Untitled

[ph402fall2016-blog]

Social Media, Part two, Analysis activity #2, PH 402

@globalcommunicationproject

Analysis Activity #1

When comparing the web page for the city of San Francisco to the city of San Diego, there are some major differences. The city of San Diego seems to be more active with about 2.35 posts each week, while SF only posts about 1.5 posts per week. I do feel that SD is better at trying to keep relevance to what is going on around the city. This past week, they had two posts about veterans and veteran’s day and they had two posts about the elections, with a random post in between. San Francisco has only posted one thing in the past two weeks and it was an inspirational quote. They only got 25 likes on the post and no comments. The other post was posted in October and it was about the voting deadline with only 5 likes. The city of san Diego averages about 53 likes per post with one post from last week reaching 115 likes (Veteran’s day post).

City of San Diego

1. They should post more frequently in regards to things are that happening locally, since they only post about 2.35 times per week

2. They should target certain demographics for certain posts and try to be relatable to the audience that they are trying to reach.

3. They should also start using hashtags and start sharing posts from other pages that they think might be relatable to some of their target audience. Using hashtags will allow those who are looking for certain hashtags to be able to find your posts.

4. The city also needs to start responding to the comments that are being made on the page because if not, then it could deter the audience

5. They should publish posts between 4-8 pm, which are the times that most people will be getting out of work and will most likely be on their social media accounts.

City of San Francisco

1. The city of San Francisco needs to build a better following base and needs to assess the type of demographics that they are trying to target.

2. They already use hashtags, but they should use more hashtags that are hopefully more relevant to the target population that they are trying to reach.

3. Although they do use hashtags, they only post about 1.5 times per week, which is less than SD county. This will not allow them to build that social connection they are seeking.

4. They should also try to check in to more places that they host events at  so that those who do follow them see that this page is relatable and also promotes such events

5. They do a great job at responding to the comments on their posts, but they need to actually post more and respond more to their audience so that they can build that relationship that is needed.

[breathlessisa30-blog]

I really like your suggestion on hashtag for San Diego Facebook to engage with their audience. Also that they should post between peak hours where people are more navigating Facebook page. However, I believe that San Diego frequently post during the week unlike San Francisco that they take time to post in their page. I do believe that San Diego needs to post about local events to have more engagement with their audience. When it comes to San Francisco, I do agree with you that they need to cater to different demographics such as posting local and nationwide current news.

@globalcommunicationproject

[sdsuph402-blog]

Social Media, Analysis Activity 1, PH 402

San Diego County Facebook page: San Diego makes a great use of their facebook page by discussing current events in San Diego and in the US. However could attract more facebook traffic by engaging their audiences. One way to do that would to use more hashtags. Hashtags are a great way to isolate different topics and see what appeals more to the audiences. San Diego can also engage the community by asking for their comments and suggestions. By asking a simple “what do you think?,” opens the conversation to public. Or instead of asking a question, put a call to action! Tell the audience members what you want them to do (like, share, comment, etc). On another note, I noticed that the San Francisco Facebook page promotes a lot their events. San Diego should learn from that and celebrate their city. There always seem to be events going on. So by telling the county about events, that could generate traffic to their page. Likealyzer says that users love to click on pictures. So if this page would post pictures whether from San Diego County host events or just more pictures in general, then they are more likely to get likes, shares, and comments. What’s great about San Diego’s Facebook page, is their variety in articles that they post. The articles actually are interesting. Two of their recent top performing post include articles postings that generated a total of 300 likes, comments or shares!

San Francisco Facebook page: The San Fran facebook page seems to be more of a place to post about local events and recreational activities. Although thats a great way to engage the community, I don’t think the page has established their respect as a county owned facebook page. I think there need to be some sort of professionalism and to hold off on being too casual. This page could include more topical conversation pieces or current events both local and nationwide. For more engagement from users they could ask questions, or use calls to action. Also since they already post about local events they could make their page more social by telling the users to “tag” their friends. Also they page needs to be regularly maintenanced and used! San Fran only posts about one post a week. The should post more in general and add variety to their posts. Post more pictures and articles. They could also cater to different users in their facebook page. Not everyone in San Fran finds interest in local events, so post more about different things to cater to all San Fran users.

@globalcommunicationproject​

[breathlessisa30-blog]

Great comparison between San Diego and San Francisco. You pointed out a great thing that San Diego Facebook page post a lot on current events but they don’t have much activity by people. I agree with you because they are not engaging with your audience. Like you mention using hashtags or asking questions to engage with audience would be a great thing. Also you did a great suggestion on San Diego celebrating more the city because they don’t put events going on around the city like San Francisco. As for San Francisco you are right in posting current events local and nationwide so they can cater to different audiences from Facebook page.

