I see a lot of people working on social media, yet omitting some simple but important stuff.
Cool selfies is not the only thing you should consider.
Here are a few things you should go over:
5. Fill Up Your Profile Description
In most social networks you get a precious few words to explain what it is you do and who you are. Write something there, don’t leave it empty! Basically, we are all obligated to write we are Forever Business Owners on all our accounts, so that’s one certain thing. Then you can add some of your interests, and a call-to-action for people to check out your site.
[box type=”note” size=”large”]Call To Action: Marketing term for the little, “Call Now” or “Click Here!” text you see on ad copy. Use it, it works.[/box]
4. Add A Big Eye-Grabbing Cover
Facebook and Twitter have those big profile covers. Fill them up with something, be it an Aloe Vera pic, some text or a Forever picture of some kind. But don’t leave it empty! The way social sites are set up now, those cover pics show up in lots of places (Twitter follow lists, Facebook page search etc). They are a great opportunity for someone to check out your profile and see what it is you do. I prefer huge, prominent text since these cover pics end up tiny on the search results. But you can do whatever you like.
As always, you can go to canva.com and whip up some easy covers in no time!
Watch the picture sequence below for simple instructions:
By the way, you may have noticed that Facebook just changed the page layout! I’m not sure if it is for everyone, or just for some test accounts (they roll out slowly sometimes), but it’s no big deal. As soon as the change is settled, Canva will update with the new dimensions and I’ll be able to make a new cover pic in no time.
3. Have The Same Look Across All Your Accounts
Some social media platforms differ, but there should be a general branding. If you are going to choose a color theme of red and white for example, do so on all accounts.
2. Have The Same Username If Possible
Try to snatch your unique username (you have found a unique one, haven’t you?) across all social media. Even the ones you don’t use, just go and make an account in them. The funny thing is, that sometimes I regram someone on Instagram and because they have the same name on Twitter they reply over there! Anyway, get your name everywhere that is possible.
1. Use As Much Visual Media As Possible
Gifs, Memes, Pictures, Video, make stuff for your Forever Business, share them everywhere. Text is fine, but visual is king. Also, people will be more likely to read a caption if they see an engaging picture first. Once again canva can help you a bit with that, try to use it this way.
I hope these quick and basic tips have helped you build your social presence.
5 Essential Things That Need To Go Into Your Forever Social Profiles I see a lot of people working on social media, yet omitting some simple but important stuff.
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