Student Critique- Vijay Ranchhod
Unity is a central aspect Vijay wants to convey to his audience, this is successfully achieved in Vijay's storyboard through two people from different backgrounds being united. These individuals are brought together with the means of the more fortunate assisting the less fortunate; this is a basic but very effective way of reaching out to the wider audience as it is well communicated. This unity exampled in Vijay’s storyboard should also encourage the unity and empowerment of his audience.
Vijay’s use of a handshake, is a universal symbol of unity; this is a beneficial symbol to use as through other Caritas promotions it could be a reoccurring symbol as it can easily be manipulated and redesigned. In Vijay’s case the use of a handshake portrays a very strong and moving message that is likely to capture his audience.
Though Vijay’s message is a clear and an easy message to understand, which should benefit the attraction he gathers from his target audience I feel in order for Vijay's work to stand out and be remembered Vijay should not lose his own flare and style in the stop motion; as said in the Tao Te Ching “your limitations can be your strengths”; if Vijay works his limitations of this project well he could create something remarkable. Brilliant idea.
http://vijayranchhod.tumblr.com/