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Impeachment Trials-- What?
All gifs came from GIPHY and the memes came from these two sources: https://makeameme.org/meme/zelensky-it-can
http://politicalpunchline.com/trump-impeachment/
Both of the readings “We are All Workers” and “Nike unveils Muslim women athletes” discuss the commodification of activism. The reading that rang a little louder to me was the one written by Lamiyah Bahrainwala & Erin O’Connor about Nike’s Pro Hijab movement as a way of marketing and making profit. When stepping back and generalizing clothing companies or rather clothing brands. Their public relations, marketing, and central point of establishing itself as a brand has to do with how it wants its consumers to feel about it and feel about themselves when they wear their products. When looking at the Nike Pro Hijab campaign it seems to me like they did what the authors said they did, they made profit by creating a movement of activism. Telling its consumers that wearing a hijab is mainstream or should be among female athletes that are Muslim. According to the reading, women were wearing hijabs in sports long before Nike made it a “thing”, “Muslim elite athletes have competed wearing hijabs since at least 2004 when Bahrain’s sprinter Ruqaya Al Ghasara competed in the FEMINIST MEDIA STUDIES 3 Athens Olympics. Meanwhile, activewear marketed to Muslim women has been on shelves in the Western world for at least a decade” (Bahrainwala & O’Connor 3-4). Nike seems to have just found a whole in the market for a major sportswear company to creater a product that no other major soortswear company has. They found a hole in the market and filled it. While smaller sportswear companies have included hijabs in their range, like Capsters (Seen in the first image above), it was until Nike that it actually became a thing that was “seen” by the public.
I see the same issue occurring when looking at how retail brands and companies use the lgbtq+ flag in their products. Urban Outfitters is a huge company that is guilty of it. Firstly, their President Richard Hayne is a conservative. He and his family donate large sums of money to conservative causes (Judkis 1). When stepping back and looking at a lot of their products, they do include the LGBTQ+ flag on shirts and other accessories sold in-stores and online. Urban Outfitters even partnered up with GSLEN (seen in the second image above) who are “work[ing] to ensure that LGBTQ students are able to learn and grow in a school environment free from bullying and harassment. Together we can transform our nation's schools into the safe and affirming environment all youth deserve” (GLSEN 1). On the UO website, they made sure to mention that, “[they’re] sharing the stories of young creatives showing their pride and proving that love is love. We’ve partnered with GLSEN to introduce an exclusive collection of graphic t-shirts and hats with all profits donated to GLSEN in support of LGBTQ youth” (Urban Outfitters 1). After reading everything and thinking about if Urban Outfitters truly support LGBTQ+ when the president supports conservative causes, it brought up the question of when do brands actually support the cause that they are putting their name on for support. When is it just for profit and when is it something that they actually care about. The partnership with GLSEN that UO had contributed all profits to the organization. Although the profit went to GLSEN, UO has had other products outside of that campaign that have been created in support of LGBTQ+ but profits all went to UO. It seemed like companies really care about a cause they are advocates for when that cause is the base of their company. It seems like the minute they include a cause to be a part of the company, it is only for marketing purposes and for consumers to see their brand in a certain light. It brings me back to Nike. They used the Pro Hijab campaign as a marketing strategy. They saw that no other major sportswear company was creating “mainstream” hijabs and took the opportunity to out themselves into that market. Whether they actually care about the cause they are promoting, I’m sure at a certain level yes. Is that a huge company concern? I do not believe so. It is amazing that these huge companies are including diversity and empowerment of different cultures into their brand, but is it truly genuine?
Cartoons for Kids? or for Adults?
Cartoons have always been associated with fantasy and being a genre that is associated with children and created for them. Animations have been around for very long and since then hve been developed into something that may not always be “child appropriate; films like “Sausage Party” are catered towards adults but there are also shows meant for children where you wouldn’t expect there to be more adult-like.
This is seen in the readings, specifically when Aaron Krueger mentions that cartoons and animation “still [carry] the stigma of being a ‘children’s’ genre” (317). This sort of stigma is seen with so many of the most popular animated shows on television and that is why shows given in the readings like “The Simpsons” and “The Boondocks” still acceptably shown on television.
In Jason Mattel’s reading we see him point out that “The Simpsons” are cast as a children’s show and even has been “specifically framed as entertainment ‘for the whole family’” (Mittell 30).
Having grown up watching the show on occasion and watching it so no long ago as an adult, I now see that it was filled with innuendos and matters that are not completely child- appropriate. As a child, I was unware of the content and things that were being said and Mittell points this out as well, “most cartoons from this era were created for adult’s sense of humor and contain many references that sail above children’s heads” (Mittell 20). A
The way Animation looks seems to be by it is considered child-like—because it is not “real”. If the animation of “The Simpsons” were created in a sitcom for, would it still be considered a show for kids?
Modern day shows like Spongebob are filled with innuendos about many things and it is arguably one of the biggest kid’s cartoon show as seen in one of the images above. The show is catered towards kids but even the adult humor, that is most noticeable as an adult, is very much present.
Even around the world, shows that are marketed as kid shows are seen all over the world. “Shin Chan” is a Japanese show that is shown in many parts of Asia. It is a show meant for kids but its content and language is underlyingly catered towards adults. The shows description states, “Laugh to hide your tears...He's rude. He's crass. He's unbelievably obnoxious and he likes showing his @$$. He's Shin, and he's the star of this train wreck. From superhero sell-outs, hotties and half-tards to bunny abuse and dirty old men, Shin Chan's packed with sweet dead piggy goodness - So sweet it would make an anorexic eat” (Amazon 1). One of the innuendos is seen in the second image above.
When looking at what Krueger touched on about “The Boondocks” it seems like cartoons may also help serve as a way to inform and satirize issues happening in society. These shows with topics that are far more adult like than child-like are still seen as childish because their visual—they are animated. “The Boondocks can address issues of racism and violence while making genuine points about the way society functions” (Krueger 318). It touched on these created more an animation. Again, these issues seem to cater more towards adults and as Mittell mentioned, go-over kid’s heads. It creates the idea that animations should no longer be seen as a kid’s only genre.