TO BEE OR NOT TO BEE
A symbolic project/call to action to help bees survival that promotes a few simple gestures: avoid the use of chemical pesticides and plant more and diverse flowers. Because as A.Einstein put it: “If the bees disappear from the surface of the earth, man would have no more than four years to live”.
This project gave birth to two graphic artworks that present the bees' life cycle, their habitat and above all the role they play on pollination and eventually our own survival on planet Earth. Inside this context a toolkit was also designed that contains an informative booklet on the world of bees, a selection of seeds from their favorite flowers and a wooden sling that promotes seed planting in a playful/guerrilla mode (by launching soil pellets rich in seeds). These and more tools are included into the wooden box which once emptied can also be hanged on a tree and serve as a rudimentary beehive. Finally in order to spread the message even further, a series of postcards containing diverse flower seeds (preferred by bees and in this case suited to a temperate climate) where sent and distributed around Europe.