Ok like. Imagine life without ads. You wake up, check your messages across a variety of apps, no ads. You get up and put on the tv while you prep your breakfast, no ads. Maybe you drive somewhere and switch on the radio, no ads. Maybe you drive a long distance, yet somehow, not a single billboard on your path. You pick up a newspaper or magazine to pass the time, no advertisements only articles. You turn on your game console, the home screen is just about your games, no ads to buy more. You open a streaming app, you don't pay extra for no ads, there's just no ads ever.
Think about how much of your time is spent looking at ads. "Download ublock" yeah I know, I have. But that doesn't change that the world is covered with endless advertising. Imagine never seeing that again. How much better our lives would be.
Christoph Steinbrenner/Rainer Dempf, "Delete!" (06.2005, Vienna)
Images description. A series of city streets seen from different angles. On every surface where an ad might appear, there is instead a blank sign with only the color yellow. The signs are in shop windows, covering hanging restaurant signs, hanging as banners over the street, and more. The same shade of yellow is used for all the signs. Pedestrians and cars are passing through the streets, some looking at the yellow, others going about their day. End description.














