Let's be honest: Nobody has 100% control over Al
Is this image Al? No doubt about it.
At Hobbii, we use Al a lot. It has clear perks-like saving our tech team from long, awkward photoshoots (even
if the consequence is a photo that looks a bit more staged than casual, it hopefully gets the job done)..
Beyond the quick wins and the fun images, there's a real conversation to be had.
Right now, the industry narrative is obsessed with convenience. "Faster, cheaper, automated." But at what cost?
As we integrate LLMs deeper into our tech stacks, we're facing a shift that most corporate posts ignore: The steady trade-off between scaling and sovereignty.
At Hobbii, we're constantly navigating three conflicting perspectives:
• The excitement of building and playing with new possibilities.
• The strategic concern over losing control of our own data foundations.
• The human question: What does this do to our autonomy and how we develop knowledge?
There are no easy answers or polished slides for this.
That's why our CTO, Tomas Antvorskov Krag is joining the panel at "Data. Drinks. & Dilemma." on 4 June together with Peter Sass Rénard. No pitches. Just a raw conversation about the dilemmas we actually face when the hype clears.
Are we scaling our businesses, or are we just becoming passengers in them?
Check the first comment for more info about the event
they don't believe in paying testers, and making unreasonable demands of them to produce social content. they've previously been called out for using ai to fabricate ads.
cool, i'm never ordering again.
feedback on reddit: https://www.reddit.com/r/knitting/comments/1szctyf/hobbii_yarn_ai/#lightbox
tester testimony: https://www.instagram.com/reel/DXzPPJMuTal/?igsh=YXdsMmI1ZjdyYmd6
another: https://youtu.be/xLRth98zGFE?si=_lQCWT_kU5eDBNVs
and another: https://youtu.be/7ZrHGaOPVjM?si=cuwWxLvCqu2a39Fs
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