Guinness: Barnes Twins, Biathletes. Soon to vanish ad
Lanny and Tracy Barnes, the twin Olympic biathletes that famously switched places for this year's Winter Games, are starring in a Guinness ad that will vanish from the web Thursday.
The ad shows a black-and-white picture of the sisters on a slope. Captions explain how Tracy qualified for the Winter Olympics in Sochi while Lanny did not because she fell ill and had to sit out three of four tryout races. Tracy then selflessly gave up her spot to her sister.
Under U.S. Olympic Committee rules, a blackout from Jan. 30 to Feb. 26 bans ads featuring Team USA members from marketers that compete with official USOC sponsors. In this case, Budweiser is an Olympic sponsor, which means that the Diageo-owned Guinness has just a day or so to showcase the ad.
The Rare Character Test - Grolsch Beer
Grolsch has a rare character amongst lagers. So, armed with a digital experience combining video, sms, and a surprise phone call, we sought out rare character in its drinkers, rewarding the rarest with free beer. Agency: Beattie McGuinness Bungay London.
Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light's Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots. The ads appear to be the results of a massive stunt organized by the brand and agency BBDO, which used 412 actors and a lot of hidden cameras to create an unforgettable night for one unsuspecting beer drinker. Schwarzenegger, Don Cheadle and innovative musician Reggie Watts all make appearances in the evening's events, as does an as-yet-unnamed female celebrity. Oh, and a llama.
The precious Crystal Chalice is now available for purchase in select countries, including the U.S., U.K., Belgium, Brazil, China, Canada and 24 more international markets.
To celebrate the launch of our brand new Spiced Apple variant Kopparberg is giving away a truly unique prize! A piece of authentic wood from the Kopparberg forest is transformed into a unique piece of personalised art. Head over to www.facebook.com/KopparbergUK to find out more
<iframe src="//player.vimeo.com/video/80409218" width="1600" height="784" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p> ParrotDog - Nice 'New Human' (2013)<br /> <br /> http://www.parrotdog.co.nz<br /> http://www.facebook.com/parrotdog<br /> http://www.twitter.com/parrotdogbeer<br /> <br /> Client: ParrotDog, New Zealand<br /> Production Company: Curious Film<br /> Director: Samuel Kristofski<br /> Writer: Stephen Engstrom<br /> Director of Photography: Kieran Fowler<br /> Art Director: Fynn Thomas<br /> Sound: Jonny Higgins<br /> Grade: Blockhead<br /> <br /> http://www.kristofski.com<br /> http://www.curiousfilm.com<br /> http://www.jonnyhiggins.com<br /> http://www.blockhead.co.nz<br /> <br /> All rights reserved.</p>
Client: ParrotDog Brewing Ltd
Writer: Stephen Engstrom
Art Director: Fynn Thomas
Production Company: Curious Film
Director: Sam Kristofski
Director of Photography: Kieran Fowler
Editor: Sam Kristofski
Sound: Jonny Higgins
Online & Grade: Nigel Mortimer
Post Production: Curious Film
The 30-second spot documents the anthropological discovery of a recently developed hominid. Naked and hiding in the bushes searching for berries, the new anthropoid is introduced to a new beer.
It's a play on the word "nice" used in absurd social contexts that Kristofski says gives way to the commercial's simple, yet randomly amusing observational tone. It aims to reflect the laconic characteristics of the brand and the founders behind it.
A Skateboard Opera - Stay True. Leave An Impression.
Ballantine's presents Kilian Martin's Carmen
Scotch whisky brand Ballantine’s has unveiled a new online film featuring freestyle skater Kilian Martin reinterpreting Bizet’s classic Spanish-set opera ‘Carmen’.
“Kilian is not only hugely talented and amazing to watch when he’s on his board, but his is a truly inspirational story that really demonstrates what it is to Stay True,” explained Peter Moore, global brand director for Ballantine’s.
“He’s full of conviction and belief in his own ability, but at the same time he’s humble and isn’t doing what he does out of any sense of vanity. Whilst we’re not all going to ever be able to skate like Kilian, what he has achieved by staying true to himself and to his own unique style is truly inspirational.”
Martin remarked: “I’m a strong believer that you should stay true to yourself and where you’ve come from, so combining all of my life’s passions into this film and paying tribute to Carmen, has been so rewarding.”
The film sees Martin arriving at a grand theatre where, during rehearsals, his story unfolds. The dramatic finale sees Martin take to the stage performing ‘Toreador Song’ from Bizet’s Carmen fusing all of his experiences in life that he has stayed true to with the goal of inspiring the audience to ‘Stay True’ themselves.
Of the campaign, Dave Roberts, deputy managing director of M&C Saatchi Sport & Entertainment, said: “Kilian is the very embodiment of what Ballantine’s mean by Stay True. With this inspiring production, we’ve managed to celebrate a genuinely unique talent in a wholly unique and unexpected way.”
Work Club creative director, Joe Corcoran, added: “There are thousands of great skateboarding films uploaded to the web every day; none of them are like Kilian's. We hope it will inspire others to always stay true to themselves.”
The film has launched exclusively with global trend site HypeBeast, and will be promoted throughout key markets.
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