Blog Post #7: Visual storytelling
According to Evan Spiegel, founder of Snapchat, ‘traditional social media required that we live experiences in the offline world, recording experiences, and then posting them online to recreate the experience and talk about it’ (Herrman, 2014). However, technology today allows us to capture experiences live and share these moments through photos and videos - visual communication and social imaging. Siegel (cited in Herrman, 2014) states that the selfie has become a ‘fundamental unit of communication’, with digital technology transitioning from a tool for self-expression, to one of communication. Do selfies represent a narcissistic generation or does social imaging and live streaming represent a shift; communicating the same language differently?
People who take selfies regularly are often accused of being self-obsessed and having low self-esteem. Psychologist Pamela Rutledge recognises that ‘selfies frequently trigger perceptions of self-indulgence or attention-seeking social dependence’ (Magnuson, n.d). However, theorists argue that there is lacking evidence to indicate that today’s generation of selfie lovers are more narcissistic and isolated from society than prior (Cannold, 2016). Rather, we have adapted our tools of communication from words to visuals.
We share our experiences online, building connections and a network of visual publics through tagging. These collections of photos on our Facebook profile and blogs, work similarly to keeping a photo album. Recently my work mate and her boyfriend went to America over the Christmas holidays. Every couple of days an album of 30+ photos were uploaded to Facebook - keeping her friends and family up-to-date. It was like we were on the trip with them; seeing what they were seeing, going where they were going. They spent New Year’s Eve in New York, where Stephen proposed to Alicia; capturing the moment on camera and sharing it on Facebook. The next day her notifications skyrocketed with 55 likes and dozens of comments congratulating them (Murray, 2016).
Similarly, YouTube vloggers such as Sam and Nia Rader, upload videos of affinity, sharing their lives online daily and building a rapport with their audience, developing a loyal following. One such post that went viral was Sam announcing Nia was pregnant with their third child, reaching approximately 11 million hits (Jones, 2015). We shared in their excitement, viewing the announcement as it happened. However, days later, we were faced with an emotional collapse. Speaking directly to the camera, they shared their grief after revealing Nia’s miscarriage, sharing the loss with their followers. Traditionally, proposals and miscarriages, were considered to be private, whereas today such events are shared online, whether with friends and family, or a following of strangers. What happened to the barriers between public and private; online and offline?
We have watched technology evolve with the introduction of the PC, mobile phones, internet and more recently social media, allowing us to join the digital community. We have now become visual storytellers using selfies, live streaming and videos of affinity for self-expression and to communicate. Have live streaming and ephemeral Snapchat messages brought us closer to real-time and the real-life or have we fallen deeper into the digital world?
Cannold , L 2016, ’Ugly selfies are all about girls trusting other girls’, The Age, 19 January, viewed 20/01/2016
<http://www.theage.com.au/comment/ugly-selfies-are-all-about-girls-trusting-other-girls-20160118-gm80vs.html#ixzz3yAAwHfXv>
Herrman, J 2014, ‘Meet the Man Who Got Inside Snapchat’s Head’, BuzzFeed, 28 January, viewed 19/01/2016
<http://www.buzzfeed.com/jwherrman/meet-the-unlikely-academic-behind-snapchats-new-pitch#3dlvjg2>
Jones, A 2015, ‘Vlogger Couple Grieves Miscarriage Three Days After Announcing Pregnancy in Viral Video’, Gawker, 8 October, viewed 25/01/2016
<http://gawker.com/vlogger-couple-grieves-miscarriage-three-days-after-ann-1723078900>
Lange, P 2009, ‘Videos of Affinity on YouTube’, in Snickars & Vonderau (eds), The YouTube Reader, National Library of Sweden, Stockholm, pp 70-88.
Magnuson, L n.d., ‘Selfies Linked to Narcissism, Addiction and Mental Illness’, Disclose.tv, n.d, viewed 23/01/2016
<http://www.disclose.tv/news/Selfies_Linked_to_Narcissism_Addiction_and_Mental_Illness/101410>
Murray, A 2016, Stephen’s New York proposal to Alicia, 2 January, viewed 2/01/2016
<https://www.facebook.com/alicia.murray.524?fref=ts>