The second project for my Imaging class.
“ The images depicted in the piece are an orca whale for the letter “J” and a broken down straw for the letter “W”, both subjects are common symbols for the issue of sea trash that the modern world has approached. The font that was chosen for each letter was Century for the letter “J” and Franklin Gothic Book for the “W”, which allowed the designer to combine the letterforms and images with ease, creating a smooth logo. The colors used on the whale were a light orange, teal, beige, and white, which are colors that are typically associated with a beachy color palette, emphasizing the area of affect. For the straw, the colors chosen were a sea-foam green, brown, peach, red-orange, and light green, which also are colors associated with beach color palettes. The whale for the “J” ’and the straw for the “W” are intended to bring attention to the issue of sea trash and pollution that the modern world is experiencing, possibly used for a eco-friendly, sustainable brand, or a campaign to bring awareness to the issue. The letterform and object also depict an issue that the designer feels passionate about and could be used as a representation of the artist.”
