"Going forward, we'll be continuing this promotion, offering a mechanically unique Buy-a-Box promo card at local game stores with each major set release for the foreseeable future. Grab your booster box from your favorite local game store to get your extra-special promo." How do you feel about the vocal feedback being ignored over the special Buy-A-Box promo not being in the sets?
There was negative vocal feedback, but that wasn’t all of the feedback. It’s easy to get caught up in an echo chamber and believe that what you believe is what everyone believes. There are many players who like the promotion.
Also, the reason behind the promotion was to encourage more players to purchase boxes in the local game stores that run our organized play. That partnership is an important one and we want to make sure those stores thrive because they serve as the basis for community gathering.
The reaction from the stores was through the roof positive. The buy-a-box promo did exactly what it was set out to do which is promote the local game stores where players go to play Magic.
So why are we continuing the promotion? Because it was very successful at doing what it was created to do and was well liked by enough of our audience to justify it.
I understand there’s a group of players that doesn’t like it (and that’s what I voiced earlier - I heard you and passed along the message to the Powers That Be), but we have to weigh all the feedback from all the interested parties as well as look at what it’s doing overall for the business and we came to the conclusion that it was worth continuing.
