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@blogjbarnes-blog
Higher interest rates have many negative repercussions that could spell real trouble for both the domestic economy and the global economy. The Federal Reserve will most likely raise rate before the end of the year. To find out how this will affect your portfolio please visit www.financecommunity.weebly.com or like us on Facebook at www.facebook.com/ratehikerisk
How Do Interest Rates Affect Your Wallet?
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Chapter 10 BBG Reflection 11.19.15
Well, I must say that this chapter really did give me some new ideas on what genres to use for this project… although it is a little late for that kind of thinking!
I like that this chapter mentions that the multi-genre project allows someone to break away from the usual forms of composition such as the research paper. This is something I have thought about since the beginning of the semester when I first laid eyes on our syllabus and what Project Three entailed. I’m not sure I am quite as excited anymore… terrified may be the more proper term for the emotion I am currently feeling…Â
although Molly definitely showed me in class today that I am overthinking this project.
Anyways, back to the reading. I hadn’t really thought of making my pieces work together, although I am not sure why; clearly, it makes sense to do so. Thankfully, my pieces don’t clash and actually work together quite nicely.
I found out that I am mostly focusing on the rhetorical appeal of pathos when reading this chapter. Although, one of my pieces could be seen as utilizing logos as well as egos. But I definitely made sure to mix up my modes and media to keep my audience entertained. A video, podcast, and short informal writing are about as diverse as you can get.
Now, I am not sure if this is Brandi’s way of telling us to write a two-page introduction for our project, but I definitely read that in this chapter. I see how this is helpful but for someone still trying to get the pieces done a two-page introduction is daunting.
I also never thought about titling my project; I guess it had slipped my mind. There is so much that goes into picking a title that is memorable and that sparks the interest of the viewer. It will take a good bit of thought before I come to choose a title I am fond of.
Finally, the “design” part of the project is certainly how to package it. I plan on packaging my project on a webpage. Although it isn’t tangible, it will be able to reach a large audience and the design of the webpage itself will do the project justice. Here’s a teaser:
Good luck lovelies!Â
Your right this chapter gave me tons of great ideas, but only a few of them were actually useful for this late in the game.Â
Assembling a Multigenre Project
A multigenre project is a collection of three or more genre competitions built around a single topic…. hmmm this sounds a bit like project 3…
When thinking about the different possibilities of a multigenre project, you must consider the rhetorical situation. For example, if the audience you are trying to reach is a bunch of politicians, it may not be the best idea to use a tumblr blog as a genre. The book says we should think of each genre as a chapter that contributes to a whole. If your genre seems a little random to your topic, it may not be the best for you.Â
The steps to assembling a multigenre project should be:
1. Introduce your project and provide context (I think for our purposes, this will be the 1,000 word explanation of our project)
2. Sequence your genre pieces- i think this step will come in handy when making our presentation for the class, we will want to pick the order in a way that makes sense and builds to the general idea of our project.
3. Title your project- i think this is an important step a lot of people neglect
4. Create an Author’s or Artist’s Statement- explain why you made certain choices and why you conveyed your message in the way you did.
5. Package your project creatively- if you want people to care, you better make it interesting
The beginning of your post lays it out great. This is a great chapter for the project we are doing
Chapter 10 Reflection
I really enjoyed reading this chapter because it made my project three go smoother by giving a lot of useful information about how to create a multigenre project and additionally defining a multi-genre project and what is the purpose of mixing different genres. The way the book explains the purpose of these types of projects is very eye-opening to me because before reading this chapter I just saw it as just another boring project; however, a multi-genre project is an “opportunity to experiment” and hone your skills that you have learned throughout the entire class by changing the rhetorical setting of a piece and adapting your decisions to the new rhetorical situation. Additionally, the book lays out some great guidelines to start with and a step by step process that each multigenre project should go through during this production phase of the piece. Things like having a cohesive purpose that is embedded in each work and reaching your target audience by using the correct rhetorical appeals is vital information give to me by this chapter to benefit my final project. Lastly, this chapter gives alot of great examples of multigenre projects for me to ponder and brainstorm for my own piece, and I was able to glean some useful information from their project to enhance my own purpose. Overall, this was a very informative chapter packed full of useful information that I will definitely utilize on this upcoming project.
