The Relay Station

Conveying the power of comms strategies, with a focus on humanitarian campaigns, and interesting B2B and B2C.

[cartertinam]

Sonic brings instagrammable milkshakes to Coachella. What a brilliant way to connect with young target consumers or people who just love design..... #comms #advertising #coachelle #milkshakesaretight

[prepaidafrica]

Water.

[ifweweretostarthere-deactivated]

[karenhurley]

Just in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in the city, replacing them with climate change-related art … and what, at first glance, look like ordinary ads for brands like Total, Air France, Dow Chemicals, GDF Suez and Volkswagen. The difference is, these ads reveal unpleasant truths.

[cartertinam]

ThinkingPhones created this history of human communication. More driven by technology than ever before, we have catapulted through time and been altered by the very devices we use to speak, share and create.

[cartertinam]

Launched today, on Universal Children's Day, it takes expectant parents from around the world, interviews them about their worries for their unborn child's future, and then shows them a film about how forthcoming generations might be better off then we are now -- with emotional results.

The short film is just the starting point of the effort. The Project Sunlight website will be a hub for stories and tips about sustainable development, some of it centered around some of Unilever's products (such as Flora margerine and Lifebuoy soap) as well as its corporate work towards sustainability projects. It provides school meals through the World Food Programme; supports Save the Children to provide clean water; and UNICEF to improve hygiene.

[karenhurley]

Charleston Ballet posters by Gil Shuler Via

[roselyzerep]

Public. Relations.

[cartertinam]

"And the real refugee could just as easily be the clean-cut fellow on the left. You see, refugees are just like you and me. Except for one thing. Everything they once had has been left behind. Home, family, professions, all gone. They have nothing. And nothing is all they'll ever have unless we all extend a helping hand."

[cartertinam]

"Smart integrated marketing is the future, while social one hit wonders will become a thing of the past."

- David Armano

http://www.edelman.com/post/what-comes-after-social/

(via edelmanwellsaid)

[alexissaenz2]

[deemmzee]

Peace

[cartertinam]

A little psychedelic levity for the beginning of the week.

[cartertinam]

CARE USA, part of the CARE International federation, is to introduce this month a marketing campaign that brings back the CARE package to represent what the organization does. This time, however, the CARE package is being portrayed as less of a symbol of short-term charity and more of a means of long-term empowerment.

[cartertinam]

[cartertinam]

5 social media metrics that your business should be tracking

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

[cartertinam]

Copyright Conundrum | Social Advertising | Social Media Today

By using memes to advertise, you are potentially violating intellectual property protections.

[fastcompany]

New York’s bike share has been around for enough time to start evaluating its success. This infographic takes you through the numbers of the first 100 days: People love the blue bikes.

[cartertinam]

Brands would be wise to push to for more experiential events and learning activities from agencies.

When searching for the right blogger to sell products or services, agencies are confusing popularity with influence. Agencies are notorious for looking at shallow factors such as Twitter followers, LinkedIn connections, or Klout scores.