Currently, the trend in the entertainment business is to get famous overnight, the statistics dictate everything – a drama, a variety show, a song… all of which could give birth to a super idol, fame, commercial value and opportunities that come along with it. In 2019, the drama “The Untamed”, adapted from an internet novel, became this window of opportunity. This is the story of a young man who received the opportunity. And like other idols created by their era, his fanbase grew immensely, radiating throughout the youth, his name etched in time. All of these simply points to this – it’s now Xiao Zhan’s turn.
The summer of 2015, Xiao Zhan had not yet realized that he was going to job switch from the design firm opened by his teacher. The teacher did not feel so as well – as Xiao Zhan left for the talent search variety show, he told him, “Go play, come back to work once you’ve been eliminated.”
The show was called “X-FIRE”, and positions itself as a large scaled youth talent development inspirational show. During broadcast, the description says “16 secretly trained youths painstakingly selected from a few thousand 16-24 year olds”. At that time, Xiao Zhan was 23 years old – nearing the upper age limit.
Xiao Zhan just wanted to “play around a bit”. He felt that he would be just touring for a round, and he would be back after a week. As the former class Cultural Committee Member in his university, Xiao Zhan loved singing, won quite a few inter-school cultural activities awards, but never trained in dance-singing. Xiao Zhan, who graduated in graphic design, learnt drawing since young, but never thought of becoming an artist, because “it is hard to survive as an artist, you still need to earn a living”. He was willing to lead a simple life and go to work everyday, with a direct and clear life plan – as a graphic designer, do his work well, then open his own firm.
The summer 4 years later, the name “Xiao Zhan” meant a lot of different things – a member of a pop group, the lead actor of one of the most popular drama, the owner of a Weibo account with more than 22million followers, or as what Chinese entertainment business puts it – a “top traffic”. The topics and imagery surrounding him includes – Xiao Zhan’s looks, Xiao Zhan’s design talent, Xiao Zhan’s professionalism, Xiao Zhan’s role as Wei Wuxian…
And like the other idols who broke out in this era, he has his own set of records – moderators of Bilibili (a video hosting site in China) nagged that his drama fans uploaded so much of his videos that they “almost see him 800 times a day”, Xiao Zhan was jokingly proclaimed as “The Man who caused the Bloodbath of Bilibili”; he became the cover person of a magazine, and the two mobile sales platform app broke down consecutively on the day of the sales; his popularity in 2020 only got higher – on 9 Jan, according to Tian Mao statistics (TN: Taobao eShopping Mall), the Portrait magazine, where he was the cover person, sold out 100,000 copies in 3 seconds, overall sales exceeding 13million Chinese yuan, a poster was spread all around the internet with the accompanying text “a fandom that brought paper media back from its grave” – this is the Xiao Zhan statistics.
But different from the breakout idols, Xiao Zhan did not encounter major controversies (TN: This was published early Feb), and his career did not seem to go through much fluctuations. He never thought that he would be at this point – “Sometimes you’re not ready, but life has already pushed you to ahead. What you can do is to quickly keep up with the pace.” He is now at the stage where any of his actions are “studied under a magnifying glass”, but he feels that his stress levels are not as high as his previous few years, “the past few years, I had the drive but nowhere to use that, now I know how to work hard.”
During the initial auditions, Xiao Zhan still continued to work as per normal, go onstage – sing – leave, which was quite fun. After the selection down to 32 persons, he did not think much of it, and left his work to go to Beijing to practice the dance for the variety show. After the selection down to 16 persons, he practiced everything – dancing, vocals and flexibility training.
He did not think much of what would happen later. The winter in Beijing was especially cold, after the show recording, it would be around 3am or 4am, and there would be fans waiting for him outside of the studio – Xiao Zhan felt quite sorry for them, “All are young girls, it’s so cold and so dark.” He felt surreal having fans. When the 16 of them went to Zhejiang TV “Running 2016” New Year Eve performance, he saw the stage and felt that it was especially big and he was especially happy, and kept making sure he remembered the moves so as not to make any mistakes. After the final battle, Xiao Zhan’s team lost, but he and a few of his teammates were rescued by fan votes.