Reflections for 11/17 Class
I found these readings to be helpful for project three, especially because one of my genres is a fact sheet. Yesterday when I was in Strozier, I spent so long trying to figure out what fonts to use, how to format my document, how big to make my boxes, etc… I thought the first reading helped me find the answers to all of these questions. All of the picture and diagram examples made me realize how important it is to actually put thought into the layout of your genre.Â
For example, no one wants to read a document that is all words and no indents and a teeny tiny font. I learned the importance of indentations and spacing before reading this because I am a culprit of making my paragraphs really long. It can be intimidating looking at a documents that has no breaks… sometimes, us readers just need a break you know?Â
DBLTB (Don’t be like this book.)
I liked reading the difference between the serif and the sans serif fonts. it definitely made me reconsider the fonts I am using for my genres.
Make sure to make everything pretty! I know this sounds cliche but the reading stresses the importance of making documents appealing to the eye. Everything is a competition my friends!
Just like SFH Images and Photos says, a picture is a thousand words. Photos can help us at just a glance know aspects of our subjects that would require a lot of explaining if words were used. Adobe Photoshop, iPhoto, and Picture Man can all be used for editing photos. Copyright also comes into play with editing images, it is important to ethically change a picture. Images should be no larger than it absolutely needs to be for the reader to read and understand it. We can crop images, place images to wrap texts, color images, and modify images all to fit the needs of our genre. The biggest thing I learned from this reading is to select a color scheme that will best fit your writing situation.
I must say, it was very difficult for me to read Analyzing Visual Rhetoric on my computer which is really ironic because all of the readings are about making things easy for the audience.. LOL
When you pick a genre, think about the intended audience, genre, mode, medium, and accesibility… if your reader can’t find it… whats the point! Make sure your piece is organized in a way that will be easy to follow. Always have organization so your reader will believe your ethos.Â
On another note… WE ARE SO CLOSE TO CHRISTMAS WOW GUYS GET PUMPED. I DON’T CARE IF IT’S NOVEMBER
I agree with everything you said in your post, but especially the last part.
Readings for 11/17
In “Lay Out Pages,” I learned the difference between indented and block paragraphs. Indented paragraphs need no extra spacing, but block paragraphs need the space in between each paragraph to distinguish them. I learned I should put important information in a column that spans the body of the page, and the article talked about how white space helps avoid clutter. A page can’t be full of details or else the reader will get overwhelmed. Fonts are also a fun way to spice things up on a page, but choosing a font is actually important in order to efficiently communicate the purpose of the page.
      “Images and Photos” talks about how some pages need pictures in order to communicate the intended message and purpose correctly. Illustrations can carry a lot of information in an easy format. While people have the ability to edit pictures, the article warns that one should do so ethically. Editing should not compromise the original content of a photo. Also, I learned that when placing images on a page the text should flow around the pictures. Photos can be in different colors as well, which can either enhance or hinder the purpose and message.
      “Analyzing Visual Rhetoric” gave a list of questions and things to think about when trying to create a page. It asks the reader to think about if the intended purpose and audience is clear. It also reminds the reader to question whether the layout is effective and appropriate. It asks if images are the right side and if they really contribute to the page. These articles all helped give me a basis to go off of when creating genres for project 3.
I agree all three articles give us a great basis to work of off and go back to while working on this project.Â
Assignment Three Readings 11/17
The first reading was specifically on document layout and how to best layout whatever you are making. This reading was especially helpful to me because it showed me how to make boring text more readable with colorful boxes of text and different less boring font to gain more attention from the reader. This information is very pertinent to my project three because I will be using them to create my informational brochure about federal interest rates. The reading is all about arranging paragraphs and formatting them to make them more and more readable to get the best possible outcome of the piece you are working on. Advise like grouping related topics and balancing related material will enhance the flow of my brochure. This reading was a very thorough look at how to maximize your document by having the perfect layout, and this information will be vital for my success on this project.
The next reading focuses solely on images and how the reader will view the images in the project. This topic so relevant to project three because images and graphs are a key portion of any multi-genre project because they display exactly what you want to say without having to say them. While putting the images into the piece itself one can do many things to enhance the image quality and effectiveness by: cropping, color enhancing, utilizing special effects, and making sure it is the exact right size the space it is to be put in. Â Additionally, once the photo is in the piece you have to use a readable color scheme so the caption or information is easily readable, and some examples of this given by the book are: dark blue on beige, white on blue-green, black and gold, and countless other combinations are possible. This reading will be very help when making my brochure and advertisement because it is pertinent that I not only have images but in addition to that they are formatted correctly.
