Following Twitter's announcement of their own sales platform only yesterday, this news highlights the challenges faced from retailers' point-of-view: rapidly evolving sales platforms. With every technology company trying to reposition and reframe themselves as a payment platform, retailers must ensure that they are prepared at each step along the way. Ideally, this would involve a robust asset management system that can flexibly repurpose content across these channels, all from a centralized sources that is tightly integrated with a financial back-end. Organizations that have developed such capability for omni-channel media will be well-positioned for this continuing evolution.














