Digital Marketing Practitioner

Digital Marketer who helps brands and companies grow their business via Paid ads, Lead Generation, Marketing Automation, And Funnel Building.

[bhargav371]

To Digitalmarketers, Something important to keep in your mind while collecting lead

It’s great to have lots of information about your customers

But the quickest way to lose a potential lead is to ask for a million pieces of info up front

So just ask for email and name at max.

Don‘t ask for too many questions.

[bhargav371]

Slow and steady wins the race 😇

[bhargav371]

People who are into lead generation needs to understand this 💡

If the lead magnets are the seeds and leads are the fruits, the traffic source is the water ;)

[bhargav371]

[bhargav371]

Anything more???

[bhargav371]

[bhargav371]

Why I do this with E-Mails?😀

This is done by most of the digital marketers in the world.

Now what is that?

Hehe😅

It's Split testing. It's a gold mine which everyone is not using properly.

Split testing is a feature which is present in most of the email marketing services.

To the people who don't know what split testing is!

Let me explain how it works.

When you click on the split test option in your email marketing software then you will be able to enter two headlines and then broadcast the email.

When you send the broadcast each headline will be sent to 15% of the subscribers then the winning variant will be sent to the remaining 70% of the subscribers.

Amazing Right?

Recently I just tried this out as a part of my assignment.

Check this image . You will get a better idea of how it looks.

Here in this I had written two headlines:

One is I am here to hold your back😇 Don't Worry

The other is Flood your restaurant with customers😱.

As you can see I sent it to 26 people. So 15% is approximately 4 so Convertkit sent each headline to 4 recipients.

And obviously the first one has an open rate of 50% so the broadcast to the remaining 70% of people is sent with the first headline.

Split testing helps us by sending the headline which people are interested in and this in return increases the open rate and click rate.

So Always keep split testing your email headlines.

Let me know how many of you split test your emails while sending in the comments section!!

[bhargav371]

No content ideas to create a lot of content on social media platforms!🤔

Do you need some ideas??? 💡

Wait let me answer this😇

Creating content on different platforms daily is still one of the most difficult things to do by an individual nowadays.🤷‍♂️

If you want to create content, you need to have content ideas in your hand to share.

Keeping building a personal brand as a goal. 🎯

I would like to share something with you guys.Which will help you out.

If you are a follower of Gary Vaynerchuk then you might know the solution for this.

Anyways here is the solution or answer for your question.

“DOCUMENT DON'T CREATE”

Document yourself daily, tell people what you have learnt today. Share your ideas with people daily.

This is how you can have an ample amount of ideas in your hand daily.

But here comes another doubt.

How to document on all social media platforms?

The answer for this will be contextual content marketing.⚡

You might have heard this term from Pratiksinh Chudasama a number of times.

I don't even know what it exactly means previously.

But Today I found the answer for this in the Pratik's newsletter ✉️

"Contextual Content marketing is writing your same content differently according to your target audience and the platform you are posting on". 🔥

Example: Suppose you wrote a post or an article on LinkedIn.

Now take the same post and write it according to your audience on Twitter by shorting down the length. As twitter has a limit of 280 characters.

Here the content is the same but you are just changing it according to your audience and the platform you are posting on.

You can change the layout. You can change images. You can have different starting lines and so on…

So start contextualising the content and do contextual content marketing.

By documenting you don't need to waste your time on content ideas.

And with the help of contextual content marketing you can share that information easily to different social media handles.

I hope you got it clear now😇.

And I hope this helps you :)

If there are any mutuals of Garyvee and Digital Pratik🙌.

Please let me know in the comment section👇😉

[bhargav371]

One simple thing to keep in your mind! 😇

Whenever you invest money in anything, invest only as much as you can afford to lose if things don't work out.

Be it stocks, content team, business, advertisements, etc

[bhargav371]

IN AMAZON'S LOGO THE YELLOW LINE SYMBOLISES A SMILE,

BUT IT IS ALSO AN ARROW POINTING FROM 'A' TO 'Z' SHOWING THAT THE COMPANY SELLS EVERY PRODUCT YOU CAN IMAGINE.

But the logo has been changed recently. But this is the meaning behind the previous logo😇

[bhargav371]

THE HYUNDAI LOGO LOOKS LIKE AN ITALICIZED H LETTER AND PEOPLE THINK IT AS H FOR HYUNDAI.

BUT ACTUALLY THERE IS A SECRET MEANING HIDDEN INSIDE THE LOGO.

IT REPRESENTS TWO PEOPLE SHAKING HANDS. ONE IS THE COMPANY REPRESENTATIVE AND THE OTHER ONE THE CUSTOMER.

[bhargav371]

I came across a name called Freemium Business model. 💥

➡What it actually means? 🤔

Ans: Freemium business model is something which a company provides free limited access to the content or service they provide and requires you to pay some amount to access the full content.

➡Can you give me some example so that I can understand? ⚠

Ans: Yes, I can. If you had observed byjus , It provides content access to the students but only in a limited way for free users.

Once you had opted to premium plan then you will get access to the entire content they provide.So now Byjus is using freemium model.

There are many companies like dropbox , googledrive, zapier, mailchimp etc.

I hope you understood it now😅

➡Is Spotify also a freemium model? 🤔

Ans: Yes, It also uses freemium model. we get access to all the songs but with some limitations. You can see the below image and understand this.

Companies using Freemium business model always remind you of the premium services often. So that you tend to purchase their premium service.

And Spotify i succeded a lot in converting free to premium.

Approximately 46% of people who are listening on Spotify now are using premium.

