UNF Final Reflection
Presentation link: http://www.scribd.com/doc/249832615/UNF-Pitch-It-Only Takes-One-Heart-Yours-1
Video link: https://www.youtube.com/watch?v=7BIW0WlS9L0&feature=youtu.be
Radio link: https://soundcloud.com/user374163356/unf-radio-spot
Many of our early errors were technical. We didn’t use the right fonts, and our proposal felt like four individual presentations instead of one. The initial client feedback helped us to put all this in perspective: at one point, a UNF representative suggested adding the word “yours” to the back of our tagline. This way, we are more directly connecting to audiences, as well as making our whole concept more thematically secure. This provided the connective tissue we needed to solidify our presentation, and I am proud of how far we have come. The final presentation at the UNF office was proof that a healthy team effort can make a great campaign. Not just our group, either: it was exciting to see how each group took a raw concept and built on it. The evolution of each project was remarkable.
We had worked on this specific project so much that we were confident in our ability to convey our points. The goal for this campaign was to encompass all branches of the UNF, as the final tagline can be applied to multiple situations. Through our video, audio, and print advertisements, we sought to catch the attention of people of every background. Our campaign was not meant for one particular age demographic, for example. We wanted to send the message that anyone can help, something that not enough people are aware of. As a college student, I often feel powerless, and unsure of what I can do to help. The main objective of this campaign is to tell people that there is always something they can do. For example, a Nothing But Nets donation can be as small as ten dollars. That’s completely reasonable for a college student!
I believe each group also grew together throughout the semester, not just over the course of this one assignment. JJ, Michaela, Carolyn, and I worked together from the very beginning with our PowerPoint on various elements of design. It was in part because of this cohesiveness that we were confident going into our final presentation. We knew that we were a connected group, and we believed not only in ourselves, but also in each other.










