From personal photography to social imaging
Personal photography begins with the introduction of the Kodak hand camera in 1888, making the practice of photography accessible to the mass market (Vivienne & Burgess, 2013). As opposed to paying a professional photographer a fortune for a still set up family photo.
Fast forward to the future, every single daily activity and family life can now be photographed digitally as a throwaway image. Taking the photo with the location or landscape in mind is far more critical knowing that you will be sharing the picture online. What’s even more concerning are the many privacy concerns around social media images, once you have uploaded the photo online the ownership of the image is no longer yours.
Social media platforms like Instagram rely on photos to operate. This sort of service has been compared to as a personal exhibition, you are curating the images being loaded to your presentation with friends and family in mind, but in fact, the exhibition is available to everyone.
Van Dijck (2008: 59) said:
“While the internet allows for quick and easy sharing of private snapshots, that same tool also renders them vulnerable to unauthorized distribution. Ironically, the picture taken by the roommate as a token of instant and ephemeral communication may have an extended life on the internet, turning up in unexpected contexts many years from now ... the increased manipulability of photographic images may suit the individual’s need for continuous self-remodelling, but that same flexibility may also lessen our grip on our images’ future repurposing and reframing, forcing us to acknowledge the way pictorial memory might be changed by ease of distribution.”
Visual social media is essential in our modern day understanding of ourselves and others. We live in a digital world that enables us to polish our own image to perfection, selectively posting opinions that are considered and edited, images that fit our preferred ideals and stories that meet the persona we wish to project.
Social media sites such as Facebook and Instagram have become the relevant platforms to afford different forms of networked visuality engagement, create our modern digital communities and polish our digital persona.
Reference List
Van Dijck J (2008) Digital photography: Communication, identity, memory. Visual Communication7(1): 57–76.
Vivienne, S & Burgess, J 2013, ‘The Remediation of the Personal Photograph’, Journal of Material Culture, vol. 18, no. 3, pp. 279-98.






