Marketing Management Reflection No.2
At the start of the semester, I really had no clue what marketing management would entail. I thought maybe it would be more down the kine of accounts and numbers etc, I dreaded it (numbers aren't really my friend). I soon found out how wrong and delighted I was. The reason being everything on the module are things I'm extremely interested in.
What I found extremely interesting about the module is the digital marketing, social media side and the importance of the mobile device in every day business. It is the new way forward and every business should be targeting the mobile device through social media ads and digital marketing.
I have always had a really big interest in social media and digital marketing. I think what spurred me was watching my older brother do it for the last 8/9 years. I done a 3 day private course a couple of years ago in digital marketing and loved every second of it.
Over the last 4 months since starting I have been reading, watching and listening to anything to do with social media. Gary Vaynerchuk (@gary) is my inspiration when listening and watching. He is incredible and has predicted some of the biggest changes in marketing (social/digital and traditional).
From everything we studied and companies we spoke about in lectures, I came to realise that all of the businesses doing well now are trading time, the ease of being able to do something on your mobile device and that's where my input came into our Basketball Ireland project
In our first or second week of lectures we had to put ourselves into groups, myself Rory, Stephen and Peter had previous worked in groups years 1 and knew we would work well together, so we stuck together and Oisin joined also. Soon into the semester Peter wasn't turning up for our meetings, nor responding to our messages. We soon gave up and guessed that he had dropped out.
As a group the remaining 4 of us worked extremely well together, we all turned up to meetings on times and never had an argument. We all had our own parts to the report paper we had to do for our first assignment. It was easy for us to decided what route we would go down in many ways due to the fact we had access to Basketball Ireland's Google Analytics account. We could see where people were viewing from, what platform and pretty much anything else.
I delved into Basketball Ireland's social media and nothing across all platforms the same stuff is pretty repetitive. They just posted news, fixtures etc. There was no engagement with the audience, there was no difference to what was being posted on different social media sites.
From all the reading, listening, and watching I've done, I've noticed what's meant to be on what platform i.e. not regurgitating the same stuff everywhere. Although getting the news out is important, different sites require different techniques. Eg, Facebook is Good for videos, pictures, and maybe a long blogpost. Not just a link to an article, which Basketball Ireland are doing. Instagram requires more engagement with your audience to grow, stories on Instagram, pictures, not videos. Maybe a part of a video, as Instagram only allows 60 second videos.
The report was a big load of work, but luckily we kept on top of the work week by week. In the end when we got it done it was a big relief as there were a tonne of assignments due around the same time. With the project, there had to be a recorded YouTube video along with it due a few weeks later. This was enjoyable and fun to make.
We set aside a day to record it in a class room in the college, we recorded it on my phone as I was the one to edit it and the camera on my phone is amazing :o (Huawei P10 - Highly recommended). Making the video was extremely funny because none of us had ever recorded in front of a camera before and just didn't know how to do it, although it was just like a normal presentation, we were still awkward.
I put myself forward to making the video as I like learning new skills, especially things like this. During the summer I had an abundance of time on my hands as I was out of work with a back injury, so I thought myself the basics of how to use iMovie. So when it came to making something a lot bigger, like this video. I wanted to do it.
This semester in college had been my favourite so far. It has been tough, but rewarding. I have learned more this passed 4 months, than ever before in school or even last year in college. I think it was down to enjoying the modules a hell of a lot more. My favourite would be toss up between Marketing Management and Digital Metrics.
There are a couple of things I would change for future college work. I would 1. Definitely organise the workload better, 2. I would engage more in lectures, I noticed when I did I learned and enjoyed the lecture more, 3. Probably the most important one, I will stop doubting myself. I'm awful at doubting myself when it comes to a question, even though 9/10 times I was right in the first place .
Overall I am really enjoying my time in the college and can't wait to see what semester 2 holds :)
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