Meu cérebro tem 3 lados e um deles é este tumblr

Oi. Eu andei lendo umas coisas aí e minha memória pediu ajuda para guardá-las em um lugar melhor que a minha própria cabeça. A minha cabeça é uma bagunça. Beijos, @lanegrao.

[cerebroexterno-blog]

O argumento de Dunbar é que os cérebros evoluem - crescem - para lidar com as complexidades de grupos sociais maiores. Se você pertence a um grupo de cinco pessoas, terá que acompanhar 10 relacionamentos separados: os que você mantém com as outras quatro pessoas daquele círculo e os seis que elas estabelecem entre si. Isso é o que significa conhecer todos ali (...). Os humanos se socializam em grupos maiores do que todos os outros primatas porque somos os únicos animais com cérebro grande o suficiente para lidar com as complexidades dessa estrutura social. Dunbar desenvolveu uma equação, que funciona com a maioria dos primatas, na qual ele insere o que chama de coeficiente do neocórtex de determinada espécie (o tamanho do neocórtex em relação ao tamanho do cérebro) para obter o tamanho máximo esperado para o grupo do animal. Se empregarmos o coeficiente do neocórtex do Homo sapiens, teremos um grupo estimado de 147,8 ou quase 150 indivíduos. "O número 150 parece representar a quantidade máxima de pessoas com quem podemos ter um autêntico relacionamento social, o que significa saber quem elas são e como se relacionam conosco. Explicando melhor, é o número de indivíduos com os quais você não se sentiria constrangido se fosse tomar um drinque no bar sem ser convidado".

The Tipping Point. GLADWELL, Malcolm. 

[cerebroexterno-blog]

São de opinião de que os professores devem aplicar-se mais a formar o espírito das crianças para as lutas da vida do que a enriquecê-lo com conhecimentos curiosos, quase sempre inúteis.

SWIFT, Jonathan.

As viagens de Gulliver

[cerebroexterno-blog]

É bem certo que os mais importantes serviços prestados aos soberanos são depressa esquecidos, quando seguidos de uma recusa em os auxiliar cegamente em suas paixões!

SWIFT, Jonathan.

Viagens de Gulliver

[cerebroexterno-blog]

What we see, fundamentally, is the power of music to organize - and to do this efficaciously (as well as joyfully!), when abstract or schematic forms of organisation fail

SACKS, Oliver.

The man who mistook his wife for a hat

[cerebroexterno-blog]

“In 1920, Sigmund Freud suggested three competing parts in his model of the psyche: the id (instinctive), the go (realistic and organized), and superego (critical and moralizing). In the 1950s, the american neuroscientist Paul MacLean suggested that the brain is made of three layers representing successive stages of evolutionary development: the reptilian brain (involved in survival behaviors), the limbic system (involved in emotions), and the neocortex (used in higher-order thinking). The details of both of these theories have largely fallen out favor among neuroanatomists, but the heart of the idea survives: brains are made of competing subsystems.”

EAGLEMAN, David.

Incognito: The Secret Lives of the Brain

[cerebroexterno-blog]

O vigário é que esteve dois meses doente de uma febre maligna e ninguém pensava que arribasse; mas arribou

ASSIS, Machado de.

Histórias da Meia-Noite - A Parasita Azul

[cerebroexterno-blog]

The ability to remember motor is called procedural memory, and it is a type of implicit memory - meaning that your brain holds knowledge of something that your mind cannot explicitly access. You may have a difficult time putting into words the characteristics of your father's walk, or the shape of his nose, or the way he laughs - but when you see someone who walks, looks, or laughs like him, you know it immediately.

EAGLEMAN, David.

Incognito: The Secret Lives of the Brain

[cerebroexterno-blog]

The brain makes time-saving and resource-saving assumptions and tries to see the world only as well as it needs to

EAGLEMAN, David.

Incognito: The Secret Lives of the Brain

[cerebroexterno-blog]

Awareness of your surroundings occurs only when sensory inputs violate expectations. From extensive experience, your brain knows exactly what to expect as you make your movements. So you're conscious neither of the movements nor of the sensations unless something changes - like a strong wind or a flat tire. When these new situations cause your normal expectation to be violated, consciousness comes online and your internal model adjusts.

EAGLEMAN, David.

Incognito: The Secret Lives of the Brain

[cerebroexterno-blog]

Your visual system is arbitrating a battle between the conflicting information, and you see not what is really out there, but instead only a moment-by-moment version of which perception is winning over the other.

EAGLEMAN, David.

Incognito: The Secret Lives of the Brain

[cerebroexterno-blog]

Don't hit back; discover beauty in everyone. If you've got it in you, get along with everybody.

Romans 12:17-18

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Whether selling a new song, a new food, or a new crib, the lesson is the same: if you dress a new something in old habits, it's easier for the public to accept it.

DUHIGG, Charles.

The Power of Habit: Why We Do What We Do In Life and Business.

[cerebroexterno-blog]

"Hey Ya!" needed to become part of an established listening habit to become a hit. And to become part of a habit, it had to be slightly camouflaged at first, the same way housewives camouflaged kidney by slipping it into meatloaf. So at WIOQ in Philadelphia - as well as at other stations around the nation- DJs started making sure that whenever "Hey Ya!" was played, it was sandwiched between songs that were already popular.

DUHIGG, Charles.

The Power of Habit: Why We Do What We Do In Life and Business.

[cerebroexterno-blog]

Our brains are designed to prefer auditory patterns that seem similar to what we’ve already heard. When Celine Dion releases a new song—and it sounds like every other song she’s sung, as well as most of the other songs on the radio—our brains unconsciously crave its recognizability and the song becomes sticky. You might never attend a Celine Dion concert, but you’ll listen to her songs on the radio, because that’s what you expect to hear as you drive to work. Those songs correspond perfectly to your habits. Much of the time, we don’t actually choose if we like or dislike a song. It would take too much mental effort. Instead, we react to the cues (“This sounds like all the other songs I’ve ever liked”) and rewards (“It’s fun to hum along!”) and without thinking, we either start singing, or reach over and change the station. Whether selling a new song, a new food, or a new crib, the lesson is the same: If you dress a new something in old habits, it’s easier for the public to accept it.

DUHIGG, Charles.

The Power of Habit: Why We Do What We Do In Life and Business.

[cerebroexterno-blog]

When people are asked to do something that takes self-control, if they think they are doing it for personal reasons - if they feel like it's a choice or something they enjoy because it helps someone else - it's much less taxing. If they feel like they have no autonomy, if they are just following orders, their willpower muscles get tired much faster. In both cases, people ignores the cookies. But when the students were treated like cogs, rather than people, it took a lot more willpower.

DUHIGG, Charles.

The Power of Habit: Why We Do What We Do In Life and Business. 

[cerebroexterno-blog]

One of the systems we use is called the LATTE method. We Listen to the customer, Acknowledge their complaint, Take action by solving the problem, Thank them, and then Explain why the problem occurred.

BEHAR, Howard. Former president of Starbucks.

The Power of Habit: Why We Do What We Do In Life and Business. DUHIGG, Charles.

[cerebroexterno-blog]

We are not in the coffee business serving people, we are in the people business serving coffee.

BEHAR, Howard. Former president of Starbucks.

The Power of Habit: Why We Do What We Do In Life and Business. DUHIGG, Charles.