In 2016, Xiao Zhan debuted as part of X-Nine. During the signing of the contract, Xiao Zhan finally realized that he was going to make a career switch. “When you look at it now, 23 year old is also still a child, but no one took me as a child then.” – Xiao Zhan was the oldest in the group, he made his own decision to sign the contract, he thought that if it did not work out, he could go back to work, there was no need for him to paint himself into a corner.
3½ years after his debut, Artist Xiao Zhan still had to explain to interviewers his obsession with going to work. That day, he had a pimple on the left side of his face, and the makeup artist was applying essences on his face. The makeup room was simply a curtained area in the basement of the Art Gallery, full of passing staff, the editor was discussing the shooting schedule with his manager, the stylist was here delivering clothes, and he sat there with his eyes closed, allowing others to apply whatever it is on his face.
Xiao Zhan’s eyes are long, and also wide, he is very fair and his side profile is graceful and beautiful. With his looks, one would imagine that his personality would be cooler, more introvert, with mild melancholy, like those prince-like male leads in romantic dramas. But his personality does not really match his looks – he is serious, disciplined, he does not talk much initially, but overall he is a relaxed person, and quite funny occasionally.
“A lot of art students do not want to go to work,” the interviewer said. Xiao Zhan learnt drawing since young, some of his happiest moments in his childhood would be to win drawing awards or to have his works praised by his teachers, other unimportant happy moments includes had a good lunch, went to an amusement park, or had a liking for a girl in high school.
“They never went through the society school of hard knocks,” Xiao Zhan said. He described himself as someone who went through “quite a fair bit of knocking”. Since young, his father thought him to be independent, taught him budgeting, and told him stories about Bill Gates’s children… “I wanted to say, god, you’re not Bill Gates.” Despite all these, Xiao Zhan stopped using his parents’ money ever since his university graduation.
Xiao Zhan not only learnt drawing, he also learnt violin, go and Chinese calligraphy… pushed him to study in “National Key” middle school, “National Key” high school (TN: National Key refers to the top range of schools in China). He was an obedient child, but as a standard art student, Xiao Zhan was better in humanity subjects, and his math was not good, hence all the while he had always been the mid-bottom of the pack, which worried his family of 3 quite a fair bit.
Studying graphic design in university, Xiao Zhan felt that his university life was quite comfortable – everyday before class he would adjust himself a bit, although in the end it seemed like it did not work well after all, but at least his results were decent. Xiao Zhan emphasized that he was “definitely not the school hottie”. He was a good student. After he had learnt what the teachers taught, he started a studio on the side. The design studio would take on poster and logo design work; the photography studio only have 3 persons, Xiao Zhan did the photo taking, the other 2 did lighting. Before graduation he went to intern in a design firm, hence it was easy for him to find a job. Within a year of working, his monthly salary was around 4,000 to 5,000 Chinese Yuan, which would quite alright for Chongqing at that point in time.
Being part of a boy group releasing albums, shooting web dramas. The way to do things right was quite different from his previous job – his characterization in the group is a warm guy, although Xiao Zhan did not like characterization, he seriously fulfilled his role, and he was obedient. When someone in the variety show suggested that he lose some weight, he replied “I’m quite thin already I still have to lose weight”. As a commoner, Xiao Zhan was 183cm and 150lbs, his mother would always say he was too thin, and he felt so himself as well. That person showed him the film, “the camera lens is a really scary thing, I literally looked like a ball”. It was not easy for Xiao Zhan to lose weight, so he did it brutally. He was so hungry that he dreamed that he was eating. Xiao Zhan is now 127lbs, but this was not his thinnest.
“How was it like after debut?” “Unoccupied.” (TN: Xiao Zhan used the Chinese phrase “picking at his feet” to describe the state of emptiness.) Xiao Zhan’s words were paced and gentle, most were caught unawares by the sudden switch to casual humor, he might not be laughing, after others laughed he would continue his conversation seriously.
After his debut, he felt that he was freer than the times when he was still an intern. But he did not allow himself to stay free, he took vocal and dancing lessons, making sure that he could do sing-dancing to the best of his abilities. But he was still a bit lost – when he was still a designer, his future was clear and straight, but after his debut he had no clue where his future led to.
