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Bandai Namco Entertainment

Bandai Namco Entertainment Inc. or commonly referred as BNEI is a publisher and a video game development company located in Japan. In addition, the company also releases music, videos and many other different entertainment products which are related to its IP (intellectual properties). This company is another subsidiary which is entirely owned by Bandai Namco Holdings. BNEI mainly focus on the sales of video games and other related products. Other subsidiaries of Bandai Namco Holdings specialize in making these kinds of products.

BNIE is some kind of a result of the merger that took place back in 2006 between 2 video game operations, Bandai and Namco. At first it was named Namco Bandai Games. However, in January 2014, the company was renamed as Bandai Namco Games. The final change in the name happened in April 2015, when it was officially changed from Bandai Namco Games to Bandai Namco Entertainment.

The Early Days

Back in 2005, Bandai and Namco officially announced that they were intending to combine their operations. The merger officially took place in September 29, 2005. After the merger, both companies for the first six months, stayed under the name Namco Bandai Holdings. One year later, the video game section of Bandai was combined with Namco which resulted into Namco Bandai Games. NBG in 2010 entered the Guinness World Records for being the company that published the most TV commercials for one single product. The product was a Nintendo DS game named Solatorobo: Red the Hunter. As a matter of fact, they managed to produce 100 versions of the ad as the game contains 100 chapters. Few years later, in 2013, they established 2 new game studios.

In December 2014, they officially announced in a press release that the name will be changed to Bandai Namco Entertainment. The official change of the name took place on April 1, 2015. According to a report, as of April 2018, Bandai Namco Entertainment has 710 employees.

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38 Studios

Originally started as Green Monster Games then renamed to 38 Studios. It was an entertainment and IP creator company. 38 Studios was founded by Curt Schilling who was a Major League Baseball pitcher back in 2006. The company got the name after his jersey number. The company was based in Massachusetts and then they moved it to Rhode Island. The move was some kind part of securing a $75 million loan guarantee from that state’s EDC (Economic Development Corporation). Back in 2012, 38 Studios released their one and only game, Kingdoms of Amalur: Reckoning. The game is a single-player RP video game developed for different platforms. According to a report, they sold around 330,000 copies in the first month after they released the game. Moreover, the sold copies number eventually grew to 1.2 million in the first 3 months. However, the company shut down a few months later.

The Start

It all started on a family holiday gathering back in 2005. Curt approached his wife’s uncle Bill with the idea to open a company that would be into the video game industry. One year after, he announced his plans to 6 of his friends with serious thoughts about opening his own gaming company and asked if anyone else wants to be a part of that. Curt gathered his friends, his uncle and authors Todd McFarlane and R. A. Salvatore to join his venture.

Later sometime he officially announced opening the Green Monster Games or also known as GMG in a press release in September 2006. One year later, Green Monster Games was renamed to 38 Studios because they want to give a more clear reflection of what the company is trying to achieve. Few years later, in 2012, they’ve released their only title, Kingdoms of Amalur: Reckoning. That game has showed big success and around 1.2 million copies of the game were sold during the first 3 months. However, that game didn’t stop the company going to bankruptcy.

The founder, Curt Schilling, announced official defunct in 2012 because they had a loan that were unable to repay.

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Taito

Taito is a video game creator and publisher of mobile phones and arcade hardware. In addition, Taito is an operator of arcades. The company is owned by Square Enix Holdings. Even though Taito is a subsidiary to Square Enix Holdings, the parent company has kept the branding of Taito distinct from Square Enix. The company is best known for creating arcade games like Bubble Bobble, Arkanoid and Space Invaders. The business with the arcade games showed success to the firm around the globe.

Moreover, Taito also buy from abroad and distributes American coin-operated machines in Japan. That’s where Taito has its own arcades which are known as Game Taito Stations or simply Taito Stations. Taito’s headquarters are in Shibuya, Tokyo. Taito shares the facility with its parent company, Square Enix Holdings. In the early days of the company, they operated divisions in Brazil, Italy, China, United Kingdom, South Korea and North America.

The beginnings

Taito was founded back in 1953 by Michael Kogan under the name Taito Trading Co. The company started out with buying and issuing vending machines. It’s known that Taito was the first firm to sell vodka in Japan. Sometime later, they started renting jukeboxes and after sometime started to create its own. In the early 1960s, Taito started creating electro-mechanical arcade games. They renamed their name from Taito Trading Company to Taito Corporation in 1972. Just one year later they introduced their first video arcade game. A designer at Taito in 1978 developed Space Invaders that turned out to be the company’s most popular game. In addition, Space Invaders turned out to be one of the most memorable games in arcade history. It’s considered to be responsible for the start of the golden age of arcade video games. Years later in 2000, Taito merged with a well-known corporation Kyocera Multimedia Corporation and entered the marked of mobile phones for the first time in their history. 5 years later, it was announced that Square Enix would buy Taito shares which were worth $409 million. That was the day when Taito Corporation became a subsdiary of Square Enix.

According to a report back in March 2018, they have 645 employees and revenue of $2.3 billion in 2017.