@globalcommunicationproject

[munkeyneedsatreehouse-blog]

EE, Research Activity #4, PH 402

This is a back-door, peripheral approach to behavior change. They are not addressing the issue of teenage pregnancy itself but the cost. They are using the appeal of the audience, money, to try and deter the behavior of unsafe sex amongst the teenage audience. @globalcommunicationproject

This is also a back-door, peripheral approach to addressing teenage pregnancy. The source is using female empowerment to deter the issue of teenage pregnancy without addressing the issue itself. @globalcommunicationproject

[breathlessisa30-blog]

Great examples on back- door approach. they both address teenage pregnancy but indirectly. As you mention the ad that has the cost of having a baby as teenage parent is a great example of back-door peripheral route by indirectly telling viewers of unsafe sex teenage pregnancy. The female empowerment is also great example of unsafe sex teenage pregnancy back-door peripheral approach. Seen these two ads, people don’t have to think too much of the message. 

@globalcommunicationproject

[thegoldenkoda]

Entertainment-Education, Activity #2, PH402

I think entertainment contracts would be the best type of contract to use to get people to change their behaviors and live healthy lifestyles. Entertainment contracts are able to reach the audience in a more personal level. The goal of an entertainment contract is to “make it enjoyable.” If the audience enjoys watching the intended message of living a healthier lifestyle, i believe they will be more convinced in actually making that change. 

A recent time I experienced a “persuasion contract” was when I watched a YouTube video of a makeup guru’s September favorites. Throughout the video, the sender, LustreLux, was showing a few items such as: fall clothes, new foundations, sneakers, skin care products, and nail products. One of the items was an “L.A. girl gel nail polish.” She was convincing the audience to purchase the nail polish because it does not chip, it paints on well,  she mentioned that it was an affordable price, and told the viewers where they can buy the actual nail polish. 

A time I experienced a “entertainment contract” was when i saw a #FinishIT truth commercial on Nickelodeon. The commercial had entertaining music and videos of cute animals running around. I was emotionally open to that video because I have a dog of my own. The message being sent out to the receiver is that animals are twice as likely to get cancer if their owner smokes. I was definitely convinced to keep my dog away from anyone that smokes and convinced to never smoke at all. 

Overall, I believe i was convinced more by an “entertainment contract” because it reached me at a more personal level rather than “persuasion contract” that felt like a business negotiation.

@globalcommunicationproject

[breathlessisa30-blog]

I agree with entertainment contract being more effective in health care because as you mention it can make them change their life style or behavior. It is more engaging and will convince people to change. I personally would be more persuaded by engagement contract because of how personal it can be. But it all depends on the situation on whether the person persuading you to change is trying to make you change by making it more personal which would be “entertainment contract or selling you something to change behavior which would be “Persuasive contract”.  

@globalcommunicationproject

[breathlessisa30-blog]

Social Media, Analysis Activity # 1, PH 402

After analyzing and comparing both counties, it seems that they both need to work on their social media web page for more people to engage in their Facebook website. For the San Diego county webpage, they seem to be engaging more on posting but San Francisco is not as much. San Francisco seems to be putting ones every week a post on their Facebook compare to San Diego posting one per day. When it comes to people liking their page they both seem doing good. On the other hand, the growth of fans for San Diego is not that high and no information for San Francisco but I would thing they don’t have high present of new fans. For San Francisco, they have more likes than San Diego. San Francisco has a website to users can visit but San Diego does not. San Diego needs to have a website where followers can visit. San Francisco seem to have lengthier posts and hashtags than San Diego. Both need to improve on likes, comments and shares. They both need to also improve on the time they post because they might be posting when no one is viewing post.

They both need to work on their webpage. For San Diego, they should work on:

·         More interacting posts like it is suggested such as questions.

·         Increase their likes

·         Engage with followers

·         Make a website to visit.

·         Post on time when it will be view by followers

For San Francisco they should work on:

·         Post more such as daily.

·         Engage with followers

·         More post that can attract new and current followers

·         Post on time when it will be view by followers

·         Ask more question to followers

top 2 posts for San Diego:

Top to posts for San Francisco:

@globalcommunicationproject

[breathlessisa30-blog]

Entertainment-Education, Activity 5, PH402

Song 1 Bomb the world by Spearhead The massage of the son is that enemies can be stop but no matter what their will always be war and no peace. The song would be central route because it makes you think more about what is trying to convey with song. It may be since it is a political message and not a health change. The effectiveness of the message at the time of war can be effective and make people think of what the country is going through.

