Two weeks ago my cousin introduced his friend's latest film, All.i.can., at the Banff Mountain Film Festival. During his brief speech he made note that the directors, Eric Crosland and Dave Mossop, had been making relatively unnoticed films for years until they decided to unrelentingly focus on quality. Their second major film is now being showcased all over the world.
This blog posting from the Partnership Group - Sponsorship Specialists (click the title of this post) highlights how the Vancouver Canadians A-League baseball team has made itself into one of the most valuable franchises on the market by focusing on quality and unparalleled customer service. A lesson for us all.











