JVL
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styofa doing anything
Aqua Utopia｜海の底で記憶を紡ぐ
AnasAbdin
izzy's playlists!
h
almost home
let's talk about Bridgerton tea, my ask is open
❣ Chile in a Photography ❣
Andulka
PR's Tumblrdome
ojovivo
dirt enthusiast
titsay
Today's Document
i don't do bad sauce passes
YOU ARE THE REASON
if i look back, i am lost
RMH
seen from Singapore
seen from Netherlands
seen from Netherlands
seen from Russia
seen from Türkiye
seen from United States
seen from United States
seen from Malaysia
seen from Netherlands
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@appstoreoptimization
“State of the iOS app store search in the US - Keyword: "weather" - 1. Search Ad with a scam weather app - 2. Apple's weather app 3. Non related Siri content ad by Apple 4. Apple's Map app 5. Apples's File app 5. Another scam looking weather app 6. first real weather app...”
State of the iOS app store...
App Stores will allow users to put apps on a wish list for later download.
my prediction for ASO in 2018 | More predictions of other industry experts here
ASO Top Ranking Factors | Google Play & Apple App Store
I participated in a survey conducted by thetool.io about the major factors impacting the ranking of an app within the appstores for Android and iOS.
As the results show, ASO on Google Play Store and Apple App Store can be a huge contributor to a high ranking, when focussing on: App Name / Title, Localized product page, User Ratings, Subtitle / Short Description, and User reviews.
“What a bug in Apple App Store: first screenshot not displayed in search results when app preview is available. #iOS11 #ASO https://t.co/eW4aAhWCFl”
App developer InstaFit did some great A/B testing of its appstore meta data for the Mexican market. The results are
Adopting the right conversational tone (using “tú” instead of “usted”).
Using the right wording, for example by making sure the highlight titles emphasized the app’s key benefits and differentiators, using imperative verbs to make user communication dynamic, and ensuring the call to action is clear and punchy: “What are you waiting for? Your training starts today”.
Keeping things simple, using short sentences and very few paragraphs.
Highlighting the key benefits and calls to action in the description of the app, with rich text formatting.
More great case studies of app publisher can be found on the Google Play dev blog.
Are sport sponsorships the new UA trend for mobile apps & games? http://www.evertonfc.com/news/2017/09/16/everton-sign-sleeve-deal-with-games-giant-rovio-entertainment http://www.nordeus.com/news/top-eleven-becomes-the-sleeve-sponsor-of-premier-league-club-stoke-city.htm https://www.brentfordfc.com/news/2017/june/leovegas-announcement/ https://www.canaries.co.uk/News/2015/august/seriously-ground-breaking-deal-for-canaries/
One icon - full pleasure. @lazeeva an appstore for adult entertainment apps.
10% of all rejected iOS apps had inaccurate meta data. The Top10 reasons for getting rejected by Apple´s review teams: LINK
8 New Google Play Badges to optimize your app´s localization setup | LINK
App Store Review Management 101. Always have a counter-tactic in place when competitors start hitting your app with negative reviews: http://blog.appfigures.com/cnn-for-ios-gets-hit-with-fake-reviews-pushing-fox-up-the-ranks/
How to create an App Preview video for Apple App Store?
An app preview demonstrates the features, functionality, and user interface of a game or app in a short video that users watch on the App Store. Each preview is up to 30 seconds long.
With the release of iOS11 a developer can feature up to three app previews on the app product page. Read about all meta data on the app product page for Apple Appstore here).
If you want to record, edit and format a video for your game / app - Apple has some great documentation available for developers: https://developer.apple.com/support/app-previews/
[UPDATE] Google Play Developer Policy Center
Google just released an updated version of its policy regarding App Promotion, Meta Data and Ratings, Reviews & Installs
26% of all Google Play apps do not have any rating. Huge difference to Apple App Store where 86% do not have any rating.
Every day ø 4.760 apps are published on Google Play.
On Apple App Store: ø3.264.
All social & digital ad image specs, sizes & dimensions in one place. A free tool packed with ad examples & free psd files.
As important good ASO is for converting users when they are in the appstores, getting them to actually visit the appstores is equally important in user acquisition for mobile apps.
It all starts with great ad creatives and the team at adJelly came up with a slick guide for all important ad sizes. LINK
I will ping them in order to have the appstore assets included in their list. Stay tuned...
Examples of being featured in Café Bazaar, the biggest appstore / app platform in Iran.