance with regard to your mailing system to ensure data is protected, solicitation issues are avoided, and everything can be managed in one system, mailing software may make a lot of sense. Compliance will be a major issue for many businesses as regulations only become stricter. Automation can help to ensure those businesses avoid penalties or angry customers who don’t receive their mail.

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Why the Recent Postage Rate Decrease Is Temporary—and What You Need to Know

There are very few things that businesses can count on. Taxes are one of them. New competitors are another. And another is the price of postage rates—or specifically, the fact that postage rates always seem to go up, never down. But last month, the United States Postal Service (USPS) surprised everyone. On April 10, 2016, USPS dropped postage rates across the board, with the price of a single first class stamp falling from 49 cents each to 47 cents.

Any business that sends out large mailing knows that these postage rates savings aren’t small. The two-cent drop on stamps correlated to incremental savings on almost every type of mailing rate, and that can add up to a savings of hundreds of dollars per mailing or more. Even for a company that only sends out routines business mail, which works out to a nice cutback on the budget. For a company that relies on mass mail marketing, it was a godsend.

But the postage rates won’t stay down for long. Indeed, businesses are already expecting that they will rise again—and the Post Office is fighting to make sure they do. So why did they discount postage in the first place? The answer, like so much, has to do with politics.

Recession Blues

It’s no secret that the 2008 recession had ripples that lasted for years. One of these was a tighter belt for all businesses, and as a result, less business mail going out. Many companies decided to cut back on their mailing efforts, and consumers ordered less products that had to be shipped through the mail. This left the USPS with a serious decline in revenue—and some big time financial woes.

They appealed to the Postal Regulatory Commission, a federal entity that sets postage rates and oversees how USPS runs. Given that USPS was losing out to private competitors like FedEx, the Commission agreed to a hardship rate hike. If you buy stamps, you might remember a 3-cent increase on first class stamps back in 2014. This was the increase approved by the Commission.

But those three cents were always meant to be temporary. They came with an expiration date, and this April it came due. Despite objections from USPS leadership, the Commission allowed the hike to expire and two of the three cents were dropped when it did. The rest, as they say, is history.

Getting it Back

USPS officials make a strong case for raising postage rates back up. During the rate hike’s tenure, the entire postal service budget stayed in the black for two straight years. It was the only branch of government that actually ran a profit rather than a deficit—and this was against stiff private sector competition. Now, USPS forecasts a drop back into the red. The tiny two cent discount adds up to about $5 billion in losses.

USPS officials are already asking for a new rate adjustment. Take advantage of the low postage rates whole you can—it’s the first postage rate drop in a century, and it might be 100 years more before we see another one.

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Three Simple Ways to Improve Communication At Your Business

Why do you think businesses lose customers?  Do you think it has something to do with the way they operate?  Could their products or services be to blame?  Or is it possible that maybe customers expected too much from the company?  There are a variety of reasons why customer relationships fail, but they normally share one thing in common: a breakdown of communication.

 Proper communication between businesses, their customers, and even their employees is crucial, but it can be difficult to get this right.  You’d think that communicating would be easier in the 21st century, but if anything it has gotten more complicated.  The true meaning behind messages can be difficult to grasp between the lines of e-mails and texts, and even classic face-to-face communication can go badly with the wrong tone or expression.  If you feel that something is getting lost in translation with your employees, supplies, or customers, follow these tips to clear things up.

 Teach employees active listening

 If you have any employees that interact with customers, they need to learn the art of active listening. Active listening is a way of listening and responding that improves mutual understanding.  Your employees should carefully listen to what customers are saying, and pay attention to the speakers tone and body language.  Active listening makes your employees truly listen to their customers, avoids misunderstanding, and tends to open people up and encourages them to communicate more.  This can help you understand your customer’s needs, and can avoid future conflict.  

 Make it easy to communicate (both ways)

 If there’s a problem with an order, would your employees immediately know where to find contact information so they can notify the customer?  On the flip side, do your customers have an easy way to contact you with any questions or concerns they may have?  If your employees or customers can’t get in touch with the right people, you’re going to have upset customers and frustrated clients.  Any customer service employees should have easy access to multiple forms of client contact information.  You should also provide a telephone number and an e-mail address customers can use for a prompt response.

 Give your customers communication options

 Do you prefer receiving information via e-mail?  Are you the kind of person that almost exclusively communicates through text? Or are you the old fashioned kind of manager that likes to have paper documents?  Your customers have communication preferences just like you do, and giving them several different options for communicating with your company can help set you apart from the competition.  Output management solutions including software programs that can format messages for text, emails, and paper communications can help make things easier for your customers, and could even help improve things internally.