Lastly, the last reading is titled “Analyzing Visual Rhetoric” and it is about dissecting a visual piece and how the author of a piece has to make key rhetorical decisions such as choosing the right audience, purpose, image format, and readability that best fits the genre you are creating. This information is especially pertinent to project three because as the author of my own visual genre piece I will have to my piece through the same rigorous tests to make sure it is up to par on every aspect. This reading will be a great checklist to go through during and after the creation of my project three to make sure each genre is focusing on the same purpose and utilizing most of the same rhetorical devices to reach a common ground that fits together cohesively. This reading goes deeper into the rhetoric rather than the format that the other two readings went through so after these three readings I feel like I have obtained diversified information about the process, format, and rhetoric of the various visual genres.
Viral Marketing Journals
Wiki - Viral Marketing
This text was a very boring and dry wikipedia website on viral marketing. The wikipedia page defines viral marketing as a marketing technique that uses pre-existing social networking services to try to increase the awareness of a product or event. Viral Marketing can be by word of mouth, Through the internet, or even through mobile devices. The basics of viral marketing is that it is a way to promote certain things very strategically and effectively. Viral target marketing is based on three important principles: Social profile gathering, Proximity market analysis and Real-time keyword density analysis. When a company applies theses three principles to an advertising model, the company can find a match for targeted customers and can therefore market their product as cost efficiently as possible. With the growth of the use of social media the viral marketing in the world also grew enormously. Other than that I do not think I learned a lot from this article because it was annoying to read and it was not very clear and informative about what I was trying to learn about. I have never gotten a lot of good information from wikipedia, it is to dry and boring for me to get any useful information out of reading it.
Viral Marketing 101
This article was a lot more appealing to read than the wikipedia article because it was more clean cut and easy to follow than the wikipedia article. The main point of this article is that picking the right seeding for your creation to make sure that it spreads correctly and effectively. Even if your creation is the best creation in the world it will not do well with the correct viral marketing. When creating a campaign the biggest question to ask is “why would people want to spread this?” This question is very important because if people wouldn’t want to spread the word of your creation then your creation will not be successful. In order for a creation to be successful it needs some of the qualities like:
 1. Delivering humor
2. Giving someone an ego boost
3. Being incredibly useful (or resourceful)
4. Causing controversy
5. Playing on a meme
6. Being dramatic
7. Being provocative
8. Evoking a smile
9. Sparking emotional engagement of some sort.Â
Have one or more of these qualities in your creation make it more probable that people will spread and enjoy your creation which is what we all want when promoting something we have created.
15 of the Best Viral Marketing Campaigns
This website was very interesting and fun to read and watch. The websites gives real life examples of campaigns that went viral and how that they did. It defines them as a marketing blitz that creates a pitch that is cool enough for the consumers to spread it around on their own. Sometime campaign can be meant to go viral or sometimes they just end up going viral on their own. One of the examples that they give is the Old Spice Guy Commercials. Which was a very random campaign that went viral due to how funny the commercials were. I remember first seeing these commercials and I died laughing. The first thing I did after I saw the commercials was I google it and looked for more and watch more of them. Which is exactly what the viral marketers want people like me to do and I bought it hook, line and sinker. Another Example that they had was the campaign Will It Blend on Youtube. This campaign was started by a blender company showing off their high powered blenders blending expensive electronics. These videos went viral because it was a brand new idea and it was different than anything else on youtube at the time.
7 Tricks to Viral Marketing
This article is a very interesting list of tricks to help be successful at viral marketing. the list includes:
1. Make people feel something. In order for a creation to be successful it has to create some sort of emotion out of the viewer. Viral Marketing is one hundred percent about emotions.
2. Do something unexpected. In order to set your product apart from the rest of the products out there you have to do something that is catchy, new and different. That way people will remember your product and spread the word about it to other people they know.
3. Do not try to make ads (that suck). In order to be successful do not focus so much on the product, but rather focus more of the story.
