content at work

content marketing inspiration / ideas / best practices

[contentatwork]

Westminster ProPlan Ad - Love this use of a display ad for social conversation. Ask your customers to share about something they love.

[contentatwork]

NPR's Planet Money "Seed to Shirt" Project - Fantastic example of interactive storytelling and ongoing promotion/conversation creation via social channels.

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Design Thinking for Educators - IDEO, a design firm whose mission is to "help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures" partnered with schools and educators to see how they could improve education by applying design thinking in the classroom.

This microsite brings together the stories, ideas and toolkit they produced through the project. Visitors are also invited to share their own story about design and education.

[contentatwork]

Saucony Finding Strong campaign - Excellent example of "thought leadership" content marketing. Saucony, a running shoes company, sponsored a film called Finding Strong which, by telling stories from runners around the world, "reveals how the simple act of running can create and empower communities."

[contentatwork]

Some examples of IBM sharing content effectively across different social media channels. They're definitely attuned to the appropriate types of content and the audience on each.

[contentatwork]

TXCHNOLOGIST - Online magazine sponsored by GE, covering broad range of topics around science and technology.

[contentatwork]

IBM Smarter Planet Overview - Great case study recap of the IBM Smarter Planet campaign which has been going strong for 5 years.

[contentatwork]

Kapost Top 50 in Content Marketing - Gallery of some of the most innovative brands in content marketing, which also happens to be a great piece of content marketing! The landing page presents the content in an interactive and engaging way, with sharing tools prominent and a relevant CTA at the end.