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Finding the Best Shipping Software Solution to Increase Customer Satisfaction

There's no question that the online retail sector has increased dramatically over the past ten years. As technology has emerged to allow businesses to create user-friendly e-commerce sites for a wide variety of devices, potential customers have a shopping mall literally at their fingertips. These customers have so many choices, which means that their requirements are very sophisticated. They want a good looking but easy to navigate site, great customer service, and strong security to ensure their confidence. However, one area that can't be over looked is shipping.

 Did you know that 61% of customers may think twice about a purchase if the shipping isn't free? This again is because of all the shopping choices out there. They may be willing to sacrifice free shipping for expedited shipping or customer tracking, but the point is that you must have the best shipping options available to generate and maintain customers. In order to accomplish this, you'll need a best in class shipping software solution. So what should you consider when deciding on the best shipping software solution? Let's review a few simple points to consider:

 ·         What Is Your Delivery Need?  Are you looking to provide a number of shipping options to meet your customers' needs? You'll need a software shipping solution that can adequately combine overnight, two day, or other shipping timeframes.

·         What Is the Weight of Your Package? Another thing that must be considered is the weight of the package. Obviously, a one hundred pound package will have different logistics involved than a one pound package. Your shipping software should be able to address a wide variety of package sizes.

·         What Budget Features Are Important? There are a number of different of preferences to consider. Are costs more important to you, or are you willing to pay a little more for greater shipping efficiency?

·         How Many Packages Do You Ship? If you're a small business owner that only ships several packages a day, you might not need some of the features of a more expensive version of the shipping software. However, if you ship hundreds or even thousands of packages a day, the most basic version will not be enough.

·         Do You Have a Preferred Carrier? If so, it would be advantageous to carefully review your shipping software provider to make sure that it will support all the major national and regional carriers.

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Three Simple Ways Ecommerce Owners Can Keep Their Shipping Under Control

If you work in ecommerce, shipping is everything for your business.  Your customers can’t walk into a brick and mortar location to pick up what they need, so you need to be sure that your shipping is accurate and on time. Unfortunately shipping can be something that people don’t have a lot of control over.  Your shipping company could have glut of orders, and yours may not be the highest priority.  A snowstorm or inclement weather event could shut down the post office and other delivery services for days.  A shipping worker could make a mistake and send your package somewhere else.

 When there are so many outside factors that could affect your shipping, what can the average ecommerce owner do to make sure the process goes as smoothly as possible?  You can’t predict the weather or fix internal employee errors, but you can do a few things on your end to help ensure a flawless and timely package delivery.

 Always confirm addresses

 A simple wrong keystroke can completely change where a package is supposed to be delivered to.  Customers can make mistakes when they fill out shipping information forms. That’s why it’s so important for you to do whatever you can to prevent problems in the first place.  Have customers enter in shipping info twice, and if they make any mistakes in typing the form should detect a mistake.  It can also help to do a Google search on an address before you ship items out to ensure that it’s a real place.

 Always check tracking

 An alarming amount of packages can get stuck in shipping and sorting facilities and never ship out.  You can’t help internal errors, but you can keep tabs on your shipping item by using tracking numbers.  Check on it a few times a day to ensure that it’s moving (also keep in mind that packages going outside of the country can take a little longer to process).  If you notice it staying in the same place for a few days, don’t be afraid to contact the facility to ask for an update.

 Keep your own shipping schedule

 Don’t rely on e-mails from customers and shipping services to keep track of what’s going out and where it’s going. Make your own system for keeping track of the orders you send out.  Some people like to use an excel sheet to keep tabs on their items, other business owners invest in shipping software to keep track of everything. Do whatever you need to do, don’t just leave everything in the hands of postal workers.  

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Four Tips for Newbie Graphic Designers

There’s nothing more exciting and scary than stepping out on your own and choosing to do freelance graphic design work. Whether you’ve worked at a graphic design firm in the past, or have spent months working on a business plan, it can be a daunting task.  Even though you’re taking on projects and work, you’re essentially starting your own business with you as your main product.  Graphic design is a skill that a lot of people claim to have, and market is very competitive and tough.

If you want to make it in the industry you need to stand out among the rest, and sometimes simply having a good eye for design isn’t enough.  If you want to make it on your own, you need to learn how to work efficiently and effectively.  Don’t start taking on clients until you learn these tips on how to be a successful freelance designer.

 Never stop learning

 You could have an MBA in graphic design from a top art school.  You may have already spent years in the industry.  Either way, graphic designers should never stop learning new design skills. Graphic design is an industry that moves fast, and before you know it there could be a new design method or software that clients want.  The easiest way to set yourself apart from the competition is to have a diverse set of skills, and you get that by always being willing to learn new things.

 Don’t take every job

 When you’re starting out you can feel compelled to accept every job offer you’re given, but that’s an easy way to burn out fast.  To be blunt, some projects may not be worth your time.  Clients asking for hours of design work that aren’t willing to pay a good price aren’t worth working on.  Be free to be a little picky when you start working, and only take projects you feel good about.