“I could count the number of dramas I’ve acted in with my fingers,” Xiao Zhan said. After which, he started counting them – “Battle through the Heavens”, “The Wolf”, “Oh! My Emperor”, “The Untamed”, “Joy of Life”, “Jade Dynasty”, “The Oath of Love”… the earliest work “Super Star Academy” was not counted – It was shot with his boy group, he was still fat, and he had no clue what he was doing.
Acting was his own idea. When he started auditioning he had not even attended any performance classes, he saw the director, took a piece of paper that indicated the scene and lines, and just went for it. Xiao Zhan did not feel that it was awkward, it was something he wanted to do, so he would do so without any inhibitions, and grasp every opportunity to do so. Singing was something that he always liked, his first single after debut was a song voted by his fans. With the stage and his fans, with attention, he would always want to do it better. Acting was something totally foreign to him.
The first turning point was “The Wolf”. When auditioning, within 2 hours, Xiao Zhan had tried many roles – the bounty hunter who was threatening someone, the prince whose brother was about to be executed… Xiao Zhan won the role of the bounty hunter – the 4th character on the character roll, Ji Chong. During the pre-shoot training he was still acting in “Battle through the Heavens”, daytime he would be shooting, nighttime he would be having performance classes. He did not feel it was tough then, as long as he had time to sleep. “Work is something I am willing to do, I will only feel very motivated, tomorrow must be done better than today.” Xiao Zhan liked Wei Wuxian, felt that he was vivid. When acting, during the first month he would be second guessing himself everyday, is the portrayal accurate? Would the audience accept it? Xiao Zhan checked with the director everyday. After a month, he stopped asking, he felt that he was Wei Wuxian. Dramas adapted from web novels are rarely positively received, his hopes for Wei Wuxian was that “I hope people would not dislike the character because of my acting”.
The summer of 2019, the drama aired, and the real turning point arrived.
Billions of fans, frequent trending topics on Weibo, appearing on multiple magazine covers and even causing the sales platform app to crash…
He is one of the few artists in Weibo that sets his account as “only posts in the past 6 months are viewable”, but it did not affect his popularity. His interaction with his fans are witty, the statistics are more than enough to attract attention. Last year on the Chinese Valentine’s Day (TN: 7th of the 7th Lunar month), he posted a photo informing his fans that he had put on weight, his pants folded up, legs in the swimming pool. One of his fans replied, “Fine, good to know that your leg hairs are doing fine.” This reply was boosted to the top with 190,000 likes.
“After watching ‘The Untamed’ and ‘Joy of Life’ and then meeting you, I feel like you are very similar to your performance method, calm. You are like an AI, whatever you do you’re especially precise.” “You’re highly professional.” The interviewer concluded.
At the start of the conversation, Xiao Zhan just finished an exterior photo shoot, we were both seated, leaning forward and warming hands above the radiator. He said, “Artist is just a job, I don’t like artists to place themselves on a pedestal, just like today you are the reporter who is interviewing me, today I am someone being interviewed. Cooperation, is just so that we can complete our jobs, coming in for the photo shoot is my job today, every single staff is also executing this job, it’s just the role is different.” Because he went through the society “school of hard knocks”, he respected and understood the truth behind teamwork.
As someone who once had to face clients, he knew how it felt as someone at the receiving end of endless unreasonable requests, and therefore he did not want to be someone like that. His standards for work is consistent – high efficiency, good results, everyone is happy, no one has to serve another person. Also “once I am done I will knock off, after I knock off no one should come find me, let me be alone.”
“Everyone works to fulfill their needs, they have entertainment after they knock off, they have freedom and privacy. As a public figure, artist, the product is yourself, the works are also yourself. You have to output materials, contribute works, and then gain the opportunity to grow, for higher social status, value and better lifestyle. For some people, besides their career, they also included their dreams,” the interviewer said.
“The understanding is very thorough. You win some, you lose some, after becoming a public figure it meant that there are multiple pairs of eyes staring at you, anything you do would be judged. Whether it is positive or misguided. Truth and falsehoods, isn’t this circle just like this? Whether the rumors or the gossip is true or false, who knows?” Xiao Zhan said.
