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Andulka
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2025 on Tumblr: Trends That Defined the Year
Xuebing Du
noise dept.
Cosmic Funnies

@theartofmadeline

shark vs the universe
trying on a metaphor

pixel skylines

ellievsbear
AnasAbdin

roma★
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@brbkrillingmyself
anyone ever: from the get-go
me, nodding sagely: from the gecko…
it wasn't "some reason", it was 2D animators being unionized and 3D not being unionized. and the simple truth that capitalism kills art.
I remember when 2D faded out, the reason studios kept giving was "it's because 2D is a lot more expensive to produce". I was a child back then so I didn't think too much about it, assuming it was about the process itself, but as I grew up and learned more about art as an artist, and gained friends who were professional 3D artists themselves, I started to question it. Because 3D is very different from 2D, but it's definitely not easier or faster to make. Also, both European and Asian studios kept producing 2D animated movies
The answer was unions. The answer wasn't "this kind of art is cheaper because it's easier to make", it was "this kind of art is cheaper because these artists can't force us to pay them correctly"
????? Wait lads this feels weird to me
I am part of the animation guild and I have never heard this before. Generally speaking, STUDIOS are unionized, not individual job positions. It’s possible that early CG jobs were not classified as union positions, but it’s weird that I would not have heard anything about this in my 10+ years as a union member
It’s my understanding that 2D died because a string of 3D films massively outperformed them for a myriad of reasons, and it is the nature of Hollywood to simplify those reasons down to “2D=bad”
(Oops meant to reblog this on main)
I’m open to being wrong, but I’d need to see some receipts!
Hey fellas, Animation (2D and 3D) has been unionized since the 1930s and is still unionized today.
You can read a little bit about the first attempts to unionize (mostly efforts headed by women!) on the TAG official website.
3D Animation was easily integrated into the production process because all you have to do is learn some new software. The same workers who did 2D transitioned to 3D and were treated no different before nor after the change.
Comparing the US Industry to European studios is, unfortunately, an unfair comparison to make because the US is in Late Stage Capitalism. European studios have things like "Stronger Workers Rights," "Government Funding for the Arts" (anybody watch Bluey?), and in some places, "Universal Healthcare." They have the resources to give their workers the things they need to work on more labor intensive products without having to pay for it themselves. (Note: this is a gross oversimplification.)
So it isn't a union thing. What is it?
To my best estimation:
3D ANIMATION IN THE UNITED STATES IS CHEAPER TO PRODUCE AND EASIER TO COORDINATE.
Think about it: before 3D, you had Celebrity Animators like Milt Kahl, Glenn Keane, Ollie Johnson (and the rest of the Nine Old Men), James Baxter, etc etc etc - and they were celebrities because of their draftsmanship and mastery of the craft. No one else could do what they do, and studios had to pay out the nose to secure them for their projects.
With 3D, you only have to "draw" the character once. Think about the Animation folks who do well on social media now and who you know for their own style: Character Designers, sometimes storyboard artists, right? How many actual feature film animators do you follow (and can I have a link)? When you think of someone "famous" in animation, who do you think of? Are they an animator, or a showrunner?
If it's for TV, it's easier to package and ship materials for a 3D project to outsource it to oversea studios, then hire state-side laborers to fix everything that looks weird to get it up to snuff when it comes back (this position is called "Retake Animator"). (Feature films are produced entirely within the United States, though.) This "dilutes" the recognition of certain workers' styles and influence on the final product. Additionally, these Animators weren't doing all the work on their own, they were heading ENTIRE TEAMS of Animators and overseeing the work they were doing. 3D means smaller teams, more efficient work pipelines, and additional tools and tricks that equate to less labor needed.
So when you put all of this together, you can pay your workers smaller salaries because the work force is larger and more competitive, and none of your workers have the pull of celebrity recognition, all while still abiding by union policies.
Unfortunately the answer isn't "studios are greedy and evil" (although this is still a factor)... the reasons are just slightly less provocative and kind of boring.
(PS Studios tend to sabotage their own films for a variety of reasons, ranging from "tax writeoff," to "New Executive Wants To Start Their Own Project And This One Is Sucking Up All The Resources," to "higher-ups genuinely don't think it will do well and are, in their minds, trying to mitigate the damage by not spending more money on marketing.")
TLDR: The answer isn't unions. The answer is "this kind of art is cheaper because it's easier to make," AND "this kind of art is cheaper because these artists can't force us to pay them correctly."
If you want something actionable to directly mitigate this,
READ THE CREDITS OF YOUR FAVORITE SHOW OR MOVIE AND FIND THE NAME OF AN ANIMATOR ON IT AND LOOK THEM UP AND TELL THEM WHAT A GOOD JOB THEY DID.
One of my favorite projects I ever did at work was a series of deep dives specifically into this era of animation, where I talked to a lot of directors/producers/screenwriters about why this era was so offbeat (TLDR: a lot of them just wanted to do something DIFFERENT from fantasy musicals!) and why it didn't connect with audiences the way the studios wanted (my theories skew on the side of audience tastes changing, because if you see what did succeed it was that edgy self-referential humor that Shrek pioneered that we would see define animation for, like, two decades after (that's another piece)).
ANYWAY not to hijack this post, but a lot of these pieces quotes directly from animators and it's a fascinating look into this strange time of cult classic animation!
The box-office duds you didn’t know were duds
HI I'M A BIG FAN OF YOUR WORK. To build on this, I--
OOPS! What is the critically acclaimed documentary "The Sweatbox" (that documents the making of The Emperor's New Groove) that DIsney bought out from its maker specifically so they could bury it so no one would ever see it doing here
Sweatbox Documentary ( Full Unedited Version)
*sees two women interacting for five seconds in a show*: c’mooooon lesbians *shaking dice in fist* mama needs a new pair of lesbians
wasnt jkr the guy who got assassinated by the president? why is he bad?
i. ive been thinking about how to reply to this for like ten minutes. i can’t even add anything. it’s already perfect .
ponderous guy whose pronouns are huh/hmm
cat can:
snuggle
biting you
eat food AND plastic
so scared of car sounds
locate Bug
Make sounds
it’s almost as if Tolkien knew what he was talking about
It’s almost as if Tolkien personally witnessed one of the bloodiest wars in human history and then used that to fuel his writing.
i wish i could teach fruit flies how to kill themselves
I was 3 months old