I watched a movie the other day that I would have loved as an angsty junkie teenager - which by happenstance is exactly when it came out. Now I don’t know if it's a change of taste or if the movie was objectively bad (as is often the case, the answer is probably a little bit both), but what I do know is that it was the product of its time… and oh, how much times have changed.
American Honey (based on a quick Wikipedia read) was largely filmed during 2015. Yes, the good times, before all of - this-and-that - happened. Let's think back to why a slice-of-life-too-long-americana-poverty-porn-coming-of-age movie would have won accolades like Best British Independent Film and Jury Prize at Cannes.
Personally, as I do for most societal ills, I blame the Kardashians, but specifically their role in the 2014-2016 era. Their distinct brand of decadence and plasticine athletics was influencing the cultural ethos, pathos and logos. It was the reign of King Kylie, lip kits and all. It was still bad to be broke and look like it - right at the precipice of golden goose sneakers and trying to look poor… the turning point.
Authenticity wasn’t something to be desired in this moment - there was social capital to be gained by looking like a member of the upper class (I mean there always is pressure to do that but stay with me). The world was bordering on 2000’s style McBling with full coverage foundation and the rise of the influencer.
Then, pooped out of an artist’s mind, comes this film. A film that is shaky, laboriously paced, and artistically striking, focusing on the true grit of the lower rungs of American social classes. It strikes a chord. It’s authentic - Lana Del Rey-real-americana, baby.
But… the director was British, right? …yeah, authentic. I digress.
I don’t think the point of view of the film is totally incorrect. Artists are ever so ahead of the curve of what society needs to hear. Big Pharma just starting to get caught with their little oxy problem, people still crawling out from underneath the upheaval of the 2008 Great Recession, the poverty of middle America - people needed to see it in the midst of quickly flooding flashy social media timelines.
So now, why does it taste so stale?
And, even though (despite my personal takes and dislikes, cough-cough, two, over-3-minute long sex scenes that did not drive plot, intimacy, tone or feeling…), the core story is just a more realistic take on a coming-of-age narrative. American Honey is only about 10 years old, cinematography-wise holds up to scrutiny, and the story itself is pretty evergreen.
It really shouldn’t feel particularly dated, and yet to me, it does.
Why? A problem I am dubbing the joy and hope deficit.
Nostalgia is a powerful drug, and while there is tragedy happening everywhere, all the time, in 2015, the West was beginning to resurface economically. Everything didn’t hurt so bad anymore - even with the opioid epidemic and other societal ills happening around us. So, the artists show us authenticity and reality. They tell us about all the bad, all the scary and grimey because we have the bandwidth to digest it and empathize with the characters. And, maybe in turn, even begin to be kinder to our neighbors in similar situations.
But now, in 2025? We know it's bad.
We can debate up and down about how and why we got here, but we cannot deny that the general feeling is hanging somewhere around apprehensive to downright anxiety inducing. So now, the artists, in all their foresight, are getting silly.
They are trying to fill in the joy and hope deficit.
We see the homeless people on the street, I see the sweat on my own brow about the rising costs, and the media boxes steadily hum songs of despair disguised as headlines.
So now we get movies with hope. Hope, at all costs, no matter where it is. A really great comparable film in both tone and style to American Honey is The Florida Project - same american-poverty-authenticity idea, only produced a year apart, and yet the latter has one thing the other does not. The Florida Project reflects a growing theme within the indy-grit genre - hope.
People now need hope. We need joy. We need to be able to envision a way out of this mess, or at least that the mess has meaning, and someone can clean it all up. We didn’t need that messaging 10 years ago.
Look at what garners attention from reviewers now even, think Companion (the story is FUN), even Nosferatu - it is fanciful and scary, but the message is goodness defeats evil, hope and joy - the characters display hope and obstacles overcome.
This pattern of digestibility has happened before. The top grossing films of 2009, when things were also looking quite bleak, were Transformers, Twilight, and Up for the big box office, but even in the indie department (500) Days of Summer was making reasonable trips to the bank. When compared to both mainstream and independent box office rankings in 2006, the titles listed, excluding children’s films, were largely more pessimistic featuring the likes of V for Vendetta and Little Miss Sunshine respectively.
I think if a film like American Honey hit the box offices today, it would feel like someone trying to pawn off a Rothco-immitator in the MET. It is not the time anymore, we have no desire for the doggedness of reality. It’s not because it's unimaginative or unimportant, we just can’t take it right now. No fun looking in the mirror when it’s not something pretty looking back at you.
I looked at all the major box office movies (yeah, American Honey and The Florida Project, albeit indie films, still did numbers) for 2024. What do you notice? No hardihood, no grit. It no longer strikes a chord. The thing in the mirror is staring back at us - it is scary and ugly.
While this movie did pave a path for more imaginative films, the time has passed. If it's a coming-of-age story, I think movie goers now would like to be smiling rather than confused walking out of the theater. We have plenty of reality waiting for us at home.