On 5 Jan 2020, Xiao Zhan was working in a sculpture garden in Shanghai Songjiang, shooting a series of photographs to be the cover of VogueMe. It was cold, the gallery’s doors were open, and the wind blew from the first floor to the basement. Everyone was wearing winter jackets.
In the morning, beside the metal sculpture on the first floor, Xiao Zhan and model Chen Yu faced the camera separately. As the shutters rolled, they did not exchange glances or touch each other. As the photographer requested the model to sit on the ground, Xiao Zhan said his only sentence to her, “Careful your head.” and used his hands to shield her head from the protruding portion of the sculpture.
That day’s Weibo opening advertisement was also Xiao Zhan. As per the photographer’s request, he tilted his head up slightly and gave a cold gaze, or side glancing a faraway place, but also at the same time, he was smiling sweetly on mobile phone screens, promoting a series of instant food products.
In the afternoon, the team went to the exterior, to a concrete sculpture beside the gallery entrance, where he and the model stood in front of, facing the camera. The arm was on the model’s shoulders, and the two of them looked at the camera – he was even thinner than the model. In yet another set, the staff erected a ladder to one of the rooftop grass patches on the gallery buildings. An ice cold rock slab was selected, which the assistant padded using a jacket, and tested the light levels. After which, it was Xiao Zhan’s turn. He was wearing a red jacket with blue shirt, wearing a baseball cap, lying on his side on the rock slab, supporting his head with his arm. In between shoots, the assisted would hand him a long wool top, with deep blue diamond checks, quite thin. The top was flipped over, he slipped his hands into the sleeves to protect the front of his body, his assistant handed over another water bottle that contained warm mineral water to warm his hands. Xiao Zhan basically did not speak, he placed the bottle on his neck to gain some warmth.
An artist’s job, the profession included losing weight, staying hungry, freezing and staying up overnight, wearing winter clothes in summer is the norm, not drinking water prior to any shoots to prevent water bloating on screen… people who do those well may become famous, if they look good or are lucky they may become even more famous. Now Xiao Zhan has an opportunity, and like his previous job, he chose to be down-to-earth and do it well.
In the evening, the green screens were setup in basement 2 of the gallery. 17:44, Xiao Zhan was in position, his manager reminded the stylist to take note of the clothes’ proportion – “The sweater is too long.” Hence, the sweater was folded up. After the camera assistant brought down the Apple machines, the cameraman adjusted his machines, and started shooting the video. Quite a few scenes were done in one take, in the middle there was a break, the manager and the camera crew were discussing camera positions. This was the 10th hour of the shoot, Xiao Zhan sat behind the table, laid his head on a prop gift box and waited quietly – we could not see if he was tired or not.
The shoot ended, and the sky was already dark. Xiao Zhan has not yet knocked off. The media had ended their work, the manager was darting around, arranging for Xiao Zhan to change out and get on his car, to rush to his rehearsal that night – they were already behind schedule. Both teams bid their farewell, Xiao Zhan warm and gentle, still unclear whether he was tired. After less than an hour’s journey, he would need to go onstage to sing, and thereafter, his work would be to complete the costume testing of 20 different sets of clothes.
The time set for the shoot was 9am, Xiao Zhan arrived at the rural set at 8.30am. His overnight flight arrived only the day before, meeting Xiao Zhan on the cold morning of a deep southern winter, his spirits looked great, his face having the same kindness as usual. The endless job schedules taught him how to conserve his energy – no casual conversation, not even to his staff; take every opportunity to eat or rest; absolutely no procrastination, ensure efficiency, do his best to accommodate and complete every job. He is a highly disciplined and professional artist.
In this shoot, the warm, gentle smiles have been replaced by cold, sharp glares, the metal and concrete sculptures gave him a few minutes of inner emotions and narrative, his scenes with the model was almost like he was acting in the set of “Last Year at Marienbad”. Xiao Zhan displayed emotions and charm very different from usual self – this is the power of an actor. The darker filters and monochrome imagery restored the caution that the youth of his age would have, it was the concealed feelings of a sunny boy. With such an idol, not only he can warm your hearts, there are still much to expect from him.
VogueMe Magazine 2020 Feb Issue.
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