4. Make sequels. When you have your audience hooked and wanting more, then give them what they want. Don’t settle with one accomplishment, You need to make more and provide the viewer with what he/she wants to see.
5. Allow sharing, downloading and embedding. Make your content very easy to spread and download and save.
6. Connect with comments. Make sure you connect with the people that follow and share your product through comments.
7. Never restrict access. Let people see what your trying to promote!
Viral Marketing, Meet Social Media
In this article they talk about how viral marketing has changed throughout the years. It started from being strictly by word of mouth but now in the modern days it has become all about online social media. Social media has now become the easiest and best way for viral marketers to reach the audience they want to reach. I can’t believe how hard it would have been to spread the word about something strictly by word of mouth. It honestly must have been nearly impossible to do and with crappy results. nowadays marketers can easily spread products or brands all throughout the internet with very low hassles and with great results. The article states that, “Like Pac-Man and Mrs. Pac-Man, social media and viral marketing have fallen in love and become one.” This statement really says it all, it is impossible to go on a popular internet website and not see an advertisement for some product or company. Social media has transformed into a vital tool for viral marketing and they use it to their advantage. This will be the new way for viral marketing and it will be this way for a while since social media is going anywhere very soon.
Great in depth both, i really like how you covered all the major details in each article.Â
Blog: Viral Marketing
1)Â Â Â Wikipedia Article on Viral Marketing
This was the typical Wikipedia text, kind of boring. It said viral marketing is a marketing technique that uses pre-existing social networking serves to increase brand awareness or achieve other marketing objectives through self-replicating viral processes. Wow, that’s a mouthful. So the main point to get from that is, something spreads like a virus. Ads are paid by sponsor companies and are launched either on their own platform or on other social media websites. Viral marketing can take form as video clips, interactive flash games, advergames, ebooks, brandable software, text messages or web pages. The goal is to create viral messages that appeal to individuals with high social network potential. Messengers can be market mavens, social hubs and salespeople. It is important that the message that is being sent is memorable and sufficiently interesting. There are three principles that apply when using viral marketing, social profile gathering, proximity market analysis, real-time key word density analysis. . I didn’t really understand what viral marketing is after reading this text but after I went through the other texts, everything started making more sense to me.
2)Â Â Â Viral Marketing 101-Seeding your Company
Viral marketing is like seeding, you put your creation into the right mediums so that it gets picked up and distributed around the social web. There are certain things a campaign should do to be successful at viral marketing: 1) deliver humor, 2) give someone an ego boost, 3) be incredible useful, 4) cause controversy, 5) play on a meme, 6) be dramatic, 7) be provocative, 8) evoke a smile and 9) spark an emotional engagement of some sort. The goal is to appeal to the audience so they share it. When a viral campaign gets started, it usually uses already exciting communities as a leverage. You can say that viral marketing almost always follows a specific set of rules and if you have does down, the marketing will most likely be successful.
For me, this text was way more interesting and I started to understand what viral marketing is and how it is done.
3)Â Â Â 15 of the Viral Marketing Campaigns
This website was interesting because there were real examples of things that have gone viral. There are explanations provided on why these specific things went viral. A certain thing goes viral, when essentially a pitch or it is created which is cool and interesting enough that consumers will spread it on their own. Sometimes viral marketing is created and meant to go viral, other times it just happens on its own. I thought it was really interesting to see what kind of things have gone viral and why. Some things, I would have guessed that they would go viral. For example the Kobe Bryant jumps, Google mail and the Obama care were all things that I personally might have shared if it popped up on my Facebook wall or on my twitter. Other examples seemed weird to me and I was somewhat surprised that is went viral. For example “Will it blend?”, they a iPhone was put in a mixer to see if it would blend. I honestly don’t know why someone would share that, I probably wouldn’t but I guess it could be pretty funny to some people.
4)Â Â Â 7 Tricks to Viral Marketing
 I thought this website/text was cool, because it gave you step-by-step instructions how to create a viral marketing campaign. . The main goal is to spend nothing and let fans do the work.
I mentioned earlier that one text said that viral marketing follows a specific set of rules and I am guessing these are the rules.
1)Â Â Â Make people feel something. You have to create very strong emotions because viral marketing is 100% about emotions.
2)Â Â Â Do something unexpected. People notice it when you do something different.
