Creative Collaboration: Poster Design and Illustration.
For my part in the promotional materials (EPK) of the Creative Collaboration film, Thin Ice, I took on the role of designing the A3 poster for the film.
I first started by drawing in my sketchbook. using my fellow teammate Hung's thumbnail sketch designs as well as old 1930s cartoon posters as inspiration for my own designs.
I created three design sketches, one that was loosely based on a sketch Hung did of the polar bear stuck between two icebergs, and two others loosely inspired by some golden age era cartoon posters. namely, the posters for MGM's Magical Maestro and Springtime for Thomas for the minimalist background design (apart from watercolor splotches to imply light), and the other from the overall design of a poster for the Merrie Melodies cartoon Robin Hood Makes Good. As well as the simple colour palette designs of various Popeye cartoon posters such as the ones made for Bulldozing the Bull, Wotta Nitemare and Shakespearian Spinach.
I ran these designs by Dennis and Hung. Of the three designs, they preferred poster C. Dennis liked the use of silhouettes and the overall dynamism of the piece, and Hung thought the audience would be drawn to the mystery made with the shadows. I personally liked the first design with the Polar Bear reaching for the Seal while trapped between two icebergs, but I ultimatly went with the third design as I agreed on the other two's points.
With the design set, I uploaded a picture of the sketch to my computer and opened up Adobe Illustrator. I first created a layer where I would place the original sketch, then I created a layer for the character silhouettes. I later edited the colour on the pen I was using to a slighlty warmer black as to contrast the blue background elements like the iceberg and ocean.
With the silhouettes done I did the rest of the background. One rather frustrating thing about working on Illustrator was the way the layers worked. Sometimes I would click on a layer in order to work on it, but then for some reason sometimes whatever I drew a part of a layer, it would show up on another layer. Illustrator had many quirks like this that lead to frustration in some places, but I felt I needed to get this poster done by the end of the week and couldn't waste time trying to learn the finer nuances of the software to fix some of these smaller problems. So I simply did my best to work around them. When I have more time, I will research Adobe Illustrator more to work out some of these kinks.
With the painting done, I made 3 versions of the poster: one without title text, one with it and one with titles plus some logos of the lightwaves partner companies in the corner.
There were aspects of these posters I had to correct or refine, such as some minor name spellings or changing the presents subtitle from Lightwaves to The Human Aquarium. Apart from this, I'm Happy with how this turned out. I feel it convey's that classic cartoon feel we are going for and is a striking image. I can see this piece being a good way to advertise our film while also being a nice piece of possible merchindise.