Song 2 Boom! By System of a Down The message is that money is being spend on unnecessary things like weapons, that money can be better spend like hunger. The song would be also central route because it makes people thing of the situation that is happening and why money is being trashed when it can help for better others. It may be since it is a political message and not a health change. The effectiveness of the message can be strong because it’s telling people that we need to make better decisions with how we can help others with the money that is spend unnecessarily like weapons for war.   @globalcommunicationproject

[breathlessisa30-blog]

Entertainment-Education, Activity 3, PH402

1. Sell: 1) This ad would sale because it is telling the consumer that they can try pills for free to lose weight. 2) The Ad is an Activate and Announce because they are trying consumers to purchase their product to lose all the weight 3) the channel would be on TV or web because people can see it while watching TV or online. It does match what it intends to persuade with their ad because they are trying to reach out to audience with a weight problem. https://prdomination.files.wordpress.com/2011/12/f.jpg

2. Inform: 1) This ad is inform because it is trying to inform people that nurse will not get others sick with flu because she got her vaccine. 2) This ad is trying to Activate and advice because it tells you to get the flu vaccine and telling you that even healthy people can get sick so take action 3) The channel would be magazines, online, or TV and it matches what it is intended to persuade because to an audience that go to medical offices and families to worry that they can spread to others by watching on TV. http://www.cdc.gov/flu/images/freeresources/print-large/healthcare-poster-large.jpg

3. Change behavior: 1) This ad would be a change behavior because it clearly shows what smoking can do to you. 2) It is trying to Advice the risk smoking can have if on people if they do so. 3) The channel can be online, magazine or billboard ad because people can see and be impacted by it. It matches the intended piece well because they are trying to impact the audience of the causes smoking can bring. http://d35brb9zkkbdsd.cloudfront.net/wp-content/uploads/2013/03/cdc-anti-smoking-4.jpg

4. Entertain: 1) This ad would be entertainment because they use an actor to show us that the brand is a healthy snack and uses remarks that tells people that she doesn’t like fake. 2) It is trying to announce because the brand is trying to make people buy product.  3) The channel would be TV or magazines because people can be persuaded this way. This matches the intent of piece because they can reach the audience that way to buy their product and if actors eat it why not you.   http://i.huffpost.com/gen/762812/images/o-KATY-PERRY-POPCHIPS-AD-facebook.jpg

@globalcommunicationproject

[breathlessisa30-blog]

Entertainment-Education, Activity 1, PH402

Example 1 https://www.youtube.com/watch?v=xrkPe-9rM1Q (Hilary Clinton on Between Two Ferns)  

For the You Tube video on interviewing Hillary Clinton, I would think this is pure entertainment for views to maybe persuade them into voting for her. She is making fun of all the things the news media have pertain of her. It seems they are Advocating for her to gain popularity among voters.

Example 2 http://www.npr.org/sections/health-shots/2016/09/30/496059009/cdc-tells-men-at-riskof-zika-to-put-off-babymaking-for-6-months (NPR CDC update on Zika).

I would think this website news by NPR about zika would be categorized under news because it’s just repeating what the CDC found. The Website just wants to get to more audience readers to be aware of the changes in regards to zika Vires. It’s just announcing what has been said already by CDC.

@globalcommunicationproject

[icecreampublichealth-blog]

Sources Research Activity # 4, PH402

Any type of Texting and Driving PSA videos always make me remember to not use my phone when I’m driving. This latest PSA video has young adults discuss their reasons why they text while driving (something which I am still guilty of doing from time to time). One of the young men had asked themselves why are they even checking their phone, but still continue to do the action anyways. It’s frustrating to watch, but I’m just like these young adults who look at their phones while driving due to: boredness or FOMO (fear of missing out). The source of credibility are peers around early 20s/college years, which makes this video very relatable and provokes fear because I could potentially harm a family if I don’t stop texting while driving. After taking so many public health classes that aims to reduce the use of cell phone usage for drivers, I’ve been leaving my phone either in my backpack or the back seat to avoid wanting to look at my notifications. 

When Supersize me came out my boyfriend and I had felt disgusted about eating fast foods. Although we typically make food at home or eat healthier options when we do dine out, I can’t help but think of this documentary or reference it when I’m out with friends or family who want to eat at Jack in the Box or McDonald’s. Not saying that there is anything wrong with these restaurants and understanding that moderation is key to a healthy balanced diet, but it just was not the same after watching this documentary. If I do happen to eat at a McDonald’s I would order something from the dollar menu (small fries, 4 piece chicken nuggets) rather than a full on McDonald’s meal and super large fries which contains high levels of trans fat that is not good for your body and increases LDL cholesterol levels.  I felt that the source of the narrator, Morgan Spurlock was credible in that he was just a regular joe eating McDonald’s for a month. I have friends who eat McDonald’s almost every day as well and to see this person documenting that eating habit for a month because of his choice for the documentary is realistic than hearing a personal trainer say those foods are bad for you.

