RMH
almost home
todays bird
tannertan36
PR's Tumblrdome
NASA
shark vs the universe
roma★
#extradirty
Stranger Things
pixel skylines
Cosimo Galluzzi
"I'm Dorothy Gale from Kansas"
izzy's playlists!
祝日 / Permanent Vacation
sheepfilms
Monterey Bay Aquarium
YOU ARE THE REASON
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Alisa U Zemlji Chuda
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@brandingsoccer
#arsenalnyc
Funny and easy way to make a little hype around Arsenal's upcoming US tour. Arsenal, with their Arsenal Player, youtube page, and twitter have proven themselves to be extremely competent in the digital realm. Last year they expanded their brand in Asia, this year they're focused on the up and coming USA. Digital content reaches everyone but nothing creates loyalty like getting to see games first hand.
See you at the game!
http://www.adweek.com/adfreak/did-beats-dre-just-out-nike-nike-incredible-world-cup-ad-158147
Over the past several months Beats has been positioning itself as the headphones worn by players who strive to be at the top of their game. They kill the noise so you can focus on your game. With the impending World Cup, they understood that it's time to take it to the next level!
Arsenal want to crack the American market next summer in an attempt to bolster the club's spending power.
As a follow up on a previous post, Samsung has now introduced the Galaxy 11. We'll see how the campaign fares....Football will save the planet from aliens!! I like how the campaign continues building up to the World Cup
This invests a lot of money and a lot of sponsorship deals. Leading up to the World Cup, saying Football Will Save the Planet may not be a bad plan -- but I still haven't quite gotten the urge to buy a Samsung Galaxy...
Paris Saint-Germain CEO Jean-Claude Blanc has stated the club's ambition to establish themselves in the top 10 of brands in world sport and rival the likes of Real Madrid, Barcelona and Manchester United.
Brilliant! First ever. "It's what's inside that counts."
Intel partners with Barca to sponsor the inside of their jerseys.
Passion, dream, effort, humility, respect...Intel Inside
Some more details here
New Nike Tiempo's: Tiempo Legend V
Looks like creatively engineering a sleek boot from pencil to robotics
Nike also put together a little tribute/store dedicated to the original 1994 Tiempo. Check it out here.
From several months back - The winner of the first Puma Challenge.
Lots of fun social, interaction with the brand and all star players.
From several months back - the first Puma Challenge. Fun interactive marketing.
Man City has a great digital presence with CityTV
In Episode 2 of Whatever It Takes by Nike Football Nike continues to build the on the positivity surrounding their football brand.
Episode 1 of Whatever It Takes from Nike Football
A great series that portrays the brand on and off the pitch. This follows and builds off their Chance campaign
How GoPro and MLS build up to the MLS Cup Final
The Adidas Brazuca spot
The Adidas Brazuca ball to be used for the World Cup
"Wayne Rooney surprises Rory McIlroy at the first tee by bringing out the new Nike Ordem Football. Inspired by golf ball design, the Nike Ordem ball has unrivaled flight control through aerodynamic grooves. Flight perfected."
To see the Puma FC Challenges in action - and how they pick a winner - check out Marco Reus selecting the celebration he will do in a game!
Great interactive/participatory social marketing
www.pumafootballclub.com