 Find tools to make work simple

 Graphic design can be very time consuming, and every second you spend on a project counts.  If you want to work efficiently, you need to find tools that can make certain jobs easier.  If you find yourself using the same template when you start projects, make sure you have it saved somewhere you can access it.  If you do a lot of pamphlets, invest in paper folding machines.  Anything that can make your job easier is something that’s worth spending money on.

 Don’t be afraid of feedback

 Some designers can be a little sensitive when they get criticism on their work, but other people’s opinions can help improve your work.  Your clients may not have your design background or skills, but they’ll give you valuable insight into what people really want.  

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How Does Document Output Management Software Work?

 More businesses are turning to document output management software to improve their business communications. This is software that allows you to create communications with fine grain control, both for email and traditional mailings. It allows easy customization for targeting different segments and testing different messages, as well as tracking results.

Here’s how document output management systems work:

1.       You start creating your document in a simple, easy to use interface. Good document management begins with a simplified interface that makes it easy to see your message visually on the page. You can import or paste in existing copy or start from scratch. It’s a user friendly experience.

 2.       You decide the layout and design elements. From creating beautiful brochures and flyers to dropping in images, you’ll find that good design has never been this easy. Documents can be optimized for use in email or for printing.

  3.       The software seamlessly merges with your database. Gone are the days when dozens of different mail merges required a labyrinth of different files, settings, and formatting errors. Your document output management system understands that you may want one source document to merge with many different database exports, and that you may want to customize each one. It makes it easy.

 4.       Printing is done by segments. If printing your document for mailing purposes, you can print out batches by zip code or marketing segment. You’ll find that the system keeps your segments organized and keeps track of which ones have been printed and which haven’t.

  5.       Postage is optimized. Getting the best postage rates depends on a number of factors, including whether you pre-sort your mail for the postal company. Your output management system will help you do that, so that you can take advantage of postal discounts and get the best rate.

 6.       Your customers receive striking, high impact communication. You will be able to deliver beautiful, low cost documents to consumers with better targeting than ever before. With a good document output system, you’ll no longer be afraid to try customized messages for small handfuls of consumers, or to test different approaches based on demographics. And with coded return envelopes and signup links, you can keep track of results effortlessly.

These are just the basics of how document output management software could help your business. Many companies have found that using this software reduced their mailing prep time, their error rate, and their design costs. What’s holding your business back?

[yourmailingsolutions]

How Does Document Output Management Software Work?

More businesses are turning to document output management software to improve their business communications. This is software that allows you to create communications with fine grain control, both for email and traditional mailings. It allows easy customization for targeting different segments and testing different messages, as well as tracking results.

Here’s how document output management systems work:

1.       You start creating your document in a simple, easy to use interface. Good document management begins with a simplified interface that makes it easy to see your message visually on the page. You can import or paste in existing copy or start from scratch. It’s a user friendly experience.

2.       You decide the layout and design elements. From creating beautiful brochures and flyers to dropping in images, you’ll find that good design has never been this easy. Documents can be optimized for use in email or for printing.

3.       The software seamlessly merges with your database. Gone are the days when dozens of different mail merges required a labyrinth of different files, settings, and formatting errors. Your document output management system understands that you may want one source document to merge with many different database exports, and that you may want to customize each one. It makes it easy.

4.       Printing is done by segments. If printing your document for mailing purposes, you can print out batches by zip code or marketing segment. You’ll find that the system keeps your segments organized and keeps track of which ones have been printed and which haven’t.

5.       Postage is optimized. Getting the best postage rates depends on a number of factors, including whether you pre-sort your mail for the postal company. Your output management system will help you do that, so that you can take advantage of postal discounts and get the best rate.

6.       Your customers receive striking, high impact communication. You will be able to deliver beautiful, low cost documents to consumers with better targeting than ever before. With a good document output system, you’ll no longer be afraid to try customized messages for small handfuls of consumers, or to test different approaches based on demographics. And with coded return envelopes and signup links, you can keep track of results effortlessly.

These are just the basics of how document output management software could help your business. Many companies have found that using this software reduced their mailing prep time, their error rate, and their design costs. What’s holding your business back?

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Four Ways to Reduce Your Mailing Costs

We're at the beginning of fall, so small businesses across the country are looking for ways to improve their operations for the third and fourth quarters. This is typically the time of year that determines whether or not a business ends the year in the red or in the black. Given the stakes, businesses may be taking this time to reevaluate how they can make some changes to lower costs and improve efficiency.

For many small and medium sized businesses, mailing and shipping costs can be a major expenditure. While they're certainly a necessary cost to maintain business, there may be ways to reduce how much you ultimately have to pay as well as ways to expedite your mailing processes. Here are several easy ways we have seen small or home businesses reduce their mailing costs.