@globalcommunicationproject

[breathlessisa30-blog]

I feel the same way with the video you put on cell phone use. Videos like this one  really impact my cell phone use while driving. I don't use my cell and as well put it on my back seat. All my calls can wait until I reach my destination. In regards to the Supersize me video, I remember seeing it and it also made me stop eating too much hamburgers. I can say that I have consume maybe 2 or 3 in the whole year and that's because my parents want to go. My 3 year old likes them so I make them at home and make them small and I know what I'm putting in to the ground meat. We avoid fast food too and cook much healthier at home.

@globalcommunicationproject 

[phcommunication402-blog]

Source, Research Activity #2,PH402

Research Activity #2

Find segments of both candidates’ speeches where they seek to establish a common identity with target audience voters.

Hilary Clinton established a common identity with American women voters.

“Too often, these are called women’s issues. Well, I am a proud lifelong fighter for women’s issues; because I firmly believe what’s good for women is good for America.

Hillary, September 5, 2015

            From the beginning of her campaign Hilary Clinton used women’s rights as her base for her campaign. She emphasized personal and work related issues she believes American women face. Clinton is prochoice in which she has campaigned women’s rights and ownership to her health care decisions. She supported both the Paycheck Fairness Act and the Lilly Ledbetter Fair Pay Act, which aids in achieving equal pay amongst sexes.

            Hilary Clinton common identity with American women is that she is a woman. She has gone through her 20’s, which is the stage that women start to learn the importance of reproductive health. She is also a mother who has gone through pregnancy. Clinton is also a very successful woman in the workforce who has recognized the wage gap. Clinton has direct relations and ties to these issues that American women face.

https://www.hillaryclinton.com/briefing/factsheets/2015/09/05/fighter-for-women-girls/

Here is a video clip of Senator Hilary Clinton defending Reproductive Rights and Family planning.

https://www.youtube.com/watch?v=UH9rC0MaBJc

Donald Trump established a common identity with American voters who are against ObamaCare.

“On healthcare, we are going to repeal and replace Obamacare,” Trump said in a Charlotte, North Carolina, campaign stop Thursday. “We are going to replace this disaster with reforms that give you choice and freedom and control in healthcare – at a much lower cost.”

Donald Trump, if elected president, says he will eliminate ObamaCare and will replace it with a cheaper plan. He refers to ObamaCare as a disaster. He gains common identity with American voters who too believe no would should be forced to pay for their health insurance.

https://www.donaldjtrump.com/positions/healthcare-reform

Here is a video of Donald Trump on ObamaCare:

https://www.youtube.com/watch?v=xiXGsKzKyLA

@globalcommunicationproject

[breathlessisa30-blog]

Great examples of how both candidates approach there target audience to gain support. As you explain, Hilary uses her personal experiences to identify herself with women. Also you also explained well how Trump uses Obama Care to appeal to does who are not happy with Obama Care. Both candidates are fighting for a big job position and they have to appeal to each specific audience.

[breathlessisa30-blog]

Sources, Part five,  Analysis Activity #1, PH 402

The credibility is at question because the message its self is bias. It is a beer company telling you not to drink beer, but I honestly feel that the beer company truly wants consumers not to drink and drive. The DUI ad-featuring actress Helen Mirren was not an appropriate choice of model to persuade the audience to not drink and drive. I feel that they should have put a person that has been affected by drinking and driving and the consequences it had on their life.

@globalcommunicationproject

[breathlessisa30-blog]

Sources, Part Six, Research Activity #5, PH 402

Clearly, this is a bad billboard message for health communication. This piece of source is inappropriate to apparent message because it is comparing people that are overweight with whales. The billboard is stating that if you go vegetarian you will lose waight. We clearly know that is not the case because we can be vegetarians and still be overweight. There is a process to losing waight, not just by being vegetarian. A better choice would be telling them to “be healthy, eat moderately, and walk for 30 minutes can help you be healthy” or something like that. The message has to be inoffensive which this billboard ad fail to do because it might have been offensive for some people.  

http://www.takepart.com/sites/default/files/styles/landscape_main_image/public/peta_2.jpg?itok=6cR0XVOs

@globalcommunicationproject

[breathlessisa30-blog]

