LinkedIn IPO - Features I would pay for on LinkedIn
A friend recently asked me if I paid for LinkedIn (I don't as of this writing) and what features I would pay for. Well, since LinkedIn just sent me a free, one month trial for one of its paid account types, I decided to sign up and see what I got.
(If you have a LinkedIn account, you should be able to see a comparison of the features for some account types here: http://www.linkedin.com/subscriptionv2?displayProducts=&commpare_acct=&family=general)
Here are some of the Paid features that I got under the "Job Seeker" level that came free with the 1-month trial. I don't think they reflect the innovation that could happen in this space.
1) Badges - Weak attempt at best. While this applies to folks who are currently unemployed, most people I know who already have a job and are looking to switch do NOT want to advertise it. Badges should be a free feature AND should be off by default.
2) OpenLink - Really? Make it free.
3) InMail - OK, but again should have some minimum number free.
4) Number of profiles that show up when you search - Again, really?
5) Premium Search Filters - This is a feature that I couldn't believe wasn't free. Shouldn't LinkedIn make it EASIER to find more people and jobs and get "linked in"? I would have thought that making this free would increase the number of people connecting to each other, make discovery easier, and make the platform more sticky.
6) Profile Organizer - Again, a feature I would expect to have for free.
Private, password protected, permanent link - I think it is pretty much self-explanatory, but just between friends... I would like to see a feature where I could upload a resume, have LinkedIn create a private, password protected short URL (perhaps under lnkd.in) that I could use to share with folks I was sending my resume to. Under that URL, I would automatically see who had checked out that particular version of the resume and be able to reset the URL (obviously with a nicely thought out message showing up if someone used the old URL - i.e. something like "Whoops, looks like X has had to change the password for this resume. Please contact X again if you need to get access to their resume"),
Private Connections - I would pay for the ability to split my connections into groups and have one or more group be private (i.e. visible only to me). One could see this as a freemium feature where connection groups could be completely free, a list of up to X (say 5) people could be private for free, but anything more than that would require a paid account. This would be useful to hide, among other things, recruiters you are talking to while at your current job.
Working on the back of 2., I would like the ability to always mark my own profile as private and have it NOT appear in connection lists of certain folks I am connected with. One can argue that you can always remove your connection with these folks, but I'd personally rather have this feature that I could control without having to "unfriend" someone.
Out of this list, even (1) by itself would be worth about 10 to 15 bucks/month to me.
That being said, pl note that the thoughts above are not based on any market research except my own experiences using LinkedIn.
What features would you pay for?