How to write headlines.
DO NOT
What do you mean, "Kid Rock's Halftime Show"? Bad Bunny's show was the Halftime Show. There was no other Halftime Show. If I'm watching the Super Bowl and then at Halftime I go watch Sailor Moon or something, that doesn't mean Sailor Moon is now the Halftime Show.
The Halftime Show is the Halftime Show. Nothing else gets to be the Halftime Show, even if it's timed to happen at the same time as the Halftime Show.
This deceptive headline makes it sound like Bad Bunny was the alternative that people could go watch instead of "Kid Rock's Halftime Show".
DO
A bunch of rich people angrily storming off in a racist fervor to go stage their own performance sponsored by a political organization and then trying to call it an "alternative Halftime Show" is a Weird Little Event, and you should say that!
This headline is clearly politically biased, but what it's not doing is lying to you.

















