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GUIDE
Click on the following links to visit what you would like to see:
All outcomes: drive & tumblr
C&CS
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Summary
For some reason, my brain tends to disconnect moments of history and whenever I’m learning something I need to create some sort of family tree in my mind to connect all the information it has kept. As I’ve studied architecture before, I definitely knew lots of the information I absorbed during class, but when I connect them, things gets clarified and I understand all of it. One of the highest points for me was talking about the Bauhaus and Nazi brand, where I could connect all the politcs and achitectural knowledge I had to the context of the art, movements, period of time and causes that led to these two different pathways and many others I knew. Everything is connected, whether we like it or not. It’s really important to keep in mind that these 20th century ideas existed for a political reason and society needs that does not apply to our everyday lives, but lots of the art process, ideas, aesthetics and such can definitely be applied nowadays, respecting the periods of time and differences in society. The same way artists would get inspired by the past years art movements, we also can do it and recreate it to our own periods.
European Modernism
What were Dieter Rams 10 Principles of Good Design? Do you feel that these ideas are relevant today?
The 10 Principles of Dieter Rams were principles that were created by Dieter in the late 70’s, when he felt really confused and worried about the design around him in the world - “An impenetrable confusion of forms, colours and noises.”. The principles were basically the ‘checklist” to the main question: “is my design good design?”. The principles goes through main points: innovation, utility, aesthetic, the capability of being understood, unobtrusiveness, honestity, long-lasting - assuming high quality -, concernment to details, environment care and little design. All of these principles were thinking about respecting the consumer, caring with the process of development and about the future of the product and design and most important - at least for me-: utility, quality, lasting and simplicity.
Even though, the context from that is obviously different, we do can base ourselves in these principles, considering the fact that he created them due to the confusion and overwhelming information of the design. If we start on the point of the question about our design, can we consider what we made a good design? Maybe for us, the creators, the design may be great and no need to change, but when we are delivering something to others, we also need to think about how our product is going to behave in its usage. It’s important to think about the usage, lasting and quality, the environment, specially now that we are living this fast period, where everything comes and goes quickly than we can imagine, so considering about these 10 points, can make a product be timeless and usable in any moment.
https://www.vitsoe.com/us/about/good-design
https://www.interaction-design.org/literature/article/dieter-rams-10-timeless-commandments-for-good-design
https://designmuseum.org/discover-design/all-stories/what-is-good-design-a-quick-look-at-dieter-rams-ten-principles#
The Avant Garde
What the term avant garde means? Is it still possible to be truly ‘avant garde’?
The name avant-garde comes from the “part of the army that goes forward ahead of the rest”, but when it comes to the artistic meaning it can be summarised as something new, unusual, experimental, unseen, constantly pushing boundaries of ideas and promoting changes in the art and design. The avant-garde is composed from different art movements, such as Cubism, Futurism, SUrrealism, De Stijl and etc, which all would focus on innovative forms that are often misunderstood, unaccepted, rejected. This is actually one of the main points of the Avant-Garde: the art should first be judged by its quality and intentions of the artist, no by its appearance and aesthetics, with this radical nature constantly challenging all the process, ideas, forms and creativity that already existed by that time.
When we question the possibility of being “truly avant-garde”, we are being unfair and not considering extremely important points such as contextual and society changes that occurred in these two centuries. How would avant-gard manifest nowadays? Unlike the past, that the movement started due the needs of the society, nowadays the avant-garde may show up in subversive art and unpopularised techniques and aesthetics. As I’m always looking for, art have to make you feel something and something avant-garde needs to create this kind of discomfort when you see it, since it’s supposed to be the alternative, the new. Of course it wouldn’t cause the same impact in society due to different moments and contexts, but applying to the 21th century, this could be a possibility.
https://www.tate.org.uk/art/art-terms/a/avant-garde
https://mymodernmet.com/avant-garde-art-definition/
Arts & Crafts
What are the differences between the Arts &Crafts and the Art Nouveau? What is the relationship between the Arts &Crafts and the 19th Century industry?
The arts & crafts were popular during the mid 19th century, just when the Great Britain was in the middle of the Industrial Revolution. The movement was an actual countermovement focused on handcrafted stuff, since the industry was developing its technology and mechanising its process and they were anti-industrialisation in both spheres, society and design. The arts and crafts movement promoted quality and honest handcrafting, tending to use different art styles from the past, initially as furniture and then expanding to different other areas, such as the famous William Morris' textiles and wallpapers.
The main point in the Arts & Crafts was exactly the method of production rather than a visual language and due to that, when it would expand to other areas, different aesthetics were incorporated into it. Using the design as an artistic and political statement, the movement had Morris as one of its principal “characters”, which he believed that everyone has its own process of art and would strongly believe in the utopy of living in world full of art, made by humans, in a hand-human scale - as we can observe in his design “Strawberry Thief” - and accessible to all, democratising the access to art.
Unlike the arts & crafts, Art Nouveau would focus more on the aesthetics, even though it was inspired by the arts & crafts movement when it comes to some main points such as the fine craftmanships. Art Nouveau was popular in the late 19th century and also a consequence of the industrial revolution. Art Nouveau, for instance, would make the designs much bigger, with curving lines and floral patterns, making the art inaccessible to the majority of the population, where the final piece was the main point of the creation, not the process.
https://www.tate.org.uk/art/art-terms/a/art-nouveau
https://www.hunker.com/13725336/difference-between-arts-and-crafts-and-art-nouveau
Data Space - Outcome
Retro/Vintage aesthetic
PNG
Typefaces designs
Luxury Goods - Outcomes - Part 3
Luxury Goods - Outcomes - Part 2
Luxury Goods - Outcomes - Part 1
Luxury Goods - Process - Part 2
Luxury Goods - Process - Part 1
Photography
Alessandra Ávila
Cenário da fome no Brasil é considerado o pior, em décadas, por representantes de movimentos sociais