3)   Do not try to make ads (that suck). It’s all about a good story and just add your product into the mix, but the product isn’t the most important thing.
4)Â Â Â Make sequels. Make extra movies similar in concept, make behind the scenes look, make bloopers, make a blog about the process and make extra materials. You never should let people standing with nothing.
5)Â Â Â Allow sharing, downloading and embedding. This is basically what viral marketing is all about.
6)Â Â Â Connect with comments. You have to accept all opinions because controversy is a major way of starting a viral marketing campaign.
7)Â Â Â Never restrict access. This kind of goes hand and hand with number 5). It is all about the campaign getting life on its own so it needs to be free.
5)Â Â Â Viral Marketing , Meet Social Media
Marketing through social media seems to be the big new form of viral marketing. Makes sense to me. I see all kinds of ads and videos on my twitter and facebook. I usually watch them but only share some. Usually I share the ones that convey a good message or are just hilarious to me.
The producers of “Mystery Science Theater” started the whole viral marketing thing in the 1990s. I have never heard of them but I guess they realized right away that their form of marketing was really successful. BMW also was one of the first companies to use viral marketing. They made a series of short films which people could watch if they signed up to their website. BMW had 2 million registrations to their website and over 4 years there were over 100 million views.
The author of this text compares viral marketing and social media to Pac-man and Mrs. Pac-man Ă they have fallen in love and become one. I thought that was a really sweet comparison.
Wow, you make my post inferior because you went so in depth. Great job!
Viral Marketing Reflection
Each reading about viral marketing shared some common characteristics that each campaign shares that really sheds light on how each one is effective. A successful viral marketing campaign makes the reader feel something, whether is is laughter or outrage the only way the campaign goes viral is if the intended reader feels something enough to tell their friends about it and keep the chain going. Therefore, another key aspect of a successful viral marketing campaign is using several different mediums to relay the message to the target audience. Some examples of this is getting an advocate with a lot of followers on social media to talk about the campaign, while at the same time run the campaign all over twitter, tumblr, and hope it keeps spreading on each of these sites. Additionally, I found the last link the most helpful for my project because it gave me some common questions to answer while working on this project, and I will use this to look more in depth on what audience I am targeting and how effective it will be to reach them. Overall, these readings were very insightful pieces of information on a topic that is both interesting and fitting towards this project; moreover, these readings will in turn make my own campaign distribution better.
Chapter 9 BBG Reflection
Yah, this is really early.
The entire beginning of this chapter was quite predictable. I mean, I think we all know how to revise our work at this point. I know for my Project one and two I revised almost too much; using my own observations, the advice of a peer reviewer, the reading and writing center (more than once for just one paper), and yet another peer reviewer.Â
^ image of me revising my work into actual insanity.
Gwen Ganow’s example was a good one, but it did not take long for me to get the point. By the way, my drafts look quite similar to her chopped up piece so now I don’t feel as bad about my writing process.
I think the most important part of this chapter – the part of the chapter I’m sure Ms. Bradley wanted us to really pay attention to – was the section on remixing your work into different genres. Can anyone say “Project two”? The checklist at the end of the chapter was really helpful; it is similar to what Ms. Bradley told us in class. We have to consider our purpose, audience, rhetorical appeals, modes, media, style, design, and even sources when re-mediating our work (psst, the “sources” part is Short Assignment 2… don’t forget to do it!).
Yah, I know. I felt like her when I saw Short Assignment 2 was due Tuesday.
I enjoyed your creativity, it makes this process so much more interesting
Chapter 9
First of all I would like to put out the statement that this Gif is my sub-conscious whenever I am not working on Project 3 or anything related to ENC2135.
This chapter was basically written for project 3!!! I wish we read it earlier because it helped clarify the whole remixing of the genre thing. I didn’t think you could use a powerpoint as a new genre so that blew my mind a little bit.
Also, I love how this book always picks interesting examples for us to read. I enjoyed reading the author’s statement about the movie review of X-Men. That is one of my favorite movies so I found it cool to read about it a little more.Â
I agree with what the book says about peer-review. I look forward to workshops in class and conferenes because my peers or my professors always see something that I don’t see. I think it is important for writers to realize that they don’t have to take every piece of feedback they get and fix it. We have to remember that it is all opinions and we need to think about why they may have given that feedback.