Comment down some more companies using freemium business modell

Another Cherry on this ice cream 😅

➡Are free trail and freemium model same?

Ans: No they are not same. Free trial is limited to Only that particular span of time provided by the companies like 14 days, 30 days etc. But freemium is you get access to their services with limitations independent of time😇.

[bhargav371]

[bhargav371]

Steps To Build a Successful Personal Brand:

To build a personal brand there is one thing called a Mass trust blueprint. Follow this and it will definitely show you great results in building your personal brand.

These are the following steps you need to follow to build your personal brand.

LEARN:

Before you start anything, first you need to learn that anything. Learn that particular skill perfectly through concepts, facts, and procedures.

Most of the people without learning the skill, come out into the market with half knowledge and try to grow with that half knowledge.

It doesn’t work. First, you learn everything perfectly, Understand the concepts, remember the facts and practice the procedures.

*“Half knowledge is worse than ignorance”*

WORK:

Once you learn the concept now apply that concept by implementing. Doing this will make you learn a lot of things in which you are good at and not good at.

So that you can still learn and then implement For working in the public because you can get a lot of suggestions from people and improve that.

Start any freelancing work or do any internship. These will help you in correcting the ones in which you had made mistake.

BLOG:

Start writing your experiences or the ones you learned in the form of blogs. Which will help you in building your personal brand as well as people start benefiting from it.

Once you start writing, you will start understanding a lot about it. It is one of the most important things which will help you a lot in getting good ideas and improve your thinking power.

CONSULT:

Once you have a personal brand, experience, knowledge you can start one on one consultations.

Doing this will not only benefit the consulting person but also will help you know a lot of knowledge about how people are thinking and what are the doubts they are having.

You can get a lot of content ideas for your blog as well. Answer the question which they have using full experience and knowledge you had gained in the past days.

It also helps you make your personal brand much stronger.

MENTOR:

Mentoring is like you share your knowledge and experience with a group of people.

Where you can guide them in reaching their goals. You can help a lot of people who are dreaming of becoming like you.

Once you become a mentor you can scale your understanding to a whole new level which can help you as well as the students you are mentoring.

Always try to give the best of the knowledge you had gained and experienced.

STARTUP:

Once you start mentoring you will get to know many things with which most of the people are facing problems with and you can solve those problems by creating a service or product.

This is how a successful personal brand can be built

Most of the startups fail because they create a product that is similar to the ones which are already existed and try to compete with it and not knowing, Is that going to be the perfect fit for the people to solve their problem or not and poor execution.

It’s not the way you need to start with. The startup is something you need to choose a product or service which will solve the problem of the customer.

Once it starts solving the problem of the customer it will start selling itself. Start providing value to your customers with the startup which you had started.

[bhargav371]

Use this to 10x your leads and sales😱

Integrated Digital Marketing:

The most important thing in digital marketing or as a digital marketer is to drive your customer to the content which you had created or to the landing page.

On the landing page, you can use a lead magnet to collect the email address which can help you with email marketing.

So for driving traffic to your landing page we use different ways to do that like SEO, Paid advertising, Social media platforms, and cold email marketing.

So the ultimate goal is to drive him to the content or landing page using these different ways.

Some of the people try out only social media to drive traffic and do not get any results and few of them try only cold mailing and sit and wait for the results to come and few of them try to only advertise and get results.

It doesn’t happen this way. If all the integrated digital marketing is used properly then only you can expect the desired results.

It doesn’t mean you will not get the results maybe you will but the perfect and best way is to use integrated digital marketing for getting the best results.

We know that the car cannot run with a single wheel or double wheel. We need all four wheels to move the car. In the same way, we cannot get results using just SEO or Ads, or Social media marketing.

we need to use complete integrated digital marketing to drive traffic and get results. This is the main strategy that I myself use and most of the experts use to grow their brand or company.

I would also request you to follow this in a proper way and build your brand and get results.

[bhargav371]

Best Funnel you can follow to grow your business online?

CATT MARKETING FUNNEL

There is a formula to calculate the wealth using the CATT funnel. Firstly for calculating wealth you need to find out your profitable and interesting niche.

Choose a niche that you are passionate about and also check its demand in the market so that in the future you don’t get downgraded.

Always remember your success and wealth depends on your niche because it is where you are going to work. Once you had chosen your niche.

Then we can calculate wealth by using this formula

Wealth =n^CATT

Here n is the niche which you had selected

C=Content

Content is the king, To write good content you need to read more and write more. Content is the one that will make you stand out from the crowd.

The way you write content highly shows the impact on your product or service.

Through writing good content you can become a good blogger and author too. Always try to create content that attracts people from your niche.

A=Attention

Driving attention is nothing but driving traffic, You can drive traffic for free once you have good SEO in your blog.

Good SEO makes you get free organic traffic from google.

Next, you can drive traffic through social media platforms. This is one of the most common ways most people drive traffic.

We see most of the companies are building their online presence to start getting attention from the people and build trust.

The next way you can get attention is through paid ads which are now being used by a lot of people to reach the targeted audience and draw their attention.

T=Trust

Building trust is most important in today’s world. Because there are lakhs of people coming out with different products and to stand out of them you need to build trust.

Don’t just do it for money, Do it because you care for the people. You can build trust by targeting the audience through marketing automation.

T=Transaction

This is the final step of the funnel to convert your leads to customers with natural sales methods.

Remember this and it really works. If you start using it in your business.

[bhargav371]

⭐ Best Digital marketers are the best best marketers

⭐ Best marketers are the best sales men

⭐ Best sales men are the best communicators

⭐ Best communicators are the ones who are naturally good with building relationships with the people.