Sources, Part four, Research Activity #4, PH 402

“The last Text” and “wait for it… this can change your life” videos on texting and driving where a health communication message that change a behavior I had. This two videos influence me in stop texting while I drive because I was guilty of it. Stories like these are creditable because they are stories of people who have been impact by this behavior of distraction driving. They have experienced it in their lives and they are hones with their information they give. This are stories of true and others can be impact by their stories.   “The Last Text” https://youtu.be/AZVc9XSH7pA “Wait for it….this can change your life”  https://youtu.be/E9swS1Vl6Ok

@globalcommunicationproject

[breathlessisa30-blog]

Sources, Part Two, Research Activity #2, PH 402

In this video Clinton warns Hispanic voters and all immigrants of what Trump want to do by deporting millions of them and that he should not get near the white house because of the consequences it can have if he is president. She stated that the USA is a country of immigrants and she is proud of it. It is clear that Clinton is using the negative comments of trump toward immigrants to gain their support and vote for her.

http://usat.ly/26YyzZN

In this speech Trump is addressing Nevada voters and saying that a vote for him is a vote for change and common sense. He also states that voting for him is a reflection of voters because like him voters too believe in themselves, in their future, and the country. His clearly stating that he wants to make people believe that you are a smart person like him if you vote for him.

http://u.msn.com/09/id-id/BBx361i?ocid=st

@globalcommunicationproject

[rlvregal-blog]

Messages, Research Activity #4, PH402

@globalcommunicationproject

[breathlessisa30-blog]

I agree also on both ads being McGuire's perspective because it is conveying the message without going in depth to explain what the message is about. The ad for drunk driving makes it clear that it is an act of violence if you drink and drive and the ad for portion consumption makes it clear that smaller portion is better. The Kotler's perspective is more hard to understand as you mention because it doesn’t really convey a clear message on what ad is about.

@globalcommunicationproject

[guruofpublichealth-blog]

Messages, Part Two, Research Actvity #2, PH402

Link: #1 

In this first picture with the cigarettes creating a picture of a lung is great because a smoker can visualize the amount of cigarettes one may smoke throughout a certain period to receive bad health effects. The fear in this picture isn’t a gruesome picture but maybe something realistic for the amount of cigarettes someone might have smoked for a month, 6 months, a year, and etc. But even though this is visually appealing and has fear in the message, the response effectiveness is only to a certain point. I feel that a person may respond saying, “That’s a lot of cigarettes and I may have smoked that much,” but at the same time I don’t see them making a change just from this one picture. It would have to take more than this picture for people to change their habit. 

Link #2: https://twitter.com/nyc_dot/status/314067899079872514

This campaign seems that it would be somewhat effective. It does give the fear of the risk of dying, however the response would have been more effective if they made the message saying that drivers would be responsible for risking people’s lives. But regardless, once you soak in the message it seems like such a big difference with such an easy change.  I don’t believe that it will grab everyone’s attention, but it will capture a few heads and i believe that they would positively respond to it. 

@globalcommunicationproject

[breathlessisa30-blog]

I would have to agree with you in the first picture about cigarettes not producing that fear message to stop smokers from smoking addiction. I believe this would be like an "oh” information, then continue with the habit. For the second message on drivers being responsible for others live, it would be more effective but as you mention it wouldn't grab everyone's attention. I believe since there was a picture of a child in the ad, more parents would be aware of this situation than other people.

@globalcommunicationproject

[breathlessisa30-blog]

Messages, Part Four, Research Activity #4, PH 402

The image below would be consider for Kotler's 5 P's on health communication marketing.  

Product: Drinking sugary beverages. Price: If you drink sugary beverages you can gain weight. Place: public areas, restaurants, stores Promotion: People who like to drink Sodas or sugary beverages. Position: comparing sugary beverages to drinking water.

http://socialmarketing.blogs.com/.a/6a00d8341c595f53ef0120a59b14e0970c-pi

The website below for women's health, I would consider to be McGuire perspective.

Announce: They can obtain services that can help them with any problem they might face. Advice: It gives women risk factors regarding to health behaviors that they can face and how to change them. Activate: It persuades women to take action such as helping a friend who is being abused. Advocate: It has Articles and ads that promote women's social views.

https://www.womenshealth.gov/

I believe that the McGuire perspective is much better for health communication because it gives a much clear message. The public can find more sources that can be helpful when it comes to heath behavior changes and risks. The McGuire perspective goes more in depth with the information given. On the other hand the Kotler is more for marketing and it doesn’t give more information as McGuire's perspective does.

@globalcommunicationproject