I know revising a pain but it is important like the book says because our first draft is really just to get our thoughts onto a piece of paper. I liked the analogy of a painter creating a piece of art. Nothing is done in the first try, it takes weeks to mold and sculpt the project in a true work of art!
I too enjoyed the interesting examples throughout this chapter and the book. Also, I agree that this chapter was tailor made for utilizing for project three.
Chapter 9 Reflection
One great thing about this chapter was that it was surprisingly short in a concise non-repetitive manner that is completely out of character for this book. However even though it was short, it was full of useful information about project three and the revising and remixing of multi-genre projects. The first portion of this chapter gave some great guidelines about the importance of peer reviewing and how it is pivotal to get another set of eyes on a work because “it is impossible to stay objective when you have worked on something for so long”. It gave good advice that further backed up what we all have learned through peer reviewing and conferences over the course of this semester. Additionally, what I found the most helpful was the ideas on the remixing of genres because it gave great examples such as remixing a written work into a presentation, which is what I will be doing for project three. I found this section of the chapter very insightful and fitting for the project at hand. Therefore, this chapter was full of great information that I will now use to remix and revise my project three to the best of my ability.
Understanding Media Industries and Media Studios
1) Understanding Media Industries:
I think this chapter was really interesting. I enjoyed the introduction, talking about “underpants genomes” and it for sure caught my attention. The media industry was compared to other types of industries in this chapter. People’s wants are more unpredictable in the media industry compared to other industries, and goods provided only last in the consumers memory ( they do not have a hands on good, such as a piece of furnature). Along with most people, I have never thought about this industry too much and had no idea how media is organized into and how it operates as an industry. The information provided in this chapter helps me appreciate how and why certain media texts are created. It seems crazy to me that alone in the USA top media companies bring in more than $300 billion net profit in a year!
The nonutilitarian feature of media implies that media does not fulfill any essential human needs but it may be central to proper functioning of a democratic society. I find this fact really interesting and it makes sense, since media circulates ideas, attitudes and information to the society. Circulating these things aren’t the only reasons for why media texts are created though, the main reason for companies is to make a profit.
2) Â Understanding Media Studies
Janet Wasko explains that there are four stages that constitute the structural organization of a film production in her book “How Hollywood Works”.
First stage is production and has four phases. The first one of these is the “gaining green light”, this phase is invisible to the public. The second one is the “pre-production” where requirements of the film are addressed such as locations, costumes, set, crew and rehearsals. The third one is the “principle photography”, which is the most visible phase to the public and shooting takes place. The fourth one is “post-production” which takes place during the entire process of making a film. It involves editing, sound, music and other forms of image treatment.
The second stage of producing a film is distribution. This stage is the key to a film being made and reaching an audience and needs a distributor on board for funding.
The third stage is exhibition and retail. Main contexts are movie theatres, television DVDs and internet.
The fourth stage is Promotion and protection of the industry, which in my opinion is self-explanatory.
This chapter also names and explains key area and jobs. They are primary creative personnel, technical craft workers, creative managers, owner & executives and cultural intermediaries.
You are so right. Before reading the first reading I never stopped to think about the media industry and how it is organized or developed.Â
Understanding Media Industries
Now, I may not like South Park, but I enjoyed the bits about their underwear business as a way to introduce media. The passage also starts by saying that people don’t know that media is an industry, and I completely disagree with that. I think almost everyone knows that advertising is big business, for example anyone who has seen or heard about mad men know advertising was and still is a big business! Anyway, on to the reading.Â
The book says consumer media operates just like any other operations, like furniture or food companies. They circulate ideas and messages. I think that without media, those furniture and food companies would be out of business.
The book tells us to look at and examine the media industry using a frame. The first level of this frame is to look at the companies mandate, which is the company’s goal. The second is the condition and the third is looking at the daily practices of the industry. These all influence each other as well as the industry as a whole.
Most industries have a commercial mandate, meaning they operate for money. The book gave technology and regulations as examples of conditions.And for practices, that means the people working at all different levels in this industry.Â
 It’s interesting to see what goes in to making these ads, TV shows and movies everyday.
I also enjoyed the introduction and saw it as an effective way to relate to the media industry.Â