Negotiate with Your Carrier: Don't be afraid to go to multiple carriers to find the one that offers the best deal. You can then go back to your original carrier to see if it will bring its price down.

Take a Look at Your Packaging: FedEx, UPS, and other carriers have slowly implemented volumetric weight shipping standards to decrease the space required to ship goods on the ground. Therefore, you should really try to get your packaging as close to the size of the product as possible to minimize your costs.

Consider all Shipping Factors before Quoting a Shipping Cost: Free shipping may entice your customers to buy a product from you, but is it worth it? You may actually charge for shipping, but are you charging enough? That depends on a number of different factors that affect shipping, including fuel surcharges, Saturday deliver, SOD, and other charges the customer might request.  Consider all factors before you quote a final price.

Get a Postage Meter: Lose the stamps. Metered packages typically arrive a day quicker than stamped mail. They also allow for precise postage, and you don't have to worry about going to the post office. Postage meters for your small business may help you save time and money.

As you look to enhance operations this fall to lead into a successful holiday season, consider how you mail and ship letters and products to see if there is room for improvement.

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Simple Tools to Make a Small Business More Efficient

As technology remains on the rise, more and more small business owners are becoming equipped with technology to benefit their businesses. With all the technology that’s out there, here’s a list of some inexpensive and user friendly tools that will make a small business run more efficiently.

Cloud Computing Systems

Cloud computing systems, often called the “Cloud”, are a perfect tool for any small business. The Web-based computing system is accessed through a Web browser where there is an internet connection. The cloud system runs all of the applications needed for one’s job, rather than having them run on each user’s computer. To run the cloud system, the employee’s computer just needs the interface software that is accessed from the Web browser. A simple example of cloud computing is web-based email services, such as Gmail and Hotmail. Rather than running the email program on users’ computers, they can access their email accounts from the web on any device with internet access. The email account isn’t on the user’s computer; it’s on the Cloud.

Whether an employee is working from the main office, their home, or a distant office location, they can share and access company resources, such as applications, documents, calendar events, and task files where there is internet access. Cloud-based systems, such as Drop Box, automatically back up company files and data to a safe place located online, rather than backing it up on to an individual computer’s hard drive. That way if a user’s computer crashes, his/her work has been backed up and can be restored from the internet.

Also with this system, companies save money which can be allocated elsewhere in the business. The cloud system eliminates having to spend a lot of money on computers with good hard drives that store a lot of memory because everything is stored on the Cloud. Because the cloud system gives businesses company-wide access to computer applications, companies no longer need to purchase software and software licenses for employees. Companies can subscribe to a cloud computing system for a low monthly fee rather than spending tons of money to maintain computer hardware.

Mailing Software

Whether a business owner operates a business with 10 or 100 employees, time is money for all companies, both large and small.  Seemingly small tasks like assembling mail are tedious and time consuming. To make better use of employees, investing in mailing tools or software can easily make a business more efficient by saving time, energy, and money.  Companies in the past had to manually place a postage stamp on each document. Today electronic devices and software are available to simplify the mailing process and cut down the shipping expense for businesses. This allows companies to send all classes of mail faster and easier while boosting mail deliverability. Postage meters and software solutions do all this, plus make mail look clean and high quality. Many also come equip with mail tracking systems.  Businesses with a mail room should consider a postage meter, a single machine that weighs each piece of mail and prints the appropriate postage. In comparison, businesses without a mail room can use online postage, a software solution that completes the same tasks digitally. Some devices also stuff and seal the documents. Another convenience factor is if an employee runs out of stamps, he/she doesn’t have to leave the office to pick up more.

QR Codes

With the rise of smartphones, QR codes are a great tool to use when marketing a small business. QR codes, or Quick Responses Codes, are 2D barcodes that can be scanned and read by smartphones. Smartphone users can download a free application for scanning QR codes, and companies can download free applications for creating them. Essentially QR codes are a good mechanism for businesses to drive consumers to their website or other marketing devices, such as videos, advertisements or social media accounts. With QR code scanning applications, smartphone users simply scan or take a picture of the code, which redirects them to the page the creator set up to share. No matter how a business chooses to utilize QR codes, the codes are very user friendly, easy to create, a great tool for reaching consumers.

There are many ways a company can use a QR code to market their product and that depends on the type of company and its industry. Today many companies include a QR code on employee business cards. When scanned, they can redirect someone to that employee’s website or LinkedIn page or to the company’s website. Advertisements or signs aimed at selling a particular product could include a QR code that leads a consumer to a page of reviews of that product, or to a video describing how the product works. More specifically, a real estate agent could use a QR code to target potential buyers. Including a QR code on the real estate agent’s sign or on a for-sale sign could redirect consumers to a website with pictures of featured properties or to a video that walks them through a property. QR codes are great for engaging an audience and sharing a company’s message.